Social media in de zorg (introductie)

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Presentatie van Marco Derksen, Digitaal Communicatie Lab, Arnhem (november 2010).

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Social media in de zorg (introductie)

  1. 1. Communication in the digital ageIt’s all about socialising, sharing and creatingHelp, ik heb (n)iets met social media Marco Derksen November 2010
  2. 2. Aalten, Amsterdam,Arnhem, Hogeschool Arnhem-Nijmegen, scheikunde,Katholieke UniversiteitNijmegen, Organon,datamining, marketing,Ondernemer, VODW,BrandmarC, P&G, ING,digitale media, gezin,Share of Mind, Essent, Amicon,webanalytics, ilse media,Marketingfacts,Upstream, HAN, Arnhem Direct, IAB, VPRO,Social networks,Digitaal Communicatie Lab
  3. 3. Media shift
  4. 4. Communication in the digital ageVan analoog naar networked digitaal Notebook & tablet PCs Media PCs Digital radio Flat Screen TVs Networked DVD players Media Servers IP TV STBs Streaming media Games consoles players Handheld Games consolesRemovable storage Personal Video Recorders Multi-media Digital imaging mobile phones PDAs devices Wearable media Mp3 players Portable Media Players Analogue Digital Networked digital
  5. 5. Communication in the digital ageAdoption of technology
  6. 6. Communication in the digital age Internetgebruik in Nederland 100.0 83.4 85.3 81.3 76.0 Internetgebruik (%) 75.0 70.0 66.0 57.0 49.0 50.0 42.0 30.0 25.0 20.0 10.0 7.5 1.2 2.8 0.0 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009Bron: Trendbox /STIR
  7. 7. Communication in the digital age Internetgebruik in Nederland (naar geslacht) 100% 19 Vrouw Man 22 25 26 34 41 41 47 46 49 75% 50 51 50 50 50 Verdeling Man/Vrouw 50% 81 78 75 74 66 59 59 53 54 51 25% 50 49 50 50 50 0% 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009Bron: Trendbox/STIR
  8. 8. Communication in the digital age Internetgebruik in Nederland (naar leeftijd) 100% 1 1 2 2 2 3 4 4 6 7 9 9 8 10 10 10 13 14 65+ 12 12 16 13 16 18 50-64 19 21 23 23 35-49 75% 28 25 26 31 34 32 33 25-34 Leeftijdsverdeling 35 34 t/m 24 35 33 35 35 34 50% 34 35 35 32 33 29 30 30 25 28 29 25 21 25% 20 20 19 19 32 29 25 25 23 24 22 20 17 17 18 16 17 14 14 0% 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009Bron: Trendbox (extrapolatie vanaf 2007)
  9. 9. Communication in the digital age Internetgebruik in Nederland (naar opleiding) 100% 8 6 5 5 8 9 9 12 10 9 10 12 4 7 14 13 14 LBO of lager 10 13 9 12 11 MAVO 17 13 17 18 15 17 MBO 20 18 19 75% 18 20 VWO/HAVO Opleidingsverdeling 22 24 14 22 24 24 WO/HBO 12 23 24 24 14 23 20 22 11 23 50% 14 12 10 10 17 14 17 16 15 15 62 60 56 25% 52 47 43 43 39 37 31 33 32 30 28 27 0% 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009Bron: Trendbox (extrapolatie vanaf 2007)
  10. 10. Communication in the digital age Mediaconsumptie 12 (gem. Aantal uur/wk) Internet 10 TV Radio 8 Magazines Newspapers 6 4 2 0 16-18 19-20 21-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65+ (leeftijd)Bron: Forrester European Technographics 2008
  11. 11. Communication in the digital age Binnen 3-5 jaar 10x meer (mobiele) devices!Bron: Morgan Stanley 2010
  12. 12. Communication shift
  13. 13. Communication in the digital ageCommunication shift
  14. 14. Communication in the digital age MSN Messenger (tegenwoordig Windows Live Messenger) > 5 miljoen gebruikers > 100 miljoen gesprekken/dagBron: Microsoft
  15. 15. Communication in the digital ageHyves, Facebook, LinkedIn, etc
  16. 16. Communication in the digital ageMobile movement
  17. 17. Communication in the digital age(Micro)blogging: Twitter, Facebook, Hyves, etc
  18. 18. Communication in the digital ageYammer: Enterprise Microblogging
