Expand on why engagement matters, how it translates into customers or purchases Help brands know what engages their fans in social media Help brands know what content they should have on their Facebook page to most effectively engage theirs followers. Show brands what content they should have on their Facebook page for maximum engagement. Trend Catcher Help brands achieve maximize their for their social media activities. Help brands achieve maximum return for their social media investments through optimizing the content they develop.
Hospitals Facebook Page Analysis
Know what works on Facebook Industry Report: September 7, 2011 Hospitals Hospital Facebook Pages Performance Analysis www.zuumsocial.com Report Period July & August, 2011 (Except where noted otherwise) Brand Pages Analyzed Children's Hospital Boston, Children's Hospital Philadelphia, Cleveland Clinic, Mayo Clinic, St. Jude Children's Research Hospital
Mission Statement To help brands achieve maximum return for their social media investments through content optimization.
Executive Summary 3 takeaways from the Facebook page activity of hospitals <ul><ul><li>Industries with passionate customers can post more frequently The most active hospitals frequently post 4+ per day </li></ul></ul><ul><ul><li>Hospitals should be posting more on Sunday Engagement rate is more than 2x the next highest day </li></ul></ul><ul><ul><li>Align your brand posts with your fan's concerns Analyzing fan posts are a good way to check your brand's relevance to your audience </li></ul></ul>
Opportunity for local businesses to leverage Facebook Hospitals are showing strong fan counts and growth rate. While social media is often seen as having few regional boundaries, that doesn't mean that local businesses aren't able to leverage it's community aspects with success.
Industries with passionate customers can post more frequently The most active hospitals often post 4+ times a day. When your category or content are of high emotional interest to your community, you have more ways of connecting with them. In this industry, that connection could be a needed reaching out to patient families.
Hospitals should be posting photos Photos perform over 2x better than video, the next most engaging media type Links makes sense when brands want to drive people back to a destination, although in this case doing so is likely hurting the online conversation around their brand.
Align your brand posts with your fan's concerns Brand posts from these hospitals reflect the concern and weight of fan post issues Analyzing fan posts are a good way to check your brand's relevance to your audience
Hospitals should be posting more on Sundays Sunday posts generate over 2x better engagement than the next best day, Saturday Weekends are likely times when friends and family most likely visit those in the hospital.
Posting on Sunday could mean big dividends If a hospital with 500,000 fans posted on Sunday, the peak response day, instead of Thursday, the lowest response day, on average they'd have 1,035 more engagements. Some of those engagements would then be seen in the newsfeed of friends of the fans who engaged.
Know what works on Facebook www.zuumsocial.com That's just a sample of what Zuum can reveal about what works with Facebook marketing Contact Doug Schumacher Co-Founder Product Development and Marketing [email_address] Join any of our social media networks to know what works for marketers on Facebook. Facebook Twitter
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