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Social media in de zorg (introductie)

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Presentatie van Marco Derksen, Digitaal Communicatie Lab, Arnhem (november 2010).

Presentatie van Marco Derksen, Digitaal Communicatie Lab, Arnhem (november 2010).

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  • 1. Communication in the digital ageIt’s all about socialising, sharing and creatingHelp, ik heb (n)iets met social media Marco Derksen November 2010
  • 2. Aalten, Amsterdam,Arnhem, Hogeschool Arnhem-Nijmegen, scheikunde,Katholieke UniversiteitNijmegen, Organon,datamining, marketing,Ondernemer, VODW,BrandmarC, P&G, ING,digitale media, gezin,Share of Mind, Essent, Amicon,webanalytics, ilse media,Marketingfacts,Upstream, HAN, Arnhem Direct, IAB, VPRO,Social networks,Digitaal Communicatie Lab
  • 3. Media shift
  • 4. Communication in the digital ageVan analoog naar networked digitaal Notebook & tablet PCs Media PCs Digital radio Flat Screen TVs Networked DVD players Media Servers IP TV STBs Streaming media Games consoles players Handheld Games consolesRemovable storage Personal Video Recorders Multi-media Digital imaging mobile phones PDAs devices Wearable media Mp3 players Portable Media Players Analogue Digital Networked digital
  • 5. Communication in the digital ageAdoption of technology
  • 6. Communication in the digital age Internetgebruik in Nederland 100.0 83.4 85.3 81.3 76.0 Internetgebruik (%) 75.0 70.0 66.0 57.0 49.0 50.0 42.0 30.0 25.0 20.0 10.0 7.5 1.2 2.8 0.0 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009Bron: Trendbox /STIR
  • 7. Communication in the digital age Internetgebruik in Nederland (naar geslacht) 100% 19 Vrouw Man 22 25 26 34 41 41 47 46 49 75% 50 51 50 50 50 Verdeling Man/Vrouw 50% 81 78 75 74 66 59 59 53 54 51 25% 50 49 50 50 50 0% 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009Bron: Trendbox/STIR
  • 8. Communication in the digital age Internetgebruik in Nederland (naar leeftijd) 100% 1 1 2 2 2 3 4 4 6 7 9 9 8 10 10 10 13 14 65+ 12 12 16 13 16 18 50-64 19 21 23 23 35-49 75% 28 25 26 31 34 32 33 25-34 Leeftijdsverdeling 35 34 t/m 24 35 33 35 35 34 50% 34 35 35 32 33 29 30 30 25 28 29 25 21 25% 20 20 19 19 32 29 25 25 23 24 22 20 17 17 18 16 17 14 14 0% 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009Bron: Trendbox (extrapolatie vanaf 2007)
  • 9. Communication in the digital age Internetgebruik in Nederland (naar opleiding) 100% 8 6 5 5 8 9 9 12 10 9 10 12 4 7 14 13 14 LBO of lager 10 13 9 12 11 MAVO 17 13 17 18 15 17 MBO 20 18 19 75% 18 20 VWO/HAVO Opleidingsverdeling 22 24 14 22 24 24 WO/HBO 12 23 24 24 14 23 20 22 11 23 50% 14 12 10 10 17 14 17 16 15 15 62 60 56 25% 52 47 43 43 39 37 31 33 32 30 28 27 0% 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009Bron: Trendbox (extrapolatie vanaf 2007)
  • 10. Communication in the digital age Mediaconsumptie 12 (gem. Aantal uur/wk) Internet 10 TV Radio 8 Magazines Newspapers 6 4 2 0 16-18 19-20 21-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65+ (leeftijd)Bron: Forrester European Technographics 2008
  • 11. Communication in the digital age Binnen 3-5 jaar 10x meer (mobiele) devices!Bron: Morgan Stanley 2010
  • 12. Communication shift
  • 13. Communication in the digital ageCommunication shift
  • 14. Communication in the digital age MSN Messenger (tegenwoordig Windows Live Messenger) > 5 miljoen gebruikers > 100 miljoen gesprekken/dagBron: Microsoft
  • 15. Communication in the digital ageHyves, Facebook, LinkedIn, etc
  • 16. Communication in the digital ageMobile movement
