Film Magazines
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    Film Magazines Film Magazines Presentation Transcript

    • Today I am going to look at three different film magazines. I am doing this so that I have a better idea of the forms and conventions of film magazines and how I can use and challenge them. After deconstructing the film magazines, I will look at the similarities and differences, this will give me an idea of what I could include on my film magazine.
    • The title of the magazine has been altered to match the featured film on the cover. The film that features on the front cover of this issue is clearly, ‘Hellboy 2’ and the title of the magazine is bold, red and appears to be on fire to match the nature of the film on the front cover. The red fiery title contrasts with the black background and it stands out well. This is the sweet spot of the magazine. It is one of the main focal points of the magazine, along with the main image and the title because it draws the readers eye to it. On this magazine, it states what is inside the magazine, e.g. ‘Five star review inside!’ and mentions other films that feature in this magazine, for example, The Hobbit. Here, in a much smaller font, but still in red, keeping with the colour scheme of this magazine, it says ‘March 2008’, this date of this issue and below it also says ‘£3.80’, the price of this magazine. This is important because it tells the audience how much the magazine is so that they can decide whether or not to purchase it. Here, underneath the title of the magazine and again, in a much smaller font is the magazine’s website. This part of the magazine works to attract the audience’s attention and is specifically targeted at the target audience. It says ‘40 MOVIES THAT WILL GET YOU SEX’, therefore suggesting this issue is aimed at an older audience due to the content of the magazine. It can even be used to warn those that are of a younger age.
    • This is the main, central image on the magazine’s front cover. The image is of the main actor/character in the movie Hellboy 2 which this magazine has featured in this issue. The image is a close up shot of the character, so it clearly shows who the character is. The actor looking directly at the camera, especially with the fire behind, is very powerful and engages the audience immediately. In a bold font that has a gold coloured shading to the background of the box it is in, reads ‘FIRST LOOK!’, this connotes exclusivity of the magazine and encourages people to purchase it simply because it’s a FIRST LOOK. The barcode is positioned in the bottom left hand corner so that it doesn’t detract from the main focal points of the magazine. Here, again in a golden font it reads ‘YOU AND WHOSE GOLDEN ARMY?’, this is a play on words. The saying ‘you and whose army?’ and the film that is featured on this magazines front cover, Hellboy 2: The Golden Army. This adds an element of humour to the magazine and is used to capture the audience’s attention, especially those that are fans of the film. In a bold, white, larger font is the title of the film that features in this issue, it is bold to stand out against the rest of the magazine to show the audience exactly what film is featured if they aren’t familiar with the actor that is the main, central image. At the bottom of the magazine is says ‘GUILLERMO DEL TORO GOES EPIC’. This person is the director of Hellboy 2, therefore suggesting that the film itself is ‘epic’ and creating excitement.
    • At the very top of the magazine it says ‘FROM BATMAN TO START WARS: THE 50 MUST-SEE MOVIES FOR SUMMER!”, in a bold white font, this captures the audience’s attention because it states that it includes a list of 50 must-see movies for summer, making them want to read to find out what these movies are. Here it says ‘EVERY NEW DVD AND FILM REVIEWED’ in a bright red circle that stands out against the green background. The word ‘new’ in this sentence convinces the audience that the magazine is modern, up to date and one of the most exclusive because they have reviews on EVERY NEW film and DVD. This is the sweet spot of the magazine which again tells about what is included in the magazine and what features the audience can expect to see. At the top of the page, in a much larger, bolder font is the magazine’s title, Total Film. The large, bold font makes it one of the main focal points of the magazine, informing the audience what magazine it actually is. Underneath the title of the magazine, in a smaller but still bold font, it says ‘The Ultimate Movie Magazine’, the use of the word ultimate suggests this is the best movie magazine and you should purchase this one rather than any other movie magazine. This is the part of the magazine that states who the actor on the magazine front cover is. In large, bold, white capitals it reads the name of the actors, informing the reader who the actor is.
    • Just below the middle of the magazine, it reads ‘Charlie And The Chocolate Factory’ which informs the reader what the feature of this issue is and links to the image on the front cover of the magazine. The large image is used as the background of this issue. The large close up image of Johnny Depp as Willy Wonka again, visually, informs the audience what this magazine’s feature is and what they can expect within the contents of the magazine. The image works well with the actor looking directly at the camera, engaging the audience. In bold, capitals, in a darker, grey coloured font, the magazine chooses to use the word ultimate again, showing the magazine is the best movie magazine and everything you would need and want from a movie magazine. The magazine has chosen to put the barcode down the right hand side of the front cover. This is quite a different place for a barcode to be placed as they tend to be in the bottom corners on a front cover. However, because the barcode is along the side of the magazine, it still doesn’t detract from the main focal points. At the very bottom of the front cover, what was mentioned at the top of the front cover, is reiterated. In a bold white font, it begins to list the films that can be found in the contents of the magazine, followed by ‘And many more!’ adding anticipation. There are purple coloured starts between the names of the films that are listed, this gives off the impression they are famous, successful, popular films and again implies exclusivity.
