SOFTWARE START UP Tutorial Disclaimer Background
Impulse Why a software startup ? Initial idea Market research   Software Startup Tutorial CUSEC 2006 Initialize Initial fu...
Software Startup Tutorial CUSEC 2006 <ul><li>Why a software startup </li></ul><ul><li>Why software ? </li></ul><ul><li>Bei...
Software Startup Tutorial CUSEC 2006 <ul><li>Initial   idea </li></ul><ul><li>Your idea is the best </li></ul><ul><li>It w...
Impulse Why a software startup ? Initial idea Market research   Software Startup Tutorial CUSEC 2006 Initialize Initial fu...
Software Startup Tutorial CUSEC 2006 <ul><li>Market research </li></ul><ul><li>Who are your potential customers ?  </li></...
Software Startup Tutorial CUSEC 2006 <ul><li>Initial funds </li></ul><ul><li>Your savings </li></ul><ul><li>Your family’s ...
Software Startup Tutorial CUSEC 2006 <ul><li>The founders </li></ul><ul><li>How many people </li></ul><ul><li>Your friends...
Software Startup Tutorial CUSEC 2006 <ul><li>Initial setup </li></ul><ul><li>Your living room vs. your basement </li></ul>...
Software Startup Tutorial CUSEC 2006 <ul><li>The business plan </li></ul><ul><li>Purpose & audience </li></ul><ul><li>How ...
Impulse Why a software startup ? Initial idea Market research   Software Startup Tutorial CUSEC 2006 Initialize Initial fu...
Software Startup Tutorial CUSEC 2006 <ul><li>Free money and loans </li></ul><ul><li>Research everything everywhere :  </li...
Software Startup Tutorial CUSEC 2006 <ul><li>Investors </li></ul><ul><li>How to live without them : budget zero  </li></ul...
Impulse Why a software startup ? Initial idea Market research   Software Startup Tutorial CUSEC 2006 Initialize Initial fu...
Software Startup Tutorial CUSEC 2006 <ul><li>Incubators </li></ul><ul><li>Who they are </li></ul><ul><li>What they do </li...
Software Startup Tutorial CUSEC 2006 <ul><li>Hiring people </li></ul><ul><li>Know your own limits   </li></ul><ul><li>Who ...
Software Startup Tutorial CUSEC 2006 <ul><li>Subcontractors vs. employees </li></ul><ul><li>ROI </li></ul><ul><li>Retainin...
Impulse Why a software startup ? Initial idea Market research   Software Startup Tutorial CUSEC 2006 Initialize Initial fu...
Software Startup Tutorial CUSEC 2006 <ul><li>Protect your assets </li></ul><ul><li>Core people and documents </li></ul><ul...
Software Startup Tutorial CUSEC 2006 <ul><li>Going public </li></ul><ul><li>Why offer shares on the stock market </li></ul...
Software Startup Tutorial CUSEC 2006 <ul><li>Selling the company </li></ul><ul><li>Conditions </li></ul><ul><li>Justify yo...
Software Startup Tutorial CUSEC 2006 <ul><li>Conclusion </li></ul><ul><li>Monitoring your success/failure </li></ul><ul><l...
Software Startup Tutorial CUSEC 2006 <ul><li>Links </li></ul><ul><li>www.paulgraham.com/articles.html </li></ul><ul><li>ww...
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  1. 1. SOFTWARE START UP Tutorial Disclaimer Background
  2. 2. Impulse Why a software startup ? Initial idea Market research Software Startup Tutorial CUSEC 2006 Initialize Initial funds The founders Initial setup The business plan Funds Free money and loans Investors Workforce Incubators Hiring people Subcontractors vs. employees Make big money Protect your assets Going public Selling the company
  3. 3. Software Startup Tutorial CUSEC 2006 <ul><li>Why a software startup </li></ul><ul><li>Why software ? </li></ul><ul><li>Being your own boss </li></ul><ul><li>The power & the glory </li></ul><ul><li>Risking everything you own, and more </li></ul>
  4. 4. Software Startup Tutorial CUSEC 2006 <ul><li>Initial idea </li></ul><ul><li>Your idea is the best </li></ul><ul><li>It will evolve or change radically </li></ul><ul><li>What will fail, what will succeed </li></ul>
  5. 5. Impulse Why a software startup ? Initial idea Market research Software Startup Tutorial CUSEC 2006 Initialize Initial funds The founders Initial setup The business plan Funds Free money and loans Investors Workforce Incubators Hiring people Subcontractors vs. employees Make big money Protect your assets Going public Selling the company
  6. 6. Software Startup Tutorial CUSEC 2006 <ul><li>Market research </li></ul><ul><li>Who are your potential customers ? </li></ul><ul><li>Who are your competitors ? </li></ul><ul><li>Market positioning </li></ul><ul><li>How much will you make after 1, 2 and 5 years ? </li></ul>
  7. 7. Software Startup Tutorial CUSEC 2006 <ul><li>Initial funds </li></ul><ul><li>Your savings </li></ul><ul><li>Your family’s savings </li></ul><ul><li>Survival through consultation contracts </li></ul>
