Zone Lecture, October 14th 2010, How to Get to No1 in Google

Getting to No 1 in Google and making money with the internet

A must for any website....
Something genuinely useful or people enjoy coming too. (People will come back again, word will spread like a virus and people will link to you)
A large number of people must want what you offer.
Ownership is everything.

The Internet
Stuff worth looking at

Ways to make money from the internet
Clean vs Dirty

Clean
Advertising - Google ad sense, (automated) Example of Ad sense adverts
How much is a click worth ?
The rewards of Adsense)
Advertising subscriptions

Dirty
Sell a product or service online, You have to handle the product, Ship it, and deal with any problems
Drop Shipping
Works best with niche products that can be easily sent in the post.

Mining for money?
Deciding which business to go into is like choosing where to “mine” money from.
How much coal is here= Size of the market
How easy is it to get= Ease of extraction?
Choose the right Mine

Which sector?
Is it better to own a small fish in a growing pond than a large one in a drying one.
Go for a new growing market rather than a maturing one

Scalability
How easy would it be to make £1 million from 1 person?
Make 1p from 1 person ?
Automationto 10 million people......

Google results explained
SEO
SEM

Why Google ?
September 2010

Which Keywords to optimise for?
Very important to get right!
http://www.keywordeye.co.uk/
Google Ad-words tool

The Long Tail

Trying to get to No 1 = Frustration !

Competition

How does Google sort…..
212,000,000 Websites with an iPod theme in order from 1 to 205,000,000

On/ off page optimisation
On page 15- 30 %
Off page 70- 85%

On Page optimisation
“Title tag”,
“URL”.
“Meta description”

Other considerations
The keywords you want to rank for in the page body (headings and text)
Keywords: bolded, highlighted, underlined.
In file names and in alt tags.
(keyword density) Don’t over do it!

Off page optimisation
Links from other websites

What is a link ?
Anchor text
Click

Just how important are anchor text in links?

Where can you get links from?
Social media
Directories
Blogs
Your Website
Paid links
Product Reviews
Submitting Articles
Other Websites

Bad… and Good website links
Bad Links Good links (need Lots)
Link from sites with 1000s of links
Will the link be useful to your customers?
Link is Diluted
Your Site
Trusted sites
(.gov, .ac, bbc, wiki
Banned Google sites
High page rank (PR) websites
Sites in “bad neighbourhoods

Some other important factors Google looks at
The age of the website.
The Google sand box.
The Google 950 penalty.
The way the website grows over time.
What works today might not work tomorrow.
The Google supplemental index.
Duplicate content.
(there are over 200 in total!)

The top website(s) MUST be getting it exactly 100% correct
Copy their strategy!

White hat or Black hat ?

Measuring progress
Google Analytics

Social media
How big is social media?

Promote Your Business Social media
Listen,
Engage,
Participate
Direct to your website

Viral marketing
U tube clips

Publicity stunts

Some advice ....
Choose ONE business
An Idea is nothing without execution.
The first steps are the hardest/ momentum
Don't give up- but recognise when something isn't working -Drop it -Quickly

Getting Started/ growing
Be willing to fail, don't be scared of failing and moving on.
Listen to lots of peoples advice- and then make your own mind up- do not care what your neighbours think.
Treat it as a game.
You will have to sacrifice time and money.

Last word- Luck
The more you practice and the harder you sweat....... The luckier you get.
If you have a business in something you have a passion for and like doing, you will attract luck, important people in that field, and investment.

Dave Sprake
d.sprake@googlemail.com

Zone Lecture, October 14th 2010, How to Get to No1 in Google

by Zone Glyndwr University on Oct 15, 2010

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