Enabling Usage Based Metering (Accelerate East)
 

Enabling Usage Based Metering (Accelerate East)

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    Enabling Usage Based Metering (Accelerate East) Enabling Usage Based Metering (Accelerate East) Presentation Transcript

    • Enabling  Usage  Based  Metering   Cloud  Services   Winston  Morton   Vice  President,  Technology   LinkBermuda   1 Zuora confidential, shared under non-disclosure and subject to disclaimer notice
    • Agenda   1.  LinkBermuda  Company  Introduc6on   2.  Business  Model  and  Metered  Cloud  Services   3.  Cloud  Services  Billing  and  Challenges   4.  Drivers  to  use  a  cloud  based  Recurring     5.  How  Zuora  Helped  ?   6.  Lessons  Learned   7.  Wrap  Up  &  QA   2 Zuora confidential, shared under non-disclosure and subject to disclaimer notice
    • LinkBermuda  -­‐  Introduc6on   3 Zuora confidential, shared under non-disclosure and subject to disclaimer notice
    • LinkBermuda  Service  PorAolio   4 Zuora confidential, shared under non-disclosure and subject to disclaimer notice
    • LinkBermuda  Network  FaciliEes   §  On-­‐net  connec)vity  in  mul)ple   undersea  and  terrestrial  cable   systems     §  Direct  ownership  of  undersea   cable  landing  sta)ons   §  Extensive  Bermuda  domes)c  fiber   network   §  Mul)ple  interconnects  with   network  providers  for  global   reach   §  7x24  redundant  network   opera)ons  centers   5 Zuora confidential, shared under non-disclosure and subject to disclaimer notice
    • LinkBermuda  Data  Center  FaciliEes   §  §  §  §  §  §  6 Bermuda’s  largest  data   center  complex   Hos)ng  many  of  the   largest  compute  nodes  in   Bermuda   Designated  as  a  Cri.cal   Infrastructure  by  the   Bermudian  Government   (Keypoint-­‐1)  for  priority   security  and  fuel  delivery.   7x24  Network  Opera)ons   Center   SSAE  16  SOC  2  Cer)fica)on   (in  Process)   Strategic  na)onal  and   interna)onal  network   connec)vity   Key  Specifica)ons:   §  Site  is  deployed  on  one  of  the  highest  eleva)ons  in   Bermuda  to  military  specifica)ons   §   Designed  to  withstand  hurricane  force  winds       §   Fully  Redundant  4160V  U)lity  Feeds   §   N+1  Redundant  Diesel  Generators  (3x1000kW)   §   N+1  UPS  (2x1000kW)   §   N+1  Cooling  (2x300  Ton  Air  Cooled  Chillers)   Zuora confidential, shared under non-disclosure and subject to disclaimer notice
    • Understanding  Metered  Cloud  Services   and  Design   7 Zuora confidential, shared under non-disclosure and subject to disclaimer notice
    • Metered  Cloud  Services   Infrastructure  As  A  Service   IaaS  High  Level  Features   §  §  §  Bundled  Virtual  Servers,  Storage,   Security,  and  Network  Connec)vity   Flexible  On-­‐Demand  Self  Service   Geographically  Aware   -­‐  Customers  can  select  as  well  as   guarantee  primary  and  secondary   VDC  loca)ons  (Bermuda  and/or   Canada  today)   §  Predictable  Performance   -­‐  IaaS  bundled  with  Interna)onal   MPLS  QOS  features.     -­‐  Broadband  local  loop   -­‐  SLA  guarantees   §  Highly  Secure   -­‐  Embedded  VLAN  Security   -­‐  Embedded  offsite  D/R     §  Ease  of  Management   -­‐  Customer  Self  Service  Module   8 Zuora confidential, shared under non-disclosure and subject to disclaimer notice
    • Cloud  Services  Billing   High  Level  Design   Product   Catalogue   •   Infrastructure  as  a  Service     •   Virtual  Servers   •   Value  Added  Apps   •   $$/Server/Hr   Cloud   Management   PlaYorm  (IaaS)   IaaS  Product   Catalogue   Exported   Cumula6ve  Usage   Report   BaaS  Product   Catalogue   Product   Catalogue   •   Backup  as  a  Service   •   Value  Added  Apps   •   $$/Mb/Mth   Cloud  Management   PlaYorm  (BaaS)   Exported   Cumula6ve  Usage   Report   CaaS  Product   Catalogue   Product   Catalogue   •   Communica6on  as  a  Service   •   Value  Added  Apps   •   $$/Mth  Fixed  +  Usage   9 Cloud  Management   PlaYorm  (CaaS)   Billing  PlaYorm   Exported   Cumula6ve  Usage   Report   Zuora confidential, shared under non-disclosure and subject to disclaimer notice
