Fairfax Media and Digital Subscriptions: Subscribed 2013 Sydney

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See how Fairfax used subscriptions and digital subscriptions to reshape its business

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Fairfax Media and Digital Subscriptions: Subscribed 2013 Sydney

  1. 1. Fairfax Media Digital Subscriptions
  2. 2. A!"#$% •  About Us •  Strategic context •  Transformation •  Launch Plan •  What we built •  Why we chose Zuora •  Results to date •  Q&A
  3. 3. Australia and New Zealand >400 mastheads, >300 websites, ~100 apps, radio Significant audience reach >80% New Zealand >15 yrs >40% of Australian >14 yrs Profound structural change in media sector
  4. 4. F%&rf' M"$&% A($&"#)"* 56% Australian population >14 yrs each month 6 5.8 1.8 Print Web Mobile
  5. 5. mobile Fairfax' EXTERNAL Factors
  6. 6. Tr%#*f+r,%-&+# Digital Revenues Revenue Adjacencies Cost Restructuring
  7. 7. L%(#). P/%# International Audiences Domestic Audiences Continuous Analysis and Development
  8. 8. S(0)r&p-&+#* Ar).&-")-(r" SMH.com.au, TheAge.com.au DRM •  Access'check' •  Rules'based' Integration Digital Membership •  Membership' Account' •  Authen9ca9on' Zuora •  Subscrip9on' Management' •  Products' •  Bundles' •  Pricing' •  Payments' •  User'Interface' •  Consumer'Signup' •  Account'Management' •  System'Integra9on' Print Subs •  Print'Fulfilment'
  9. 9. W.1 W" C.2" Z(+r% Hygiene Factors •  Rated by independent research •  Technical quality Experienced •  Expertise •  PCI compliant •  Processing partners Lean & Agile •  •  •  •  •  •  Cloud Variable pricing Short contract Cost competitive Fast Prior experience
  10. 10. R"*(/-* (3r*- *"v"# w""4*) 166,000 98,000 Bundled Print & Digital Subscriptions 68,000 Paid Digital Subscriptions New Subscribers (The Age & SMH) July-August 2013
  11. 11. ?

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