Cumming media assignment post

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  • http://www.youtube.com/watch?v=PHmwZ96_Gos
  • Cumming media assignment post

    1. 1. By: Evan CummingMedia Presentation
    2. 2.  Technology has shaped the way we communicate, interact and participate in the world around us. Just like us, it is constantly evolving, adapting, impacting how we approach daily tasks, problem solve and further, inspire new technological innovations. One can argue that technology has become a basic necessity in most people’s lives. For example can be our cell phones. (How many people have their cell phone attached to their hips?!) Accessibility- through technology devices has forever altered the way we receive information (input/process/output). This powerpoint will review how technology makes us a marketing tool, unites demographics and creates targets.
    3. 3.  http://www.youtube.com/wat ch?v=PHmwZ96_Gos Questions: 1) What stat were you most surprised by or concerned you the most? 2)What does this mean for our future. How does this impact us?
    4. 4. Technology has enabled globalization Globalization: “Globalization is the changing of the world from many economies, cultures and societies into a single one. The term is primarily used to refer to economic globalization. However, it is also used to address political and social changes around the world. Globalization is extremely controversial. There are many positive and negative impacts from its spread.” - It is the idea of interconnectedness -How we interact with people (via- msn, facebook, skype, twitter, txt, etc) have been shaped by technology and has inspired social networking- which in turn has created mass media exchanges and developing of global relations -We are growing up in the technological era with devices that revolutionized the way we communicate and interact- this has created a new demographic and a wealth of knowledge to draw fromWhat is Globalization? | eHow.com http://www.ehow.com/about_4587919_what-is-globalization.html#ixzz230hXkxj4
    5. 5. ARTICLE: Pro & Con Arguments: "Are social networking sites good for our society?“ http://socialnetworking.procon.org/Pro: “Studies have shown that being part of a social network has a positiveimpact, including increased quality of life and a reduction in the risk of healthproblems. They help improve stroke recovery, memory retention, and overallwell-being”.Pro: “Twitter was so important to the Iranian protests after the Iranianpresidential election in June 2009 that the US State Department asked Twitterto delay a scheduled network upgrade that would have taken the websiteoffline at a busy time of day in Iran. Twitter complied and rescheduled thedowntime to 1:30 am Tehran time”.Con: “Social networking sites entice people to spend more time online and lesstime interacting face-to-face. The sites offer many time wasting activities thatsupplant more productive activities. Teens spend an average of nine hours perweek on social networking sites”Con: Consider employment searches on social media sites………..
    6. 6. …“Teens growing up with these sitesmay not be aware that the informationthey post is public and that photos andtext can be retrieved even afterdeletion. Consequences from over-sharing personal information includevulnerability to sexual or financialpredators and lost job opportunitiesfrom employers finding embarrassingphotos or comments”. http://socialnetworking.procon.org/
    7. 7. Thirty-five percent of employers reported they have found content on social networking sites that caused them not to hire the candidate. The top examples cited include: Candidate posted provocative or inappropriate photographs or information – 53 percent Candidate posted content about them drinking or using drugs – 44 percent Candidate bad-mouthed their previous employer, co-workers or clients – 35 percent Candidate showed poor communication skills – 29 percent Candidate made discriminatory comments – 26 percent Candidate lied about qualifications – 24 percent Candidate shared confidential information from previous employer – 20 percent Fourteen percent of employers have disregarded a candidate because the candidate sent a message using an emoticon such as a smiley face while 16 percent dismissed a candidate for using text language such as GR8 (great) in an e-mail or job application. /http://oregonbusinessreport.com/2009/08/45-employers-use-facebook-twitter-to-screen-job-candidates OMG- Can U believe this? :0
    8. 8. Technology has changed the way we find, get and maintain job opportunities.Technology can make-or-break you in terms of whether or not you are“qualified” for the job. In the 21st century most jobs require you to becomputer literate or technologically savvyTechnology has allowed electronic job search through collective databasesIt changes the way companies advertise for job openings as well as how peopleapply for the jobs (Example: Job Bank Canada, workopolis, etc)- Accessibility to information is important- applying for the job in the mannerrequested, often via e-mail, is what makes you eligibleTechnology can be your friend but it is crucial to be have media awareness(IMPORTANT TO NOTE: elementary school curriculum was adapted to includemedia literacy as a critical part of visual language studies).-Searches have evolved to be personalized and logs computer search histories.
    9. 9. On the left, we have advertisers and agencies, thebuyers. On the right, we have the searchers, ourtarget audience. The search engines are themarketplace we use to reach them.Layered between the advertisers/agencies and thesearchers are the tools we use to measure,manage, and automate various components of ourmarketing, divided into nine buckets:Keyword Research:Competitive AnalysisDisplay ResearchPerformance Marketing PlatformsNiche ToolsTesting & PersonalizationAnalytics - QualitativeAnalytics – QuantitativeCustomer Relationship Management (http://searchenginewatch.com/article/2066655/Making-the-Leap-The-Paid-Search-Marketing-Toolbox)
    10. 10. “Culture jamming is often seen as a form of subvertsing. Many culture jams are intended to expose apparently questionable political assumptions behind commercial culture. Common tactics include re-figuring logos, fashion statements, and product images as a means to challenge the idea of "whats cool" along with assumptions about the personal freedoms of consumption. Culture jamming sometimes entails transforming mass media to produce ironic or satirical commentary about itself, using the original mediums communication method”. (http://en.wikipedia.org/wiki/Culture_jamming)Culture Jamming is important because it challenges consumers ideas of what is being“proposed” to them.. Buy here, shop here, etc.It is a ironic marketing tool that also speaks to a different target audience
    11. 11. ARTICLE:http://mashable.com/2011/10/03/facebook-ad-strategy/
    12. 12. Not only has technologymade this coursepossible as we interactonline together throughblackboard posts andassignments (furtherincreasing accessibilityand flexibility forstudents) GeorgianCollege as anEducational Institute isvery invested inadvertising using massmedia through ourwww.georgianc.on.ca/website but also onYouTube for example
    13. 13. It is important to consider both the pros and cons that comes fromdeveloping technologies and the impact this will have on our everyday livesTechnology has continued to reshape our interactions with others, ourworking opportunities and consumerism on a larger scaleIt is crucial that we continue to educate ourselves on media literacy as itcontinues impact us through marketing tools, fostering and unitingdemographics (globalization factor) but also with an awareness of possibletargeting (strategic consumerism tactics, etc.)
    14. 14. All Pictures: Google Images Foundhttp://www.youtube.com/watch?v=PHmwZ96_GosWhat is Globalization? | eHow.comhttp://www.ehow.com/about_4587919_what-is-globalization.html#ixzz230hXkxj4http://socialnetworking.procon.org/http://oregonbusinessreport.com/2009/08/45-employers-use-facebook-twitter-to-screen-job-candidates/ http://searchenginewatch.com/article/2066655/Making-the-Leap-The-Paid-Search-Marketing-Toolboxhttp://en.wikipedia.org/wiki/Culture_jamminghttp://mashable.com/2011/10/03/facebook-ad-strategy/

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