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  • 1. I am going to look at different film posters for films that are classed as different film genres to give me an idea of what my film poster could look like. I am going to look at the similarities and the differences of the film posters and hopefully use and challenge these forms and conventions when I create the film poster for my ancillary task.
  • 2. To the right is the 2013 film, Identity Thief film poster. As you can see, there is a large close up image of the main actor in the film on the left, Jason Bateman and one of the main actress, Melissa McCarthy on the right. Having these two images show the audience who the main actor/actress is within the film and this then relates back to the target audience and genre because Jason Bateman and Melissa McCarthy are typically associated with films of the comedy genre. The title of the film splits the two images up and stands out using a bold font in white and yellow, this is done simply to inform people of the name of the film. The masthead of the poster says ‘FROM THE DIRECTOR OF HORRIBLE BOSSES AND THE PRODUCER OF TED’ which stands out again, keeping with the colour scheme in white and yellow, matching the colours of the title of the film. The 2011 film, Horrible Bosses and the 2012 film, Ted are both comedy films which backs up the idea of what genre this film is and what the audience can expect having scene a film directed and produced by this director and producer already. At the bottom of the film poster, it reads ‘SHE’S HAVING THE TIME OF HIS LIFE’ which is the tagline of the film hinting again at what the film is actually about. It links to both the title of the film and the context of the film. The play on words is humorous again touching on the comedy genre of the film.
  • 3. The image above shows the bottom of the Identity Thief film poster, the fine print includes all of the information about the making of the film. It includes the production name, the actors and actresses names, who the music is by, who the music supervisor is, who the costume designer is, who the film was edited by, who the production designer is, who the director of photography is, who the executive producers are, who the film is produced by, who the film is written by, who dealt with the screenplay and who directed the film. This gives credit to those that helped create the film and get it to the point it’s at now, hitting cinema screens. As well as this, it tells people watching the film who is involved in the film which could impact their decision to watch the film. If they have watched a film directed by the director of Identity Thief and really enjoyed it then they may be persuaded to watch Identity Thief as it is directed by the same director, this is the same case with the producer and even more so, the main actors and actresses in films. It says ‘FEBRUARY 8’ in yellow writing which stands out below the white fine print. This informs people of the release date of the film and when they can expect to be able to watch it. Below the date, is the Identity Thief film website, identitythiefmovie.com where you can watch the official trailer, images, the story and it also informs you that the film is out on DVD and Blu-Ray now, therefore the website is used as a promotional page. At the very bottom of the poster, there is the logo of Universal Pictures as they are the distributor of the film. There are then other logos such as the Dolby Digital logo and the restricted logo which states the age classification of the film. This informs people wanting to watch the film of the age they should be in order to watch it in a cinema, the age also hints at what the content of the film will be because if the age is quite high then sexual content and strong language are more likely to be involved.
  • 4. To the right is the 2004 film, The Notebook film poster. There is a large image which is used as a background for the poster, there is the main actor, Ryan Gosling and the main actress Rachel McAdams. Having this image as the focal point of the film poster shows the audience who the main actor/actress is in the film. The pose that the two characters are in, the female holding the male’s face in a passionate embrace in the rain, further links to the genre of the film. The passion between the characters suggests to the audience that the film is a romance without reading anything on the poster or finding out what the film is about. The masthead of the poster says ‘behind every great love is a great story’ which further hints at what the film is about and in this case, it suggests the film is about a great love story involving the two characters pictured on the poster. This gives the audience an idea of the genre of the film and the narrative of the film, allowing them to decide whether or not it would be a film that interests them and one that they would want to watch. Just below the middle of the poster, three quarters of the way down, there are seven names in a black font with a white outline, making the names stand out. It doesn’t clearly state who these people are, however Ryan Gosling is the main actor and Rachel McAdams is the main actress in the film, therefore suggesting the other names are the names of other main actors and actresses in the film. There is then the title of the film which is in a much larger and bolder font, showing the audience the name of the film they are looking at.
