The Internet of Things has created a massive movement in our daily lives, and it’s caused a huge shift in the way we do business. That’s because, in IoT, it’s not the device that creates value, it’s the data generated by that device and what you do with it that matters. IoT changes the relationship with your customer. The data that is generated by devices give us the opportunity to engage not just up to the point of purchase, but beyond. Companies that figure out how to engage and deliver real value will be the ones that get rewarded with loyalty and revenue.