    • Cloud  Services  Billing   FuncEonal  Approach   §   Ini)al  launched  with  a  IaaS  model   with  interfaces  as  straight  forward  as   possible.   §   Most  of  our  cloud  systems  have   their  own  sophis)cated  self  service   provisioning  interface.   Cloud   Management   PlaYorm   §   We  choose  to  leverage  the   provisioning  systems  embedded  in   each  cloud  system  to  minimized   development   Product   Catalogue   Product   Catalogue   Usage   Report   Billing   PlaYorm   Customer   Portal     Upside:       One  way  usage  based  interfaces  are  more   cost  effect  and  quicker  to  launch   10 Downside:       Mul)ple  product  catalogues  need  to  be   synchronized   Zuora confidential, shared under non-disclosure and subject to disclaimer notice
    • Business  Drivers  to  Use  Recurring   Billing  SoluEon   §   LinkBermuda  was  looking  to  out-­‐source  billing,  we  did  not  want  to  build  our   own  system  because  of  the  complexity  involved  in  recurring  billing.     §   We  evaluated  several  different  recurring  billing  systems  –  Zuora  was  the   quickest  to  deploy  and  most  cost  effec)ve.   § We  needed  a  system  which  would  enable  to  Price  and  Package  our  services   efficiently  and  be  able  to  rapidly  iterate  on  Pricing  when  needed.       11 Zuora confidential, shared under non-disclosure and subject to disclaimer notice
    • Why  Zuora?   §   The  Ra)ng  and  Billing  Engine  in  Zuora  understands  our  subscrip)on  business   model  and  is  ideally  suited  to  do  the  job.     §   Zuora  provided  out  of  box  solu)on  (Zforce)  for  integra)ng  with  our  CRM   system  (Salesforce).  We  took  advantage  of  both  ZQuotes  and  Z360.   § Looking  forward  to  u)lize  Zuora  Billing  and  Financial  Reports  and  Forward   Looking  Metrics  like  MRR,  ARR  etc.     §   As  LinkBermuda  grows  we  are  confident  that  Zuora  can  scale  and   accommodate  our  business  growth.     12 Zuora confidential, shared under non-disclosure and subject to disclaimer notice
    • How  LinkBermuda  Uses  Zuora   Background   Business  Model   The  Challenge   13 Moving  from  tradi)onal  Telco   services   to  cloud  services  for  interna)onal   financial,  insurance  and   eCommerce  markets     B2B  +  B2C  =  B2Any   Direct:  Self-­‐service  and  sales   assisted   Channels:  Cloud  Marketplace,   Resellers   We  needed  to  develop  a  self  service  cloud  capability   with  usage  based  billing.  Legacy  billing  system  limited   customiza)on  and  product  catalogue  capabili)es.   Zuora confidential, shared under non-disclosure and subject to disclaimer notice
    • Lessons  Learned   Best  PracEces   Plan.  Plan.  Plan.   Limit  Ini6al  Scope   Business  strategy  changes  during  market  launch     Best  Prac)ce:    -­‐  Clear  defini)on  of  business  goals.          -­‐  Phase  1  launch  should  be  limited  to  base            services,  add  func)onality  as  use  cases                              become  more  evident     Avoid  big  bang  cutovers     Best  Prac)ce:        -­‐  Flexible  architecture          -­‐  Repeatable  Interfaces  (If  possible)     Deploy,  measure,  iterate   Learn.  Launch.  Repeat.     Best  Prac)ce:          -­‐  Be  data  driven     14 Zuora confidential, shared under non-disclosure and subject to disclaimer notice        
    • Q&A   Thank  You!   15 Zuora confidential, shared under non-disclosure and subject to disclaimer notice