  • 5. The image above shows the bottom of The Notebook’s film poster. It says ‘from the best selling novel’ in a larger font with ‘by Nicholas Sparks’ underneath. Having the ‘best selling novel’ on the poster encourages people to go and see the film because it shows the story has already been a success in the form of a book. Below this, the fine print includes all of the information about the making of the film. It includes the production name, the actors and actresses names, who the music is by, who the music supervisor is, who the costume designer is, who the film was edited by, who the production designer is, who the director of photography is, who the executive producers are, who the film is produced by, who the film is written by, who dealt with the screenplay and who directed the film. As well as this, it tells people watching the film who is involved in the film which could impact their decision to watch the film. If they have watched a film directed by the director of The Notebook and really enjoyed it then they may be persuaded to watch The Notebook as it is directed by the same director, this is the same case with the producer and even more so, the main actors and actresses in films. At the very bottom of the poster, there are a number of very small logos, including the logo of New Line Cinema as they are the distributor of the film. It has a ‘PG-13’ certification on the bottom because it has ‘some sexuality’ in the film, suggesting the audience that the film is aimed at due to the context. It says ‘THIS SUMMER’ in blue writing which stands out below the black fine print. This informs people when the film is set to be released and when they can expect to watch it. There is The Notebook website, mentioned in the fine print where you can watch the official trailer, images, the story and it also informs you that the film is out on DVD and Blu-Ray now, therefore the website is used as a promotional page.
  • 6. To the right is the 2010 film, Black Swan film poster. As you can see, there is a large close up image of the main actress in the film, Natalie Portman although she is quite unrecognisable with the swan make up on. She has a pale face with red eyes and red lips which suggests some form of evil being in the film, relating back to the title ‘Black Swan’. In line with Natalie Portman’s chin on the left it says ‘Opening Night Selection Venice 2010 International Film Festival and on the right ‘Official Selection Toronto 2010 International Film Festival which suggests the film has already had quite a lot of response from the public and especially at film festivals. This may encourage people to watch the film because they can see the film is already doing well and enjoyed by people. Below this it then says ‘Academy Award Nominee’ in a smaller font above Natalie Portman’s name in a larger font. Academy Award Nominee is included to show people that Natalie Portman has already been nominated for an award for her performance, encouraging them to think the film is worth watching if it has already been involved in certain awards. There is then two other names next to Natalie Portman’s, Vincent Cassel and Mila Kunis, both are a main actor and actress in the film. This gives the audience an idea of who is going to be in the film and if their favourite actor/actress is a main role in the film then they could be encouraged to watch it. Under the names it says ‘Black Swan’ in a larger, bolder black font which makes it stand out and capture the audience’s attention, showing them what the name of the film actually is.
  • 7. The image above shows the bottom of the Black Swan film poster. It says ‘A film by Darren Aronofsky the director of The Wrestler and Requiem For A Dream’. This informs the audience about who directed the film and of other films that the director has directed, this is done because if people have seen one of the films the director has directed and enjoyed it, then they may be encouraged to watch Black Swan because the same director has directed it. Below this, the fine print includes all of the information about the making of the film. It includes the production name, the actors and actresses names, who the music is by, who the music supervisor is, who the costume designer is, who the film was edited by, who the production designer is, who the director of photography is, who the executive producers are, who the film is produced by, who the film is written by, who dealt with the screenplay and who directed the film. As well as this, it tells people watching the film who is involved in the film which could impact their decision to watch the film. Underneath the fine print, there are a number of different logos of institutions that have been involved in the film for example Dolby Digital and Fox Searchlight Pictures, the company that distributed the film. There is also a restricted logo on the bottom of the poster, this shows that the content isn’t suitable for younger viewers. It says ‘THIS FALL’ below the fine print which informs the audience when they can expect to watch the film because it is going to be released in the fall. There is then the Black Swan website underneath this where you can the official trailer, stories, images, the story and it also informs you that the film is out on DVD and Blu-Ray now, therefore the website is used as a promotional page.
  • 8. To the right is the 2004 film, Saw film poster. This film poster is very clinical and supports the horror genre of the film well, the top of the poster’s background looks like white tiles which begins to fade out into a plain white background. The pain background is simplistic and makes everything else on the poster stand out even more, the clinical tiled background suggests this may be a part of the film, the tiled background may be a room that is part of the main scene of the film and is an important part of the film. There is a pale hand at the top of the page which has darker red patches on it, suggesting blood and again linking to the horror genre of the film. The hand on the white tiles which connotes a dystopian atmosphere and hints at what might happen in the film, this may be a still picture from a scene in the film. Below the hand and just below the half way point of the poster is the title of the film ‘Saw’, the title is written in a bold black font which has a red outline, there is also a couple of marked lines around the title of the film which is also black with a red outline. The bold black font makes the title stand out from afar and from the white tiled background of the poster, the red outline again suggests blood and the almost highlighted, glowing red line around the A and the W looks as though the blood has smudged slightly.
