HP Software marketing is running seminars/webinars on this same topic. Business objective Cross-sell/upsell BAC to infrastructure management customers including HP Operations Center (especially OVIS), IBM Tivoli/Micromuse, BMC Patrol, CA Unicenter Get IT operations, including our current OVIS customers to think about moving beyond servers and network monitoring What central messages do you want to get across to the customer? Aligning business and IT can start with monitoring business services as customers see them
HP is one of the top software vendors in the world and was recently ranked by IDC as number six in terms of software sales. HP Software, a leading enterprise provider of IT management software, and one of the fastest growing, will have revenue of more than $2 billion this year. Ultimately, HP Software is all about serving our customers and ensuring their success around the world, and we do that with more than 7,000 software employees in 170 countries. The fact is, we are totally committed to being the best at serving your IT needs. This dedication is reflected in HP’s commitment to software – according to Mark Hurd, our Chairman and CEO, HP’s software business is a key element in helping HP to become the world’s leading IT company.
Today, IT has become one of the largest and most important areas of investment for companies. IT automates nearly all key business processes. The reality is, you can’t book an order, manage your inventory, provision a new employee, or close your books at the end of the quarter without information technology. Today, IT is the business. This trend has been going on for some time. Over the past ten years in particular, we’ve witnessed explosive growth in the number of business applications and the scope and scale of the underlying infrastructure needed to run them. More recently, this complexity has accelerated with the arrival of composite and rich media applications based on new architectures like SOA and powerful technologies like virtualization, as well as the doubling of servers, storage and network capacity every few years. And the rate of change is starting to accelerate once again – our customers have shifted over the past year from consolidation and cost cutting to growth initiatives to drive new revenue opportunities and competitive advantage. This shift is backed up by research from the leading analyst firms and industry publications. However, even as the scope and scale of what IT needs to deliver to the business has grown, there has not been a commensurate investment by IT in the solutions and processes required to manage all this complexity and change. The fact is, there’s a growing gap between business demands and IT’s ability to deliver.
As a result of the increasing expectations of the lines of business, combined with the challenges of communicating with them, many IT organizations are building structured initiatives to decrease these gaps. In 2007, we have seen CIOs rally around several key initiatives to help gain control and better manage IT. We expect these strategic initiatives to become more widely adopted in 2008 and into the foreseeable future. Business and IT alignment is focused on capturing requirements of the enterprise, and building an investment portfolio that delivers against these business requirements. As services are moved in production, IT can manage business risk by understanding the impact of a given service, while automating processes to reduce costs. Application quality management has been a major IT challenge for some time. Not only is it critical to deliver applications that meet functional and performance expectations, but by providing quality management predicated on business requirements, IT can deliver higher-quality services, and deliver these services more quickly. Service management has been a hot topic for nearly a decade now. IT organizations are trying to move from being technology-centric to becoming a service provider for their enterprise. As a result, they need to change their culture and processes, and adopt technologies that help them present IT as an array of services, and manage them accordingly. Data center transformation has become an important initiative for CIOs the last couple years. This strategy is used not only to simplify IT's architecture, but to make breakthrough reductions in operations cost structures, and allow IT to deploy services much more quickly. In each of these cases, the strategic initiatives need to be made operational. Various teams within IT are responsible for designing, implementing, and supporting these initiatives. In order for them to work optimally, these teams need to be able to collaborate and share information, tools and processes. This graphic shows the range of IT initiatives which are most pertinent to achieving IT's strategic goals of improving business-IT alignment, application quality, delivery and support of IT services, and how data centers are managed.
The HP Software system is comprised of a comprehensive and effective portfolio of software and services. The BTO portfolio addresses all the key domains of the IT organization – strategy, applications and operations. In each of these areas, we have identified multiple centers, which are tightly integrated groupings of products that solve a particular set of concerns for various IT teams. Additionally, key integration technologies allow us to share information not only across product centers, but with practically any relevant IT data source. HP’s BTO system provides workflow or process automation capabilities within all three IT domains. In the highly complex and constantly changing production environment, this capability is provided by HP's Operations Orchestration offering, tying together your business service management, ITSM and business service automation initiatives. The Universal CMDB, together with HP’s Discovery and Dependency Mapping capabilities, provides a federated repository that captures critical information to help you manage your production environment. This allows you to quickly discover configuration items (CIs) and their relationships, and to determine the impact that various events and changes have on your IT infrastructure, applications and services. Here are the key capabilities of the BTO centers: Project and Portfolio Management Center – provides the ability to capture demand from the enterprise and create a single IT portfolio plan, and related resource plan, for that portfolio. SOA Center – provides all necessary governance and management for the implementation of a service-oriented architecture. Quality Center – provides a complete environment to assure application functionality including requirements management, test planning, and test script design and execution. Performance Center – validates application performance by simulating user loads to ensure applications can scale as required in production. Application Security Center – allows IT to address security concerns before applications are rolled into production. Business Availability Center – enables IT to understand the business impact of services that are being delivered; additionally, BAC allows IT organizations to measure success by monitoring transactions that span multiple applications and complex infrastructures. Operations Center – provides a single pane of glass for event and basic performance information spanning networks, systems, applications and storage. Network Management Center – a robust suite of network management capabilities that provides information regarding network inventory, availability, performance and changes. Data Center Automation Center – based on technology acquired from Opsware, this center provides a complete approach to automating change across all the key aspects of the data center, including networks, servers, storage devices and applications. Client Automation Center – this technology complements the Data Center Automation Center by providing model-based change and configuration management for clients across the enterprise. Service Management Center – provides two critical capabilities for the enterprise: first, a consolidated service desk and, second, industry-leading asset management solutions.
