From Incubation to Reality: Business Model Innovation Within the Enterprise (Subscribed13)
by Zuora on Oct 04, 2013
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Borderfree - Mary Ransom, SVP, Consumer Products & Insights, ...
Borderfree - Mary Ransom, SVP, Consumer Products & Insights,
Intacct - Mark Gervase, Sr. Marketing Manager
Learn how Borderfree built and launched its first B2C business model in just 7 months. By leveraging the power of existing assets like salesforce.com and Intacct, and making strategic decisions about which new technologies to build versus buy, Borderfree added a new subscription service to its portfolio while staying within pre-established organizational boundaries.
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