Zendesk - Guy Marion, Sr. Director, Customer Acquisition
Okta - Jake Randall, Director of Business Operations
There are many pricing levers available for subscription models and the challenge is
knowing where to start and how to iterate over time. Come learn lessons from pricing experts at Zendesk and Okta, where we’ll discuss the pros and cons of different models and how to use different promotional strategies and test plans to achieve your business strategies.