Analyzing your Survey Results Quick Start Guide
This guide is part of the Survey Coach Quick Start Guide series.
For more guides, please visit www.zoomerang.com/qs or click the Zoomerang Support Resources
Support/Help link on any Zoomerang page.
Learn More Links
Zoomerang provides many ways to analyze the results of your
survey. In this document we will look at:
Click on any of the Learn More links next to
• some of the features within Zoomerang to
Viewing your overall results
bring up help articles directly related to that
• Creating a filter to segment your data
topic.
• Creating a cross tab report to compare your data
• Viewing individual responses
• Demo Videos
Using your results outside Zoomerang
Viewing Your Overall Results We have several short demo videos that
show you how to create, deploy, and analyze
the results of your survey. Visit
To view your survey results, click on the name of your survey in the
www.zoomerang.com/demos for a complete
Recent Survey Results section. Then click on the Analyze
list.
Results tab.
Online Support Center
Click the Support/Help link on the top of any
Zoomerang page to be taken to our Online
Support Center. Once there you can:
Your overall results are now displayed. For closed-ended questions,
you will see the results displayed in a bar graph format:
• Search our extensive Knowledge Base
• Submit your question to our support team
• View your support question history
User Forums
Curious about how others are using
Zoomerang? Visit our User Forums at
forums.zoomerang.com to find out and ask
any questions you might have about using
Zoomerang.
For open-ended questions (those allowing a free-form response), a
Telephone Support
View Responses link is shown. Click the link to review each
individual response for that question.
Paid members have phone support available
to them. Just click the Support/Help link at
the top of any Zoomerang page once you are
logged in for a list of support phone numbers.
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Creating a Filter to Segment Your Results
If you are a paid Zoomerang member, you can create filters to help you learn more from your survey results.
Click the New Filter link to create a filter.
On the filter screen, you can create several different types of filters:
Response Date Range
You can use the option to view only survey responses received during a particular time range. This is useful if you
prepare a weekly or monthly report of recent survey results.
Email Address
You can use this option to view only survey responses that were received from respondents with a certain email domain.
For example, you might want view only responses received from employees of your company. Note that email information
is only available for a survey response if you sent the survey invitations through Zoomerang.
Deployments
If you sent multiple series of email invitations through Zoomerang, you can filter by one or more particular deployments.
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Survey Questions
Analyzing Results Tips
A survey question filter allows you to view only responses where the survey
taker selected particular answers. For example, in the question below we asked
Completes vs. Partials
the survey taker to select their favorite day of the week. We are creating a filter
that will only show us responses where the survey taker selected Friday.
A complete means that the
survey taker reached the Thank
You page in your survey (which
would include completing any
mandatory questions).
A partial means that the survey
taker completed at least the first
page of your survey but did not
reach the Thank You page.
You can choose to include
particular responses using the
pull-down menu on the left-hand
side of the screen:
Once you are done creating a filter, type a name for it and then click the Save
button.
Friday
Add multiple questions to
a filter The filtered results for your survey are then displayed. Note that even though
you now only see the responses included in the filter, all of your responses are
Filters are a powerful way to dig still available. You can change the filter view, or view all responses again using
into your survey results. You can the menu on the left-hand side of the screen:
add multiple questions to a filter –
for example, you might want to
filter by gender, education level,
and location to see how those
factors affect the overall results of
your survey.
Cross Tabs can be
exported to Excel too
If you create a cross tab report
Friday
and want to analyze it further
outside of Zoomerang, click the
Excel Export link while you are
viewing the cross tab report to
You can manage your filters by using the Manage Saved Filters link that
export the cross tab table to Excel.
appears on the left-hand navigation after a filter is created.
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Creating a Cross Tab Report
If you have a paid Zoomerang account, you can create cross tab reports to see how the answer to one question affects
the answer to other questions.
Click the New Cross Tab Report link to begin creating your report.
Next, select the questions that you want to compare. You can compare multiple questions against each other. In the
example below, we want to compare how the answer to the question about age affects product awareness. Put a
checkmark next to the question(s) that you want to appear in the rows and columns of the report.
Once you select the questions that you want to include, click the Apply button to view your report. Your report will then be
displayed. You can change the view back to the default using the pull-down on the left hand side of the screen.
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Viewing Individual Responses
If you want to view each individual response for your survey, click on the Individual Responses link.
