Apparel business in russia
Upcoming SlideShare
Loading in...5

Apparel business in russia






Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • Dear Sir/Madam,

    I am Parveen Kawsar, Director of MARQ INTERNATIONAL, one of the professional clothing supplier in Bangladesh; supplying high quality Clothing especially T-shirts, Polo shirts, Hoodies, Leggings, Joggers, Pajamas, etc for Men, Ladies & Children to some of the major global Fashion Retailers in Europe, Canada, USA since 1998.
    MARQ International is basically a family clothing company. The company was formed by the brothers and sisters of the Kawsar family, which is based in Dhaka, Bangladesh. Before the company was formed, most of the current business executing members of the family were already highly experienced in Ready Made Garments Productions and Exports, as each of them had been working in different foreign clothing companies in UK, Cyprus, and also in Bangladesh which were quite renowned at that time.

    We supply to our customers high Quality Garments at nearly unbeatable prices along with quick lead time and ON-TIME Deliveries. We have limited customers and everyone of them are really very happy with us specially because our deliveries are always ON-TIME, our quality is always consistent, and our Price is generally lower than what others can offer. You can put us on Tests on our prices, quality, delivery timing etc and can verify & compare with your existing suppliers. We welcome all inquiries from any of your Buying Departments, and we would instantly respond to Quote on any of your Product requirements (Menswear, Ladies wear, Children's wear ).

    I would highly appreciate a reply from you.

    Thanks and best regards.

    Parveen Kawsar


    Marq International

    House # 713, Flat B3, # Road 10

    Adabor, Shyamoli, Dhaka: 1207


    Cell Phone: 008801776431093

    Are you sure you want to
    Your message goes here
  • Dear Sir/Madam,

    Feeda Fashion Ltd. well known for it’s professional products handling and efficient service in the field of apparel sourcing. It has grown as reliable and trustworthy quality apparel Exporter and Buying House based in Dhaka, Bangladesh.

    Vision: We are very much interested to work with suitable clients to handle their products most efficiently to build up a mutual beneficial relationship for longer terms. We focus on competitive price, outstanding quality and scheduled delivery.

    Experienced Team: We have highly qualified and experienced team. All of the team members are experienced of 7-10 years working in the textile and apparel fields. They are most efficient and have strong alliance with all the concerns, buyers, suppliers, factories and other relevant parties

    Product Range: We handle complete range of apparel items in woven and knit, including Sweaters.

    In Knit, we handled –
    - T-Shirts, Polo Shirts, Sweat Shirts, Knit Top Bottom Sets etc.
    - Fleece Jackets, Fleece Trousers, Sets, Bonded Fleece Jackets etc.
    - Sweaters, Cardigans, pullovers etc. in different yarns (Cotton, Acrylic etc.)
    and yarn counts (2 ~ 12 gauge).

    In Woven, we handled –
    - Bottoms – Long Pants, Shorts, Cargo Shorts, Capri, Skirts etc. in different materials/fabrication, like Denim, Twill, Corduroy, Poplin, Flannel etc.
    - Tops – Shirts, Ladies Blouses, Designer Tops, etc in different materials/fabrications.

    Outerwear / Multi-Layer, we handled –
    - Padded Jackets, Single lined Jackets, Padded Trousers, Single lined Trousers, Pullovers, Anorak, Wind
    Breakers, Jogging Suits etc.

    We Provide Following Services:
    • Evaluate and select the vendors suitable product-wise.
    • Development and Sampling assistance.
    • Supporting / negotiation in costing and workable price.

    We are specialized in providing following services:
    1. Sourcing
    2. Merchandising and order follow up
    3. Product development
    4. Production monitoring
    5. Quality control
    6. Inspection & testing
    7. Logistic support
    8. Quick and friendly communication with buyers and suppliers
    9. Customer care

    Therefore, we would like to request you, if you have any requirements for knit / Woven garments please send your inquiry to us, we will co-operate you with our best price with outstanding service. Thanking and looking forward you.