  8. 8. Software Startup Tutorial CUSEC 2006 <ul><li>The founders </li></ul><ul><li>How many people </li></ul><ul><li>Your friends and you </li></ul><ul><li>Define roles </li></ul>
  9. 9. Software Startup Tutorial CUSEC 2006 <ul><li>Initial setup </li></ul><ul><li>Your living room vs. your basement </li></ul><ul><li>Distribution across apartments </li></ul><ul><li>H andle visitors </li></ul>
  10. 10. Software Startup Tutorial CUSEC 2006 <ul><li>The business plan </li></ul><ul><li>Purpose & audience </li></ul><ul><li>How to write it, what to include </li></ul><ul><li>It is never finished </li></ul>
  11. 11. Impulse Why a software startup ? Initial idea Market research Software Startup Tutorial CUSEC 2006 Initialize Initial funds The founders Initial setup The business plan Funds Free money and loans Investors Workforce Incubators Hiring people Subcontractors vs. employees Make big money Protect your assets Going public Selling the company
  12. 12. Software Startup Tutorial CUSEC 2006 <ul><li>Free money and loans </li></ul><ul><li>Research everything everywhere : </li></ul><ul><li>governments, foundations, banks </li></ul><ul><li>Restlessly apply </li></ul><ul><li>A time consuming effort : e normous documentation and strict conditions </li></ul><ul><li>Corruption </li></ul>
  13. 13. Software Startup Tutorial CUSEC 2006 <ul><li>Investors </li></ul><ul><li>How to live without them : budget zero </li></ul><ul><li>Institutions & capital riskers vs. business angels </li></ul><ul><li>How to find them : networking </li></ul><ul><li>The 2 minutes speech </li></ul><ul><li>How to attract them : you don’t need them </li></ul><ul><li>How much you should seek : </li></ul><ul><li>as much as possible while keeping control </li></ul>
  14. 14. Impulse Why a software startup ? Initial idea Market research Software Startup Tutorial CUSEC 2006 Initialize Initial funds The founders Initial setup The business plan Funds Free money and loans Investors Workforce Incubators Hiring people Subcontractors vs. employees Make big money Protect your assets Going public Selling the company
  15. 15. Software Startup Tutorial CUSEC 2006 <ul><li>Incubators </li></ul><ul><li>Who they are </li></ul><ul><li>What they do </li></ul><ul><li>Check their references </li></ul><ul><li>CRIM (crim.ca), CRIQ (criq.qc.ca), ADRIQ (adriq.com) </li></ul>
  16. 16. Software Startup Tutorial CUSEC 2006 <ul><li>Hiring people </li></ul><ul><li>Know your own limits </li></ul><ul><li>Who do you need ? </li></ul><ul><li>How to pay them </li></ul><ul><li>How to motivate them </li></ul>
  17. 17. Software Startup Tutorial CUSEC 2006 <ul><li>Subcontractors vs. employees </li></ul><ul><li>ROI </li></ul><ul><li>Retaining the expertise </li></ul><ul><li>Partnerships and resources sharing </li></ul>
  18. 18. Impulse Why a software startup ? Initial idea Market research Software Startup Tutorial CUSEC 2006 Initialize Initial funds The founders Initial setup The business plan Funds Free money and loans Investors Workforce Incubators Hiring people Subcontractors vs. employees Make big money Protect your assets Going public Selling the company
  19. 19. Software Startup Tutorial CUSEC 2006 <ul><li>Protect your assets </li></ul><ul><li>Core people and documents </li></ul><ul><li>Copyrights, patents </li></ul><ul><li>Spending money on lawyers about IP </li></ul><ul><li>Consultants and other IP professionals </li></ul><ul><li>“ Physical” protection </li></ul>
  20. 20. Software Startup Tutorial CUSEC 2006 <ul><li>Going public </li></ul><ul><li>Why offer shares on the stock market </li></ul><ul><li>Legal stuff </li></ul>
  21. 21. Software Startup Tutorial CUSEC 2006 <ul><li>Selling the company </li></ul><ul><li>Conditions </li></ul><ul><li>Justify your price </li></ul><ul><li>Personal preferences </li></ul>
  22. 22. Software Startup Tutorial CUSEC 2006 <ul><li>Conclusion </li></ul><ul><li>Monitoring your success/failure </li></ul><ul><li>There is no recipe for success </li></ul><ul><li>Good luck ! </li></ul><ul><li>“ The TV business is a long plastic hallway, a shallow money trench where pimps and thieves run free, and good men die like dogs... There’s also a negative side.” Howard Thompson </li></ul>
  23. 23. Software Startup Tutorial CUSEC 2006 <ul><li>Links </li></ul><ul><li>www.paulgraham.com/articles.html </li></ul><ul><li>www.paulgraham.com/start.html </li></ul><ul><li>www.ytria.com </li></ul><ul><li>www.CortisoLdoom.com </li></ul>
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