  • 9. The image above shows the bottom of the Saw film poster. The bottom of the poster is again very simplistic, a white background with black font. There are no taglines which almost keeps the film a mystery and doesn’t give anything away, encouraging people to watch the trailer to find out more about the film and find out what it’s actually about. The fine print includes all of the information about the making of the film. It includes the production name, the actors and actresses names, who the music is by, who the music supervisor is, who the costume designer is, who the film was edited by, who the production designer is, who the director of photography is, who the executive producers are, who the film is produced by, who the film is written by, who dealt with the screenplay and who directed the film. Underneath the fine print is the Saw movie website which takes you to photos, videos, articles and information about the actors/actresses in the films, there is also the Deaplaneta website which is a Spanish website that deals with home entertainment such as DVD and Blu-Ray. Below the website links, there are a number of logos of institutions that have been a part of the film and are closely linked to it, for example the distributor’s logo, Lionsgate and the studio’s logo, Twisted Pictures. These logos give credit to those involved with the film and also advertise them, having their logos on a film poster.
  • 10. I am now going to look at the similarities between the film posters to make myself aware of the forms and conventions of film posters, giving me an idea of what I could include on my poster for my ancillary task. Below are the similarities that I noticed: • • • • • • All of the posters had an image on their posters All of the posters had the film’s website link at the bottom of the poster None of the posters had the title of the film at the top of the poster They all had the fine print at the bottom of the page They all had logo’s of the institutions that were involved with the film The images used on the Identity Thief, The Notebook and the Black Swan’s film posters were close up images
  • 11. I am now going to look at the differences between the film posters to make myself aware of how film posters are different and this could give me some ideas of what to include on my poster that a few have or haven’t put on theirs. Below are the differences I noticed: • • • • • • The Saw film poster was the only one that didn’t have a release date or season on the poster The Saw film didn’t have a picture of the main actor/actress of the film as the image on the poster The Notebook and Identity Thief had taglines on the poster but the other two didn’t The Black Swan film poster had evidence of awards on the poster (including Academy Award Nominee Natalie Portman) The Saw poster didn’t have the film classification on it The Notebook gave credit to the story already being successful in the form of a book
  • 12. After looking at the similarities and differences of the film posters, I have made myself aware of the forms and conventions of film posters. This has allowed me to get an idea of what sort of things I could include on my film poster and what forms and conventions of film posters I could challenge in order to make mine stand out. I have decided to keep the film’s website at the bottom of the poster along with the fine print, this is what I found almost all of the film posters did and therefore I want to use this form and convention of film posters because I think that if I were to challenge it and put the fine print at the top of the poster, it would detract from the rest of the poster, drawing the audience’s eye to the fine print rather than the image and the title of the film. I am also going to have the logos of the institutions involved, for example the distributor at the bottom of the poster. The image I am going to use is going to be a mid-close up shot of the victim in the film, I found that most of the film posters had a close up shot on their film poster, so I am going to still keep the shot in a close up shot, however include more of the character, changing it to a mid-close up shot. I am going to have the release date of the film at the top of the page, this is to challenge the forms and conventions of film posters because they tend to be at the bottom of the film posters. I am also going to include a tagline on my poster, to add anticipation and hint at the content of the film, it will hopefully be a tagline that my target audience remember and therefore become almost attached to the film. I am going to have the classification of the film on the poster to show people who the audience is and whether or not they are old enough to watch the film, this links to media effects debates and moral panic because I will need to be sure to have the classification on the poster and the CORRECT classification to avoid this.
  • 13. The film posters on the previous page are more examples of horror film posters, I have chosen to add these in to look more at horror film posters, the genre my film trailer is going to be. I found that a lot of horror film posters tend not to have the ‘villain’ on the film poster, instead something that links to the film, for example for The Cabin in the Woods poster, there is a picture of the cabin and for The Human Centipede, there is a blurred image of the human centipede behind some sort of glass or door. Therefore, I am going to use this and not have the villain clearly pictured on my film poster, instead I am going to try and put them on the film poster but so that you don’t release it is there until it is pointed out to you, this is a clever way of gripping the audience and adding anticipation. An example of where this is done would be the Mama film poster shown in the bottom right hand corner. There is the image of a young girl holding onto a dark figure, at a glance it appears to something like a tree, piece of furniture or a wall, it isn’t until you look closely that you release it is actually the figure of the villain that the girl is clinging on to. I want to try and do something like this with my film poster because I believe it works well and makes people say ‘WOW’ when finally see what the figure is. Horror film posters tend to be either a dark background or a very light background (white), they don’t tend to be in the middle or have bright colourful colours on them, this is going to be a form and convention I am going to use, keeping my film poster dark to support the horror genre of the film and keep the poster quite mysterious. The setting for our film trailer is going to be mostly night time, therefore we will be shooting more in the dark and why I would choose to have a dark background for my film poster.