    Kind Regards,

    Millat Hossain
    Feeda Fashion House
    House # 60/A (2nd Floor)
    Behind Surma Tower,
    Purana Palton, Dhaka,
    Hot Line: Cell: 88-01616383941
    Tel : 88-02-9582967
    Fax : 88-02-9582967
    Skype :
    Facebook :
    Are you sure you want to
    Your message goes here
  • Dear Sir /Madam​

    Greetings From Annex Export

    On behalf of Annex Export (A unit of Annex Prowealth Consultancy)

    We would like to introduce our products with great pride and pleasure to you. We are well reputed & specific name in Annex Export in India. Our company deals with

    many world fames buyers in the world. We are pleased show list of product along with Catalog links for your understanding and knowledge about our company

    These are famous product in many overseas markets. you will come to know that how we meet with your business needs

    Our Garments Products:

    Please find our Home Furnishing Catalogues here :

    Fore more details please visit us on-line at:

    I´m looking forward to hear from you and will be happy to provide any information you need about our Products, its our desire to do business with you​
    ​Please find prices in Catalog​


    Trade Manager
    Phone: +91 95574 94828, +91 98975 04343, 00420 608124783

    Annex Export ( A Unit of Annex Prowealth Consultancy )
    Garments / Clothings | Hand Bags | Home Furnishing | Fashion Jwellery | Leathers

    Website, Skype :annexexport
    E-Mail ,
    Are you sure you want to
    Your message goes here
  • Dear Sır / Madam,
    We would like to introduce ourselves as Knıt & Woven Garments manufacturer & Exporter in Dhaka-Bangladesh named ‘’TEX CORPORATION’’.

    We are doıng all kinds of Mans, Ladies, Boys, and Girls Knıt & Woven Garments and offer the buyer by the competitive price, good quality with ın gıven shıpment tıme by the using of excellent qualities raw material and accessories, we have been serving some European customers specıally. We have one Knıt & Woven project wıth expert quality team those who maintain the standard of good in stage of manufacturing.

    We provide the following services...

    • Development Samples as per ınstructıon of buyer
    • Merchandising
    • Quality Control / Inspection
    • Logistics & follow up about related ıssues

    Our target:
    * Better service
    * Better quality
    * Competitive Price
    * No mercy on time schedule
    * Fast communication

    We make the pace for our valued customer so that they can win the race of competitive & open market, Any kinds of query of customers we take as challenging assignment, The is our service motto, betterment of business we knock the door of new customers to develop a business relation to server all over the world.

    We just looking an opportunity to you for justify our performance. We are awaıtıng to hear your proposals and we would like to give our competitive price offers to your inquiries and send you counter samples to give idea about our workmanship and quality (we can send you some photos by email from our production, ıf you want to see)

    Looking forward your reply.

    Warm Regards
    Md. Tariqul Islam (Tariq)
    Tex Corporation
    Emaıl :
    Skype : garments.export2
    Are you sure you want to
    Your message goes here
  • Dear Sir or Madame,

    Good day, I would like to introduce our company, we r clothing manufacture & supply based company in Bangladesh. We can produce various clothes like T-shirts, Tank top, Denim wear, inner wear ,Boxer shorts ,jacket, pants, trouser, Hospital uniform,work apparel ,Cargo & Bermuda short, Twill pant, caps or hats and Terry towel etc:.
    I'm very pleased to offer you that; we make good quality clothing in reasonable price, I think what u are looking. We are in the position to provide whatever you need. Would u send to us u r requirement.
    • We can give you all kinds of T–shirt from $ 1.95to $ 5 and the price is FOB price.(Negotiable)
    • We can give you all kinds of Knit Polo shirt from $ 2.50 to $ 6.50 and the price is FOB price. Negotiable)
    • We can give you all kinds of Woven shirt from $ 6.50 to $ 20 and the price is FOB price.(Negotiable)
    • We can give you all kinds of Trouser & Shorts from $ 3 to $ 8 and the price is FOB price.(Negotiable)
    • We can give you all kinds of Cardigans & pullovers from $ 7 to $ 20 and the price is FOB price.(Negotiable)
    • We can give you all Sweater item from $ 6.50 to $ 35 and the price is FOB price.(Negotiable)
    • We can give you all kinds of Cap, Hat&Scraf item from $ 2.20 to $ 7 and the price is FOB price.(Negotiable)
    • We can give you all kinds of Tank Tops & sweatshirt from $ 3.60 to $ 30 and the price is FOB price.(Negotiable)

    We will give u reasonable price .Our payment term LC at sight or TT. I'm looking to hear from you, your comments and ideas are welcome.

