Earning Consumer Trust through Crowdsourced Storytelling

Earning Consumer Trust throughCrowdsourced Storytelling3 Case Studies How Brands Tap the Crowdfor Authentic ContentJune 20, 2012  Download this presentation http://slidesha.re/CrowdStories

• Online crowdsourcing platform• Quality video & graphics content• Partner with marketers + agencies• Creative community 160,000 members• Offices in U.S., Europe, South Americainfo@zooppa.com | @CrowdCreativity

We work with leading brands

Often via agencies

Poll #1Have you or your teamcontent for a marketing campaign? 1. Yes 2. No 3. Not sure

Great Brands Tell Stories

Great Brands Tell StoriesWe humans process information more efficiently throughstories.Facts are 20x more likely to be remembered if they are part of astory, according to psychologists.They entertain.They’re contagiousThey inspire action.

Branded Storytelling Continues to Evolve 2001 2012

The Rise of Visual Storytelling Online

Online Video is Powerful, but Challenging!

Crowdsourcing Can Help

Remarkable Crowdsourcing ResultsNew way of getting thingsdoneEnabled by connectivityand network effects ofdigital age and

Case StudiesCase Studies – Crowdsourcing Stories

Case StudiesWhat Does IntelMean to You?

Case Studies• Creative content the shows what the Intel brand means to fans• 60-second personal, original videos or animations• Campaign launched on Intel Facebook Pages across the globe• Utilized Zooppa’s Facebook integration to execute

Case StudiesSiemensChanging Your Cityfor the Better

Case Studies• Demonstrate how advances in technology can change the world for the better• 2 – 5 minute mini-documentary videos• 118 submissions from 26 countries, 6 continents• Content currently featured on global corporate website; winner nominated for TED media award.

Case StudiesGot Milk?It’s Just Not BreakfastWithout Milk

Case Studies• Refresh the got milk? campaign to defend and encourage milk consumption at breakfast• 60-second short videos• Nearly 200 submissions; held exclusive webinar with campaign participants

Case StudiesHuman HighlightReel with the NCAA

Case Studies• Celebrate former NCAA student-athletes turned community leaders by spotlighting their stories• 60-second short stories telling life stories of subjects• 41 story profiles from 30 colleges and in 12 sports• Content featured on NCAA microsite; winner shown live at Men’s Lacrosse National Championship, 2011

Benefits of Crowdsourcing Stories• Authenticity content• Many stories to choose from• Creates an interactive dialogue• Cost-efficient• Targets new generation of consumers• Enhances traditional marketing

Poll #2What aspect of crowdsourcing do youfind most attractive? 1. Authenticity 2. Consumer engagement 3. Insights 4. Novelty 5. Cost-effective

Best Practices5 Steps to Crowdsourcing Success• Goals• Use & Placement• The Ask/Project• Incentives• Promotion & Duration

Best PracticesGoals• Define early, well before launch• Choose relevant marketing objectives• What’s the big message?

Best PracticesUse & Placement• Bring clarity to the brief• Design brief carefully• Consider integration points

Best PracticesIncentives• Cash is King!• Career-enhancing• Fun!• Ask WHY?!

Best PracticesThe Ask• Limit tech requirements• Be aspirational• Focus on a singular theme• Invite judges, raise profile

Best PracticesDuration & Promotion• 8 – 12 weeks• Short = more motivation• Provide support, feedback• Create plan for urgency

Receive a Free Consultation from ZooppaCrowdsourcing can be a power practice for today’s WOMmarketers. Learn how the practice can enhance your videomarketing like it has for other top brand marketers and agencies.Our creative team will:• Be available for a 10-minute, no-commitment brainstorming session• Provide up to 3 free crowdsourcing ideas for your brand Visit http://info.zooppa.com/WOMMA

Download the Full Siemens Case StudyLearn more about Siemens‘“Changing Your City for the Better” Download at http://info.zooppa.com/siemens-study

Zooppa bio info@zooppa.com http://info.zooppa.com +1 (206) 623-1587  Download this presentation http://slidesha.re/CrowdStories

http://info.zooppa.com	73
http://pinterest.com	2
https://si0.twimg.com	1

Earning Consumer Trust through Crowdsourced Storytelling

by Zooppa on Jun 20, 2012

Accessibility

Categories

Upload Details

Usage Rights

3 Embeds 76

Statistics

Earning Consumer Trust through Crowdsourced Storytelling Presentation Transcript