Distracted Driving: Understanding Your Corporate Risk and What to Do About It

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These slides were the basis for ZoomSafer's free June 15, 2010 webinar on distracted driving and corporate risk.

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Distracted Driving: Understanding Your Corporate Risk and What to Do About It

  1. 1. 1<br />DISTRACTED DRIVING: UNDERSTANDING YOUR CORPORATE RISK AND WHAT TO DO ABOUT IT<br />
  2. 2. DISTRACTED DRIVING WEBINAR AGENDA<br /><ul><li>1:00pm – Welcome & Framing – Matt Howard, CEO ZoomSafer
  3. 3. 1:10pm – Risk & Employer Liability – K. Verderame, CEO Pondera
  4. 4. 1:20pm – Technology Trends – C. Driscoll, CEO Driscoll Associates
  5. 5. 1:30pm – Solution Demo & Case Study – M. Costello, COO ZoomSafer
  6. 6. 1:45pm – Question & Answer – Audience
  7. 7. 2:00pm – Adjourn</li></ul>2<br />
  8. 8. FRAMING THE PROBLEM<br />Matt Howard, CEO of ZoomSafer<br />3<br />
  9. 9. The Problem<br />1 – Rapid Proliferation of smart (touch + eyes) devices<br />2 – NHTSA – 1m crashes, 500k injuries, 5k deaths<br />3 – $25k per crash, $150k per injury, $3.6m per fatality = $40BN<br />4 – Compliance Challenges (Pew Internet and Fresno State) <br />4<br />
  10. 10. RISK AND EMPLOYER LIABILITY<br />K. Verderame, CEO of Pondera and Former Chief Counsel for Fortune 500 Company<br />5<br />
  11. 11. 6<br />Companies are becoming aware of the rapidly increasing risks associated with distracted driving…<br />
  12. 12. 7<br />…leading many to enact paper policies to limit, or prohibit, employee use of cell phones while driving.<br />
  13. 13. 8<br />Paper polices are an important first step, but by themselves…<br />are an incomplete solution.<br />
  14. 14. 9<br />…to maximize protection against potential liability, companies must proactively enforce the policies they implement.<br />
  15. 15. 10<br /><ul><li>Not a theoretical risk
  16. 16. “Scope of work” is broadly defined
  17. 17. Plaintiffs can readily connect cell phone use to employers
  18. 18. Consider the following:
  19. 19. Case 1
  20. 20. Case 2
  21. 21. Case 3</li></li></ul><li>TECHNOLOGY TRENDS<br />Clem Driscoll, CEO of CJ Driscoll & Associates<br />11<br />
  22. 22. C.J. Driscoll & Associates<br />12<br />US MRM Addressable Market Estimates<br />
  23. 23. C.J. Driscoll & Associates<br />13<br />US MRM Market Today = 3.9m Units in Service<br /><ul><li>225,000+ companies using MRM systems and services
  24. 24. Projected growth from 3.9m EOY09 to 6.5m EOY12</li></li></ul><li>C.J. Driscoll & Associates<br />14<br />Local Fleet MRM Market<br /><ul><li>Despite weak economy in CY09 the M2M grew due to corporate desire to reduce risk and opex.
  25. 25. CY09 bright spot mid/large fleets invested in technology to reduce opex.
  26. 26. A number of major MRM suppliers report that 2010 is shaping up to be a strong year, with growth of 20% or more.
  27. 27. Market remains fragmented, though consolidation is picking up, with several private equity firms acquiring major suppliers in the U.S. and Europe.</li></li></ul><li>C.J. Driscoll & Associates<br />15<br />Local Fleet MRM Trends – Current<br /><ul><li>Executive dashboards for real time view of fleet status/activity
  28. 28. Increased use of satellite images via Google / other mapping services
  29. 29. Navigation and dispatch services via integration with Garmin PNDs
  30. 30. Lower prices to fleet operators for GPRS/GPS devices (<$350)
  31. 31. Pressure on monthly service fees due to competitive market
  32. 32. Strong appetite to monitor driver behavior to reduce risk and fleet opex</li></li></ul><li><ul><li>Monitoring & modifying employee driver behavior is a significant trend among fleet managers
  33. 33. Fuel consumption
  34. 34. Idle time
  35. 35. Rapid acceleration / deceleration
  36. 36. Monitoring & modifying employee use of mobile phones while driving is a logical extension of this trend
  37. 37. Minimize distractions
  38. 38. Comply with State and Federal laws / regulations
  39. 39. Reduce risk and employer liability</li></ul>16<br />Modifying Driver Behavior<br />
  40. 40. SOLUTION DEMO & CUSTOMER CASE STUDY<br />17<br />Mike Costello, COO ZoomSafer<br />
  41. 41. For corporate managers, FleetSafer is simple and inexpensive policy software that prevents employees from texting and emailing while driving and minimizes risk and liability.<br />18<br />Say good bye to crashes, liability and un-enforced policies.<br />
  42. 42. 19<br />Platform Components<br />ADMIN PORTAL<br />Web Services<br />Layer<br /><ul><li>Policy
  43. 43. Users
  44. 44. Reports
  45. 45. CLIENT APPLICATION</li></ul>Device<br />Services<br />Layer<br />
  46. 46. 20<br />Platform Triggers<br />TELEMATICS<br />STATUS<br />FLEETSAFER<br />WEB SERVICE<br />1<br />2<br />3<br />
  47. 47. Handset User Experience Video<br />FleetSafer<br />Client Software Video<br />ZoomSafer Confidential<br />
  48. 48. FleetSafer Admin Portal Demo<br />ZoomSafer Confidential<br />
  49. 49. CASE STUDY – B&G EQUIPMENT & SUPPLY<br /><ul><li>Heavy Equipment Rental and Construction Supply
  50. 50. Subsidiary of Brasfield & Gorrie Inc. a $2 Billion company
  51. 51. 150 Employees and 50 Vehicles
  52. 52. 50 Corporate issued Blackberrys
  53. 53. Concerned about risk associated with distracted driving
  54. 54. Implemented policy prohibiting texting and emailing
  55. 55. Purchased FleetSafer to proactively enforce policy
  56. 56. Successful deployment leads to great results
  57. 57. 4 hours per day / per vehicle driven in safe mode
  58. 58. 5 driver distractions (inbound text & email) averted per day</li></ul>23<br />
  59. 59. QUESTIONS & ANSWERS<br />24<br />
  60. 60. THANK YOU!<br />Matt Howard, CEO<br />matt@zoomsafer.com<br />703-362-9490<br />25<br />

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