You will now be able to view each response to your survey individually. To move between responses, click on the page
arrow buttons above the responses.
Click the Exclude This Response link to exclude a particular response from your overall results.
If you sent your survey invitations through Zoomerang, you can choose to view your respondents’ email addresses on this
screen by clicking the Show respondent email addresses checkbox in the Options section on the left.
Using Your Survey Results outside Zoomerang
Zoomerang has several ways to use results outside Zoomerang:
Excel Export
If you are a paid member, click the Excel Export link to create a file that can be opened in Microsoft Excel. The Excel
Export feature will export the results set currently being viewed, including all applied filters, preferences, and formatting. It
will not include any graphics on the page. Please note that open-ended questions (e.g., Comment, Date and Time, Name
and Address questions) will not be shown in the exported report.
To export your results set to Microsoft Excel:
1. Click on the Excel Export link on the right-hand side of the screen from the Analyze Results tab.
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2. Choose the Save or Save to Disk option.
3. Choose where you want to export the report on your computer and then click OK (some browsers may
automatically save files in a default location).
4. Once the file has been saved, double-click the file to open it in Microsoft Excel.
If you would like to include the results in a Microsoft Word, Microsoft PowerPoint, Adobe Acrobat/PDF, or another
document type, you can copy the data from the Excel spreadsheet and then paste it into the other document.
Raw Data Export
If you are a paid member, you can click on the Raw Data Export link to create a Comma Separated Value (CSV) file
which can be imported into Excel, SPSS, or another program or emailed to you. The raw data export includes all survey
data including open-ended responses. You can also choose to include email addresses of respondents if you sent the
invitations through Zoomerang.
Results can either be downloaded online or emailed to you.
To download the raw data results of your survey:
1. Click on the Raw Data Export option from the Analyze Results tab.
2. Select the Data Format for the results (Standard or Numeric).
3. Select the Target Application - Excel or Other (If you choose \"Excel\", the data will be saved in a tab-delimited
format. If you choose \"Other\", it will be saved in a comma-delimited format).
4. Select the Method of Delivery (Download or Email).
5. Choose the Responses you would like to include (Completes, Partials, or Screen Outs).
6. If you would like to see the Respondent Email Addresses, check the box next to Include respondent email
addresses.
7. Click the Export button. The screen will be updated to indicate that your request is being processed as shown
below.
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8. When the file is ready to be downloaded, the page will refresh. Once the message displayed above goes away,
scroll down to the Completed Exports section.
9. Click on the Download link next to the results set that you want to download.
10. Choose the Save (to disk) option.
11. Choose where you want to export the data to on your computer and then click Save (some browsers may
automatically save files in a default location).
12. Once the file has been saved, double-click the file to open it in Microsoft Excel.
If the file opens in NotePad or another text file format, follow the steps below to open the file in Excel format:
1. Save the document to the desktop.
2. Right click on the file and select Properties.
3. Click on Change.
4. Select Microsoft Excel.
5. Click Apply, and then OK.
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Note: There is a limit of 65536 rows in Excel spreadsheets. If that limit is reached in a particular download,
additional Excel spreadsheets will be created as needed and you will be able to download a ZIP file with all of the
generated spreadsheets.
A history of up to 10 exports (snapshots of survey data) will appear on this page and will be saved for 90 days.
After 90 days, results in the export history will be automatically deleted. Each export in the history will include a
time stamp. To download a file in the history, click the appropriate link.
Print Results
If you are paid member, you can print your survey results by clicking on the Print link.
1. Click on the Print link that is located at the top right hand side of the window from the Analyze Results tab.
2. A printer-friendly version of the results will be displayed. Click the Print button to display the printer dialog.
3. Adjust your printer settings as needed and then click the Print button to send the report to your printer.
Note: Only results from closed-end questions will be included in the printout. Open-ended questions that have
free-form text will not be included.
4. To print the responses to open-ended questions, navigate to the Analyze Results tab and then click the View
Responses link under the question with open-ended answers.
The open-ended answers will now be displayed.
To display all individual responses on the same page so they print within a single document, you can adjust the
number of responses that appear on each page from the Display pull-down.
5. Click the Print button at the top of the page.
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Note: It is currently not possible to print all open-ended responses from a survey together. You will need to view
the responses for each open-ended question and then choose the Print option as detailed above.
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