An Entrepeneur's Perspective on Distracted Driving
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An Entrepeneur's Perspective on Distracted Driving

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ZoomSafer CEO Matt Howard's "Distracted Driving and Managing Technology" workshop presentation to the highway safety officials attending the 2010 GHSA Annual Meeting

ZoomSafer CEO Matt Howard's "Distracted Driving and Managing Technology" workshop presentation to the highway safety officials attending the 2010 GHSA Annual Meeting

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An Entrepeneur's Perspective on Distracted Driving An Entrepeneur's Perspective on Distracted Driving Presentation Transcript

  • DISTRACTED DRIVINGAn Entrepreneur's Perspective
    1
    GHSA - SEPT 2010
  • FOUR KEY POINTS
    Use of mobile phones while driving is risky behavior
    2
    1
    A huge and growing problem, definitely worth solving
    2
    Consumers have all the fun – less motivated to change
    3
    Corporations have allthe risk – more motivated to change
    4
  • THE MOTIVE / MISSION / TEAM
    3
    In Sept 2008 Kyle was nearly killed because Matt Howard was reading a text while driving.
    To minimize distractions for himself and others, Matt teamed with Mike Riemer and Mike Costello to develop ZoomSafer.
  • THE PROBLEM
    800,000 people are currently using a mobile phone…
    4
  • THE PROBLEM
    800,000 people are currently using a mobile phone…
    while they drive 1
    1 – National Highway Transportation Safety Administration
    5
  • THE RESULT
    1,000,000 crashes, 500,000 injuries, and 5,000 deaths in 2008 1
    Cost = $40 BN 2
    1 – Smart Phone Penetration = 15% in 2008 . Projected >50% by mid 2012 (ABI, mMetrics, Nielsen)
    2 – $25k per crash, $150k per injury, $3.6m per fatality = $40BN (NHTSA, FMCA, Harvard)
    6
  • THE GOVERNMENT’S REACTION
    Distracted driving legislation enacted in…
    38 states 1
    1 – GHSA. Federal legislation pending (S. 1938)
    7
  • THE CONSUMER PAIN...AIN’T SO BAD
    8
    Behavioral change is best motivated by fear and greed.
    Penalties are relatively minor and easy to avoid.
    Positive incentives are non-existent.
  • THE CORPORATE PAIN…IS HUGE
    Driver distraction is the leading cause of on-the-job crashes 1 and 50% of employees admit to texting and emailing when behind the wheel 2
    increasing crashes, costs 3 and liability 4
    1 – NHTSA & FMCSA
    2 – Career Builder. November 2009 Survey
    3 – $25k per crash, $150k per injury, $3.6m per fatality
    3 – See H. Transport, Dyke Industries, Smith Barney, International Paper, Cooley Godward.
    9
  • THE PATENTED SOLUTION
    Software for corporate employers to ensure safe, legal and hands-free use of smart phones while driving.
    1
    3
    Web Services
    Layer
    Optional Hands-Free Services
    Listen to text and email
    Speech to text (author/reply)
    Administrative Portal
    Create Accounts
    Manage Policies
    Analyze Usage
    2
    Client App on Smart Phone
    Detects driving and applies policies
    Device
    Services
    Layer
    10
  • THE CORPORATE MARKET
    11
    1000 v/f at $5 p/m = 60k p/y = 50% of 1 crash/injury
    $200m market by 2014 = 10% of corporate phones
    Drivers
    15mcompany-owned vehicles
    60m personally-owned vehicles
    75mcrashes waiting to happen
    Smart Phones
    20mtoday 10m BlackBerry
    43m EOY11 25m BB + Android
    150% Growth (minus iPhone)
    Budget
    Engaged
    Investigating Action
    Aware of the Risks
    11
  • WHERE DO WE GO FROM HERE?
    12
    • Modifying human behavior is hard work
    • Laws and education are critical
    • Fear is primary catalyst for consumer change
    • Greed is primary catalyst for corporate change
    1 – 2010 NVTC Hot Ticket Winner, TIE 50 National Finalist, Lead 411 Hottest DC Start-Up
  • THANK YOU!
    Matt Howard, CEO
    matt@zoomsafer.com
    703-362-9490
    13