  • 17. Communication in the digital age(Micro)blogging: Twitter, Facebook, Hyves, etc
  • 18. Communication in the digital ageYammer: Enterprise Microblogging
  • 19. Communication in the digital ageFoursquare: check-in and find your friends
  • 20. Communication in the digital ageEn het wordt nog gekker met bliin, ustream, kyte.tv en comvu
  • 21. Communication in the digital ageGoogle Wave
  • 22. Communication in the digital ageFacebook messages
  • 23. Communication in the digital age In communication usage of social networks > emailBron: Morgan Stanley 2010
  • 24. Communication in the digital ageCommunication shift Kersttoespraak Koningin Beatrix 2009
  • 25. Communication in the digital ageCommunication shift
  • 26. Communication in the digital ageMeer, korter en sneller!
  • 27. Information overload
  • 28. Information overload
  • 29. Consumer in control
  • 30. Consumer in controlJa/Nee Sticker
  • 31. Consumer in controlAdBlocker
  • 32. Consumer in controlReally Simple Syndication (RSS)
  • 33. Consumer in controlNetvibes, Pageflakes, Widgets, etc.
  • 34. Consumer in controlGoogle Personal Homepage (iGoogle)
  • 35. Consumer in controlPodcasts
  • 36. Consumer in controlDigitale Video Recorder (DVR)
  • 37. Consumer in controlElectronic Program Guide (EPG)
  • 38. Consumer in controlNOS geeft kijker regie in handen
  • 39. Consumer in controlNOS geeft kijker regie in handen
  • 40. Search rules
  • 41. Search rulesZoekmachines spelen in op behoefte van consument
  • 42. Search rulesZoekmachines spelen in op behoefte van consument
  • 43. Search rulesSearch, Google Maps & Streetview
  • 44. Search rulesAudio, Video, Books, etc
  • 45. Search rulesMobile search
  • 46. Search rulesShazam
  • 47. Search rulesLayar: Mobile Augmented Reality Browser
  • 48. Search rulesGoogle Labs
  • 49. Search rules… maar kent ook beperkingen
  • 50. Social ranking will rule
  • 51. Social ranking will ruleWat vinden anderen belangrijk?
  • 52. Social ranking will ruleWat vinden anderen belangrijk?
  • 53. Social ranking will ruleWat vinden anderen belangrijk?
  • 54. Social ranking will ruleWat vinden anderen belangrijk?
  • 55. Social ranking will ruleWat vinden anderen belangrijk?
  • 56. Social ranking will ruleWat vinden anderen belangrijk?
  • 57. Social ranking will ruleWat vinden anderen belangrijk?
  • 58. Social ranking will ruleWat vinden anderen belangrijk?
  • 59. Social ranking will ruleWat vinden anderen belangrijk?
  • 60. Social ranking will ruleWat vinden anderen belangrijk?
  • 61. Social ranking will ruleWat vinden anderen belangrijk?
  • 62. Social networks & online communities
  • 63. Social networksHyves.nl > 10 miljoen leden
  • 64. Social networksLinkedin.com > 70 miljoen leden > 1,4 miljoen leden (Nederland)
  • 65. Social networksFacebook.com > 500 miljoen leden
  • 66. Social networksMarketingfacts.nl
  • 67. Social networksSport28.nl
  • 68. Social networksAYA4: online community voor jongeren met kanker
  • 69. Social networks Ook patienten zijn aktief in sociale netwerkenBron: Martijn Hulst 2010
  • 70. Social networksSocial media ecosysteem
  • 71. Social networksConnected: The Suprising Power of Our Social Networks
  • 72. Wat betekent dit nu voor de zorg?
  • 73. Communication in the digital ageZenden zorgverlener patient
  • 74. Communication in the digital ageLuisteren zorgverlener patient
  • 75. Communication in the digital ageSamenwerken
  • 76. Communication in the digital age Van zenden naar luisteren en samenwerkenBron: Engelen, Derksen 2010
  • 77. Listen, participate & facilitate!
  • 78. En dan nu naar de zorg…

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