    • At the very top of the front cover of the magazine, in quite a large, grey font it says ‘2007 MUST-SEE MOVIE PREVIEW’, being in capitals and the use ‘must see’ creates anticipation and a sense of it being exclusive. It creates a sense of the magazine being up to date and modern, being better than others. In a very small font, it reads ‘The Movie Magazine’ which informs readers of the purpose of the magazine, the contents of the magazine and the type of magazine this magazine actually is. It’s in a smaller font because it’s not the title of the magazine and doesn’t want to be mistaken for it, it’s simply to make the purpose of the magazine clearer to the reader. In a bolder, larger, blue font is the title of the magazine at the top of the page. This stands out against everything else on the front cover and captures the reader’s attention, informing them of the name of the magazine. The image used on the front cover is a close up of the main actor in the film that this issue features, Spider-man 3. The actor is again looking directly at the camera, engaging the reader and giving a sense of the reader being more involved in the magazine. This works well with the, light grey, dark white coloured background of the magazine because it makes everything else on the front cover stand out and nothing clashes with it.
    • Here is the sweet spot of the magazine. It states what the content of the magazine is and suggests to the reader what they can expect to see in the magazine, for example the years greatest performances with Leonardo Dicaprio and Kate Winslet. This is the part of the magazine that states the name of the film that the issue features. It is in a bold, larger, white font that stands out. The use of the secrets of makes the reader want to read the magazine even more, especially if they are a fan of the film. It adds suspense and anticipation, making the reader want to find out what the secrets are. This part of the cover suggests the director (Tobey Maguire and the write (Sam Raimi are included in the issue and reveal some of the secrets that the issue promises. This is almost a second sweet spot on the front cover of this magazine. It includes more information and detail about what the reader can expect to see in the magazine, allowing the reader to decide whether or not they want to purchase the magazine and find out more. Here it says ‘10 BEST MOVIES OF THE YEAR!’ and for those that are big movie fans, this may intrigue them and encourage them to read the magazine to find out which movies have made it into the top 10 best movies of the year. This magazines barcode is placed in the bottom right hand corner. It is here so that it doesn’t detract from the main focal points and stays ‘out of the way’ of the rest of the front cover.
    • I am now going to look at the similarities between the three film magazines to make myself aware of the forms and conventions of film magazines, giving me an idea of what I could include on my film magazine front cover for my ancillary task. Below are the similarities I have noticed: • All of the magazines have used used a large central image of the main character that is in the film that is the feature of the magazine. This image is a close up image. • All three of the magazines have the title of the magazine at the top of the page. • They all have a sweet spot, on two of the magazines (Total Film and Premiere) there is text on both sides of the page. • They all have a clear colour scheme, none of the colours on the front covers clash. • The actor that is the central image is looking directly at the camera in all three magazines. • They all have the title of the featured film on them, near the bottom of the page.
    • I am now going to look at the differences between the three film magazines. This could give me an idea of what to include on my magazine that some have and others haven’t. Below are the differences I noticed: • Only the Empire magazine has the price and issue date on it. • All of the magazines have their barcodes in different places, however they are generally kept to the side, out of the way, either in the bottom corners or right along the side. • Only the Empire magazine has the magazine’s website on it. • Both the Premiere magazine and the Total Film magazine state they are film magazines, however Empire magazine doesn’t. • Empire magazine and Premiere magazine mention the director and or writer of the featured film and Total Film doesn’t.
    • After deconstructing the magazines and looking at the similarities and differences between them, I have been able to make some decisions about my film magazine. It has also allowed me to decide which forms and conventions of film magazines I want to use and challenge. I have decided that I am going to challenge the forms and conventions of film magazines by having more than one person/character on my front cover. I am going to have the main actress as the focal image and in a medium shot or a close up shot and have the two villains as figures in the distance, to play on the horror genre of the film.As well as this, I have decided to use the forms and conventions by keeping the title of my magazine at the top of the page like the other film magazines have. This is because here I think it is most eye catching and allows space for other text that doesn’t detract from the main image. I have also decided to have the issue date and price of my magazine on the front cover, this is to inform readers of the price of the magazine and what issue it is, only Empire magazine did this, so I am both using and challenging the forms and conventions of film magazines. The magazine’s website will also be used below the title of the magazine. I am also going to have the title of my film near the bottom of the page, this is using the forms and conventions because all of the film magazines I have looked at have also done this. It’s so that there isn’t too much text at the top of the magazine. I will also have a sweet spot on my magazine, informing the reader about the content of the magazine and what sort of features they can expect to see in the magazine. My magazine’s barcode will be in the bottom left hand corner, this is so that it doesn’t detract from the rest of the magazine and the main focal points of it, for example, the image, the title of the film and the title of the magazine. I will also have the name of the director and main actress in my film on my film magazine cover, this is to inform the reader of the people involved in the film, which could be their favourite actress, encouraging them to purchase the magazine that has a feature on their new film.