    With Best wishes
    Dhaka-1207, Bangladesh.
    Cell: 8801681112221
    Skype: agnibin
    E-mail& messenger:

    (Would highly appreciate if you send your inquiries on any requirement to us. Certainly, we will get back to you by return, thanking you! We look forward to welcome your early positive response. We will give u best price, so try us pls….)
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Apparel business in russia Apparel business in russia Presentation Transcript

  • Agenda• Evolution of the fashion concept in Russia• Russian fashion and luxury market overview• Consumer behavior• Distribution & retail infrastructure• Fashion design• Fashion communication• Key success factors of the market
  • History of fashion in RussiaFashion drivers in Soviet period:• secondary role of the textile industry combined with absence of practice sharing with other countries• high emancipation level leading women to take up typically male jobs in factories, construction, etc., which had a strong impact on design tradition• social ban on self expression through appearance Fashion drivers during Perestroika: • very limited access to fashion products • prevalence of counterfeited chinese products sold on the street markets & Illegal trade of western fashion brands • spread of home sewing and knitting (1/4 of women were able to make clothes for the family)Fashion drivers in today’s Russia:• increasing social stratification• “incompetent” consumption due to lack of fashion tradition and genuine interest to the fashion history/brand identities• lack of local designers serving national tastes• “dress to success” approach aimed at social pressing through appearance
  • Market overview Russian market quick facts: GDP growth rate • In 2013 to become second after Germany consumer market in Europe • Demographics: urban population exceeds 80%; up to 180 ethnic groups &3 world religions; prevalence of female population in the age group over 40 • Quick development of middle class • High variance in economic development of different regions -> increased importance of large urban centers as Moscow, St. Petersburg, Yekaterinburg, Kazan Eastern Countries of origin Russian apparel market quick facts: Europe of apparel goods India • Forecasted sales in 2015: 1290,6 ml. items 2% 2% Other CIS Domestic • Market growth rate is 7% per year France 4% 4% 12% • Domestic apparel production does not exceed 12% Germany 2% ->strong demand on imported goods Italy 6% • Growth is boosted through the development of retail 7% infrastructure China 49% • The majority of sales are made in medium price Turkey segment 12% RUSSIA IS A NON-SATURATED AND LOW RISK MARKET FOR APPAREL GOODSSource -
  • Luxury apparel segment overview Luxury apparel segment quick facts: • Volume of the segment is estimated to 5 bln Euro in 2010 • 80% of the segment sales are concentrated in Moscow • 65% of the customers are females (while males still prefer luxury cars and vacations over apparel) • Most of the customers belong to the age group below 40 • Characterized by large amount of aspirational customers with unstable income • Growth is slowing down due to development of the offer in medium price segment • Important niche – “unbranded” natural fur products Apparel market Luxury apparel sales Brand preferences, %, segmentation allocation by category Category Clothes Jewelry & Premium Watches Calvin Klein 29 &Luxury Footwear & – 0,5 bln - 12 % Mass – 28%* Hugo Boss 28 Accessories Dolce&Gabbana 18 - 1 bln Medium , Giorgio Armani 16 Clothes – 3,5 bln upper-mass - 60% Gucci 16 Prada 13 Burberry 12Source - *cheap Chinese/Vietnamese products sold in the markets
  • Consumer behavior Factors affecting consumer behavior in Russia: Lifestyle Beauty standards • Limited time to shop • Shaped by the blend of for apparel cultures • Harsh climate (affects • No fear towards showing off choices and induces and being noticed repeated purchases of • Strongly pronounce d gender basic items) differences through “aggressive femininity “and • Family structure: low “emphasized masculinity” percentage of DINKs at • Denial of casual style in the age group over 25 everyday life “After a decade of conspicuous consumption, the Russian shopper’s spending habits are changing with a big impact of luxury brands and high-street retailers…” * Luxury consumer trends: Middle segment consumer trends: • Buy abroad searching for new locations • Seek to redefine their social status over mass • Move from self-use to business gifts and customers through “western style” clothing investment collections • Low brand awareness and loyaltySource -
