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1Report:The Z-100Trends, strategies and tacticsfor 100 of the top businesspages on Facebook.                              ...
2  Benchmarks Activity for October, 2012                      67 average number of posts per page                 3.43% av...
3                                                             Leaderboard:                                                ...
4Leaderboard:Sorted by fan growthrate.๏ Four of ten fastest     growing pages are     above average page     size.๏ Only 3...
5Content Overview๏ 75% of all posts were photos๏ Average monthly posting volume of 67๏ More Sharing than Commenting. Poten...
6                                                             Engagement                                                  ...
7Most Viral Subjects                      ๏ Qualified the subject                         pool for more                    ...
8SubjectAnalyzer:Most Viral Subject:“Felix”๏ Great branded   content story for Red   Bull.๏ Engagement rate of   .25% (alm...
9Most Common Fan Post Subjects                       ๏ Breast Cancer                          Awareness                   ...
10  Key Takeaways ๏ Successful brands are focusing more on posting quality than       quantity. Some of the most engaging ...
11About This ReportThe Z-100 is a monthly analysis of 100 of the largest consumer brand pages on Facebook.All data was gat...
12   A Social Media Strategy Tool  Zuum helps marketers maximize performance  for their social media properties by showing...
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The Z-100 Report: The Top 100 Brand Pages on Facebook

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The Z-100 highlights key trends for 100 of the largest business pages on Facebook.

The reports provides data samples and insights on some of the major issues around Facebook page marketing, including:
- Page’s fan growth rates
- Posting volume and scheduling
- Listing of top performing posts
- Listing of most viral subjects

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Transcript of "The Z-100 Report: The Top 100 Brand Pages on Facebook"

  1. 1. 1Report:The Z-100Trends, strategies and tacticsfor 100 of the top businesspages on Facebook. Zuum: A Social Media StrategyAnalysis for Oct 2012 ZuumSocial.com Tool © 2012 Zuum
  2. 2. 2 Benchmarks Activity for October, 2012 67 average number of posts per page 3.43% average page fan growth rate .09% average engagement rate per post 15.4 million average number of fans 75% of all posts were photos 5% of all posts were status updates 13% of all posts were links 7% of all posts were videosSee how Zuum can improve your page performance Free Demo © 2012 Zuum
  3. 3. 3 Leaderboard: Sorted by engagement rate. ๏ Overall average engagement rate of .09%. ๏ 3 of 10 most engaging pages are luxury brands. ๏ None of the 10 most engaging pages are above average in posting volume. ๏ Overall average posting volume of 67 times that month, or over 2x per day. Showing top 10, plus Top 100 averages. Gradients represent top 10 standing for that column.See how Zuum can improve your page performance Free Demo © 2012 Zuum
  4. 4. 4Leaderboard:Sorted by fan growthrate.๏ Four of ten fastest growing pages are above average page size.๏ Only 3 fastest growing pages are above average posting volume.Showing top 10, plus Top 100 averages.Gradients represent top 10 standing forthat column. © 2012 Zuum
  5. 5. 5Content Overview๏ 75% of all posts were photos๏ Average monthly posting volume of 67๏ More Sharing than Commenting. Potentially great for brands wanting to leverage influential word of mouth.๏ Links second most common media type. Status is least common. © 2012 Zuum
  6. 6. 6 Engagement By Day and Time ๏ Strongest engagement on Sundays and Mondays. ๏ Tuesday has lowest engagement rate of any day. ๏ Generally strongest weekday engagement in mornings and evenings. ๏ Friday’s engagement wanes as people move into the weekend. Larger circle indicates more posts. Darker circle indicates higher engagement rate. Times posted are GMT-5.See how Zuum can improve your page performance Free Demo © 2012 Zuum
  7. 7. 7Most Viral Subjects ๏ Qualified the subject pool for more common terms by setting minimum number of pages to 5 (5% of total) ๏ “Jump” and “Felix”: Red Bull’s Stratos jump was one of the most viral subjects. ๏ “Costume” has very high virality, a good example of timely content resonating. Costume is also a highly visual subject. © 2012 Zuum
  8. 8. 8SubjectAnalyzer:Most Viral Subject:“Felix”๏ Great branded content story for Red Bull.๏ Engagement rate of .25% (almost 3x industry average of . 09%).๏ 26 total posts that month. Topic was posted by 9 pages other than Red Bull.๏ High rate of rich media, as shown by number of video, photo, and link posts. © 2012 Zuum
  9. 9. 9Most Common Fan Post Subjects ๏ Breast Cancer Awareness campaign generating impressive impact across numerous pages. © 2012 Zuum
  10. 10. 10 Key Takeaways ๏ Successful brands are focusing more on posting quality than quantity. Some of the most engaging brands are posting below average rates, and Status updates, which used to be the most frequent type of brand post, are now the least common. ๏ Photos dominate as media type. They also tend to have high rates of sharing. ๏ Even large pages are still gaining fans at solid rates. Indicates a continuing opportunity for growth.See how Zuum can improve your page performance Free Demo © 2012 Zuum
  11. 11. 11About This ReportThe Z-100 is a monthly analysis of 100 of the largest consumer brand pages on Facebook.All data was gathered and analyzed using content strategy tool Zuum.For a Free downloadable Leaderboard, including a full list of pages analyzed, visitZuumSocial.com/Z-100.If you’d like additional insights, either for publishing or applying to your business, pleaseemail info@zuumsocial.comThank you,Doug SchumacherCo-FounderZuum © 2012 Zuum
  12. 12. 12 A Social Media Strategy Tool Zuum helps marketers maximize performance for their social media properties by showing them specifically what types of content drive the highest levels of engagement. ZuumSocial.comSee how Zuum can improve your page performance Free Demo © 2012 Zuum
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