  19. 19. Communication in the digital ageFoursquare: check-in and find your friends
  20. 20. Communication in the digital ageEn het wordt nog gekker met bliin, ustream, kyte.tv en comvu
  21. 21. Communication in the digital ageGoogle Wave
  22. 22. Communication in the digital ageFacebook messages
  23. 23. Communication in the digital age In communication usage of social networks > emailBron: Morgan Stanley 2010
  24. 24. Communication in the digital ageCommunication shift Kersttoespraak Koningin Beatrix 2009
  25. 25. Communication in the digital ageCommunication shift
  26. 26. Communication in the digital ageMeer, korter en sneller!
  27. 27. Information overload
  28. 28. Information overload
  29. 29. Consumer in control
  30. 30. Consumer in controlJa/Nee Sticker
  31. 31. Consumer in controlAdBlocker
  32. 32. Consumer in controlReally Simple Syndication (RSS)
  33. 33. Consumer in controlNetvibes, Pageflakes, Widgets, etc.
  34. 34. Consumer in controlGoogle Personal Homepage (iGoogle)
  35. 35. Consumer in controlPodcasts
  36. 36. Consumer in controlDigitale Video Recorder (DVR)
  37. 37. Consumer in controlElectronic Program Guide (EPG)
  38. 38. Consumer in controlNOS geeft kijker regie in handen
  39. 39. Consumer in controlNOS geeft kijker regie in handen
  40. 40. Search rules
  41. 41. Search rulesZoekmachines spelen in op behoefte van consument
  42. 42. Search rulesZoekmachines spelen in op behoefte van consument
  43. 43. Search rulesSearch, Google Maps & Streetview
  44. 44. Search rulesAudio, Video, Books, etc
  45. 45. Search rulesMobile search
  46. 46. Search rulesShazam
  47. 47. Search rulesLayar: Mobile Augmented Reality Browser
  48. 48. Search rulesGoogle Labs
  49. 49. Search rules… maar kent ook beperkingen
  50. 50. Social ranking will rule
  51. 51. Social ranking will ruleWat vinden anderen belangrijk?
  52. 52. Social ranking will ruleWat vinden anderen belangrijk?
  53. 53. Social ranking will ruleWat vinden anderen belangrijk?
  54. 54. Social ranking will ruleWat vinden anderen belangrijk?
  55. 55. Social ranking will ruleWat vinden anderen belangrijk?
  56. 56. Social ranking will ruleWat vinden anderen belangrijk?
  57. 57. Social ranking will ruleWat vinden anderen belangrijk?
  58. 58. Social ranking will ruleWat vinden anderen belangrijk?
  59. 59. Social ranking will ruleWat vinden anderen belangrijk?
  60. 60. Social ranking will ruleWat vinden anderen belangrijk?
  61. 61. Social ranking will ruleWat vinden anderen belangrijk?
  62. 62. Social networks & online communities
  63. 63. Social networksHyves.nl > 10 miljoen leden
  64. 64. Social networksLinkedin.com > 70 miljoen leden > 1,4 miljoen leden (Nederland)
  65. 65. Social networksFacebook.com > 500 miljoen leden
  66. 66. Social networksMarketingfacts.nl
  67. 67. Social networksSport28.nl
  68. 68. Social networksAYA4: online community voor jongeren met kanker
  69. 69. Social networks Ook patienten zijn aktief in sociale netwerkenBron: Martijn Hulst 2010
  70. 70. Social networksSocial media ecosysteem
  71. 71. Social networksConnected: The Suprising Power of Our Social Networks
  72. 72. Wat betekent dit nu voor de zorg?
  73. 73. Communication in the digital ageZenden zorgverlener patient
  74. 74. Communication in the digital ageLuisteren zorgverlener patient
  75. 75. Communication in the digital ageSamenwerken
  76. 76. Communication in the digital age Van zenden naar luisteren en samenwerkenBron: Engelen, Derksen 2010
  77. 77. Listen, participate & facilitate!
  78. 78. En dan nu naar de zorg…
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