Can you crowdsource yourbrand’s story?
Super Bowl• Super bowl image     Great Brands Tell Great Stories
What role can the crowd play creating content for a campaign or brand?
Case Study: Siemens“Changing Your City for the Better”
Why crowdsourcing mayremain an opportunity forbrands:• Need for online content  (particularly video) still  booming• Engag...
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Can You Crowdsource Your Brand's Story?

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Can You Crowdsource Your Brand's Story?

  1. 1. Can you crowdsource yourbrand’s story?
  2. 2. Super Bowl• Super bowl image Great Brands Tell Great Stories
  3. 3. What role can the crowd play creating content for a campaign or brand?
  4. 4. Case Study: Siemens“Changing Your City for the Better”
  5. 5. Why crowdsourcing mayremain an opportunity forbrands:• Need for online content (particularly video) still booming• Engagement still key to getting exposure online, strengthening loyalty, forging new bonds• Designing a collaborative experience around video creation may be more effective in growing audiences across the social web

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