  • Distribution channelsI. Wholesale through collaboration with Russian distributors and franchisees: Mercury Group Mercury Group: Armani, Fendi, Tod’s, Ermenegildo Zegna, Gucci, Dolce & Gabbana, Brioni, Jil Sander, Bulgari, Tiffany & Co, Omega, Rolex, Patek Phillip, Landau Fashion Chopard, etc. Group Bosco di Ciliegi: Givenchy, Max Mara, Kenzo, Moschino, Etro, Marina Rinaldi, Bosco di Ciliegi Nina Ricci, Pomellato 7 billion Landau Fashion Group: Marc Jacobs, Diane Von Furstenberg, Cristian Euros (Luxury & Jamilco Loubourtin, Oscar de la Renta Medium, 2010) Jamilco: Burberry, Hermes, Salvatore Ferragamo, Escada, Sonia Rykiel, Guess, Podium Timberland, Naf-Naf Crocus Group: Iceberg, Lanvin, Chloe, Celine, Casadei, Sergio Rossi, Trussardi, Crocus Group Emilio Pucci, Emanuel Ungaro OtherII. Directly operated stores III. E-commerce Luxury brands opting for DOS Importance is increasing normally launch flagship as it allows to cover all stores: geographical regions of Prada, Chanel, Louis Vuitton the country Medium brands with a large network of stores tend to IV. Fashion catalogues break agreements with German and British franchisees and operate on catalogues are very their own: Swatch, Levi’s, popular among middle Timberland classSource -
  • Retail infrastructureI. Shopping malls• Most convenient for Russians as allow to save time and shop with maximum comfort at any weather• Construction of medium segment shopping malls is booming all over the country Zolotoi Vavilon – GUM, Red Square – 5 ml/month Evropeisky – 4 ml/month MEGA – 3 ml/month 2 ml/monthII. Shopping streets III. Department stores• The main shopping streets are normally the main • Very rare and have streets of the cities low importance in• Traffic of on-purpose shoppers is relatively low customers’ minds (even if historical) • Normally are operated directly by large distributors Tverskaya Street, Moscow Nevsky Prospekt, St. Petersburg TSUM, Mercury Group, Moscow
  • Fashion designSetbacks for the development:• Absence of established “Russian style” to be presented for the international audience• Few opportunities for young designers to receive high-quality domestic education• Obsolete state of the textile industry of the country, underdeveloped system for fabrics sourcingMost famous players: FASHION HOUSES YOUNG DESIGNERS Valentin Yudashkin, Slava Zaitsev, Igor Chapurin, Alena Akhmadullina, since 90s since 70s since 2000s since 2000s
  • Fashion communication EVENTS • Russia is among the countries with the highest number of fashion events hosted by industry associations and fashion enterprises of the country* • Fashion events are normally broadly covered in different media FASHION MAGAZINES • Magazines are highly important sources of fashion education and learning about brand identities (position of the printed media in the country is still very strong) CELEBRITY ENDORSMENT • Celebrities rarely demonstrate higher level of fashion culture than average consumers -> those who do demonstrate become extremely powerful as models to follow RETAIL • Retail is the main source of learning for average consumer -> being present in the right location is the guarantee of successSource -
  • KSFs in Russian apparel business• Quick growth at the same pace with the market• Understanding if national aspirations, tastes, lifestyles and fittings in elaboration of the product offer• Focusing on the most coherent product category - Clothing• Collaboration with the right distribution partner• Strong retail presence in the appropriate retail formats• Choice of the right communication approaches• Exploiting opportunities of the low brand awareness to reposition the brands if necessary• Consider high potential of the medium segment
  • Sources