HP is a leader in virtually every category of IT management software. This graphic illustrates the #1 or #2 position HP has achieved in the categories in which we provide an offering. Although being the market leader is something that we take pride in, we are more proud of what it means to you. In order to be number one, it means customers across every geography and every vertical have successfully deployed and are getting value out of HP BTO software. [Note: IDC/Gartner citations to be added]
Title QA/DEV/Prod – all can work together ASC brings them all together Integrated with their daily tasks Solves the gap Doesn’t complicated existing processes Don’t need additional expertise
HP QAInspect completes the third pillar of quality, “Is it secure.” It integrates the award winning WebInspect intelligent audit engine for vulnerability scanning into Quality Center. Organizations are able to roll-out security testing into their quality programs without having to learn new tools or methodologies. Similar to automated testing with QTP users are able to automate security scanning early in the application lifecycle to minimize application exposure or non-compliance before it reaches production. Key Capabilities Able to focus scans to a narrow functional area of the application to easily assign defects to specific developers and perform regression testing. Or can scan entire application during late stage “smoke testing” for holistic coverage. Security Intelligence is built-in and updated via SmartUpdate system to find an prioritize all security defects, giving detailed information about each security defect enabling the test team to reproduce them and the development team to fix them. Slide Transition Original slide – Tight integration within Quality Center. This slide shows a security scan in progress from Test Labs. Transition – After a run is complete, the security defects are logged into the defect tracking system and available for viewing or editing, just like any other defect in the application.
With over a thousand customers today WebInspect is the market leading web application security testing tool for security professionals and has been providing advanced web security testing capabilities for over close to 7 years now. It’s focused on helping those tasked with finding web security issues in their existing portfolio of deployed and operational web applications. It also includes the compliance testing capabilities to help find compliance related security issues. WebInspect is fully automated providing easy to use wizards for setting up your assessments but also provides the advanced tools required to dig deep into application security issues. WebInspect users can be managed and controlled by AMP just like our other solutions but specific to WebInspect the entire system can be managed remotely by AMP allowing users to kick off potentially hundreds of scans simultaneously and scale to any demand.
HP Software’s BTO offerings comprise hundreds of products and services. This slide shows how the principal products are grouped within our twelve centers and our Universal CMDB.
HP Software’s BTO solutions can help you close the gap between growing business demands and your IT organization’s ability to deliver. As we talked about, we do this in three ways: First, we automate the key functions within the IT domains of strategy, applications and operations. Second, we automate end-to-end processes and share information across IT with our lifecycle approach to managing business services, changes, and service performance and availability. And, third, we facilitate and maintain IT-business alignment by optimizing the strategic control points between the business and IT. In doing so, BTO helps: Ensure that IT is focused on and meets business objectives Accelerate the delivery of business services while increasing their quality and performance Improve IT productivity through shared processes and information; and Generate cost savings through automation and increased efficiency Ultimately, BTO helps you extract more business value from your people, infrastructure and applications.
HP Software Business Technology Optimization Jim Cardamone HP Software Solution Architect
HP Software May 6, 2010 *IDC, Worldwide Software 2007–2011 Forecast Summary, Doc #207829, July 2007 “ HP's software business is a key element in reaching our goal to becoming the world's leading IT company.” Mark Hurd, Chairman & CEO, HP The market share leader in IT management software The fastest growing and most profitable division of the world’s largest technology vendor The world’s 6 th largest software business* FY07 revenue of $2.33B, up 79% Y/Y ; FY07 operating profit up 306% Y/Y 7,000+ dedicated software employees Totally committed to being the best at serving the needs of IT
Focused on IT’s biggest challenge May 6, 2010 versus The growing gap between business demands and IT’s ability to deliver Last 10 years: Explosive growth in business applications and supporting infrastructure Investment in IT management: Under-invested in ability to manage increasing service demands Infrastructure explosion
IT’s response May 6, 2010 Business and IT alignment Application quality management Service management Data center transformation CIO initiatives Business outcomes Invest in new initiatives to manage the gaps IT initiatives Portfolio and financial management Business service management Requirements management and validation Business service management Data center consolidation Application project deployments and upgrades IT service management Compliance and security Quality management product and process standardization Change, configuration and release management Application consolidation Management software consolidation Data center automation Center of excellence
HP Software BTO system May 6, 2010 Business outcomes The industry’s most comprehensive IT management portfolio APPLICATIONS STRATEGY Project & Portfolio Management Center CIO Office CTO Office SOA Center SAP, Oracle, SOA, J2EE, .Net Quality Center Performance Center Application Security Center Quality Management OPERATIONS Business Service Management IT Service Management Business Availability Center Operations Center Network Management Center Service Management Center Client Automation Center Data Center Automation Center Business Service Automation Universal CMDB Operations Orchestration
HP Software BTO system May 6, 2010 *Based on industry analyst publications and HP estimates. Business outcomes APPLICATIONS STRATEGY Project & Portfolio Management #1 CIO Office CTO Office SOA Governance #1 SAP, Oracle, SOA, J2EE, .Net Quality Management OPERATIONS Business Service Management IT Service Management Application Mgmt. #1 Event Mgmt. #1 Network Mgmt. #2 Service/ Helpdesk #2 Client Automation #1 Data Center Automation #1 Business Service Automation Universal CMDB Run Book Automation #1 Market leadership in every category* Functional Verification #1 Application Security #2 Performance Validation #1
HP Application Security Center Security for the Application lifecycle Enterprise application security assurance HP Web Security Research Group
Internal app security research
External hacking research
HP Application Security Center Enterprise security assurance and reporting Source code validation QA & integration testing Production assessment QAInspect WebInspect DevInspect Assessment Management Platform Continuous Updates Plan Design Code Production Test