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Facebook Page Data Averages for May 2013

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Key performance metrics for 90 top brands in 10 major industries: Beauty, Fast Food, Luxury Fashion, Snack Foods, Hybrid/Electric autos, Children’s Hospitals, Energy Drinks, Hotels, Toothpaste. Brands …

Key performance metrics for 90 top brands in 10 major industries: Beauty, Fast Food, Luxury Fashion, Snack Foods, Hybrid/Electric autos, Children’s Hospitals, Energy Drinks, Hotels, Toothpaste. Brands include Twix, Red Bull, McDonald's, Burberry, Subway, Chanel, and Colgate.

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  • 1. © 2013 Zuum1ZuumSocial.comReport:FacebookPage DataAveragesMay 2013KnowWhatWorksKey performance metrics for 90 top brands in 10 majorindustries: Beauty, Fast Food, Luxury Fashion, SnackFoods, Hybrid/Electric autos, Children’s Hospitals,Energy Drinks, Hotels, Toothpaste.
  • 2. © 2013 ZuumExecutive Summary2Highlights• 90 pages analyzed in 10 industries• Industries included: Beauty, Fast Food, Luxury Fashion, Snack Foods, Hybrid/Electricautos, Children’s Hospitals, Energy Drinks, Hotels, Toothpaste• All data for activity in May, 2013Industry High Industry Low Page High Page LowFan Growth RateFan CountPosting VolumeEngagement RateBeauty - Cosmetics4.41%Fast Food0.71%Twix29.8%%Sensodyne-014%Snack Foods12,944,470Hybrid/Electric Autos160,283Red Bull38,261,908Arm & Hammer - Heroes3,428Energy Drinks55 PostsHybrid/Electric Autos15 PostsChildren’s Hosp. of Phil.91 PostsIn-n-Out Burger0 PostsChildren’s Hospitals.41%Energy Drinks.07%St Jude Children’s Hosp..93%Tie: 5 Brands.01%RegisterGet a FREE trial of Zuum when you
  • 3. © 2013 ZuumFast Food3๏ Lowest industry averagefan growth rate: 0.71%๏ Lowest page postingvolume: In-n-OutBurger, 0Free DemoSee how Zuum can improve your page performance
  • 4. © 2013 ZuumLuxuryFashion4Free DemoSee how Zuum can improve your page performance
  • 5. © 2013 ZuumSnack Foods5Free DemoSee how Zuum can improve your page performance๏ Highest page fangrowth rate: Twix,29.77%๏ Highest industryaverage fan count:12,944,470
  • 6. © 2013 ZuumBeauty6๏ Highest industryaverage fan growth rate:4.41%Free DemoSee how Zuum can improve your page performance
  • 7. © 2013 ZuumEnergy Drinks7๏ Highest industryaverage postingvolume: 55๏ Lowest industry averageengagement rate:0.07%๏ Highest page fan count:Red Bull, 38,261,908Free DemoSee how Zuum can improve your page performance
  • 8. © 2013 ZuumChildren’sHospitals8๏ Highest pageengagement rate: StJude Children’sHospital, 0.93%๏ Highest industryaverage engagementrate: 0.42%๏ Highest page postingvolume: Children’sHospital of Philadelphia,91Free DemoSee how Zuum can improve your page performance
  • 9. © 2013 ZuumToothpaste9๏ Lowest page fan growthrate: Sensodyne,-0.14%๏ Lowest page fan count:Arm & Hammer Heroes,3,428Free DemoSee how Zuum can improve your page performance
  • 10. © 2013 ZuumHotels10Free DemoSee how Zuum can improve your page performance
  • 11. © 2013 ZuumFruit Juice11Free DemoSee how Zuum can improve your page performance
  • 12. © 2013 ZuumHybrid/Electric Autos12๏ Lowest industry averageposting volume: 15๏ Lowest industry averagefan count: 160,283Free DemoSee how Zuum can improve your page performance
  • 13. © 2013 ZuumKey Takeaways13๏ Brands with large fan counts can gain fans rapidly (Twix)๏ Industries with large fan counts can generate impressiveengagement (Fast Food & Luxury Fashion)๏ Only 2 of 90 pages experienced negative fan growth(Sensodyne & Children’s Hospital of Boston)Free DemoSee how Zuum can improve your page performance
  • 14. © 2013 ZuumAbout This Report14Zuum frequently reports on the major trends and activities in social media for the leadingconsumer brands.All data was gathered and analyzed using content strategy tool Zuum.If you’d like to be notified when we publish reports like this one, please either follow us onany of our social media properties, or send us an email at info@zuumsocial.com with“Reports” in the subject line.Thank you,Doug SchumacherCo-FounderZuum
  • 15. © 2013 ZuumA Social Media Strategy Tool15Zuum helps marketers maximize performancefor their social media properties by showingthem specifically what types of content drivethe highest levels of engagement.ZuumSocial.comFree DemoSee how Zuum can improve your page performance

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