Zone Lecture, October 14th 2010, How to Get to No1 in Google

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David Sprake's October 14th Zone Lecture, how to get to No 1 in Google.

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Zone Lecture, October 14th 2010, How to Get to No1 in Google

  1. 1. Getting to No 1 in Google and making money with the internet <br />
  2. 2. A must for any website....<br />Something genuinely useful or people enjoy coming too. (People will come back again, word will spread like a virus and people will link to you)<br />A large number of people must want what you offer.<br />Ownership is everything.<br />
  3. 3. The Internet<br />Stuff worth looking at<br />
  4. 4. Ways to make money from the internet <br />Clean vs Dirty <br />
  5. 5. Clean<br />Advertising - Google ad sense, (automated) Example of Ad sense adverts<br />How much is a click worth ? <br />The rewards of Adsense)<br />Advertising subscriptions<br />
  6. 6. Dirty<br />Sell a product or service online, You have to handle the product, Ship it, and deal with any problems<br />Drop Shipping<br />Works best with niche products that can be easily sent in the post. <br />
  7. 7. Mining for money? <br />Deciding which business to go into is like choosing where to “mine” money from.<br />How much coal is here= Size of the market<br /> How easy is it to get= Ease of extraction?<br />Choose the right Mine<br />
  8. 8. Which sector? <br />Is it better to own a small fish in a growing pond than a large one in a drying one.<br />Go for a new growing market rather than a maturing one<br />
  9. 9. Scalability <br />How easy would it be to make £1 million from 1 person?<br />Make 1p from 1 person ?<br />Automationto 10 million people......<br />
  10. 10. Google results explained<br />SEO<br />SEM <br />
  11. 11. Why Google ? <br />September 2010<br />
  12. 12. Which Keywords to optimise for?<br />Very important to get right!<br />http://www.keywordeye.co.uk/<br />Google Ad-words tool<br />
  13. 13. The Long Tail <br />
  14. 14. Trying to get to No 1 = Frustration !<br />
  15. 15. Competition <br />
  16. 16. How does Google sort…..<br />212,000,000 Websites with an iPod theme in order from 1 to 205,000,000<br />
  17. 17. On/ off page optimisation <br />On page 15- 30 %<br />Off page 70- 85%<br />
  18. 18. On Page optimisation <br />“Title tag”, <br />“URL”.<br />“Meta description”<br />
  19. 19. Other considerations<br />The keywords you want to rank for in the page body (headings and text)<br />Keywords: bolded, highlighted, underlined. <br />In file names and in alt tags.<br />(keyword density) Don’t over do it!<br />
  20. 20. Off page optimisation<br />Links from other websites<br />
  21. 21. What is a link ?<br />Anchor text<br />Click<br />
  22. 22. Just how important are anchor text in links?<br />
  23. 23. Where can you get links from?<br />Social media<br />Directories<br />Blogs<br />Your Website<br />Paid links<br />Product Reviews<br />Submitting Articles<br />Other Websites<br />
  24. 24. Bad… and Good website links<br />Bad Links Good links (need Lots)<br />Link from sites with 1000s of links <br />Will the link be useful to your customers?<br />Link is Diluted<br />Your Site<br />Trusted sites <br />(.gov, .ac, bbc, wiki<br />Banned Google sites<br />High page rank (PR) websites<br />Sites in “bad neighbourhoods<br />
  25. 25. Some other important factors Google looks at<br />The age of the website.<br />The Google sand box.<br />The Google 950 penalty.<br />The way the website grows over time.<br />What works today might not work tomorrow.<br />The Google supplemental index.<br />Duplicate content.<br />(there are over 200 in total!)<br />
  26. 26. The top website(s) MUST be getting it exactly 100% correct <br />Copy their strategy!<br />
  27. 27. White hat or Black hat ?<br />
  28. 28. Measuring progress<br />Google Analytics<br />
  29. 29. Social media <br />How big is social media? <br />
  30. 30. Promote Your Business Social media<br />Listen, <br />Engage, <br />Participate<br />Direct to your website<br />
  31. 31. Viral marketing<br />U tube clips<br />
  32. 32. Publicity stunts <br />
  33. 33. Some advice .... <br /><ul><li>Choose ONE business
  34. 34. An Idea is nothing without execution.
  35. 35. The first steps are the hardest/ momentum
  36. 36. Don't give up- but recognise when something isn't working -Drop it -Quickly</li></li></ul><li>Getting Started/ growing<br /><ul><li>Be willing to fail, don't be scared of failing and moving on.
  37. 37. Listen to lots of peoples advice- and then make your own mind up- do not care what your neighbours think.
  38. 38. Treat it as a game.
  39. 39. You will have to sacrifice time and money.</li></li></ul><li>Last word- Luck<br />The more you practice and the harder you sweat....... The luckier you get.<br />If you have a business in something you have a passion for and like doing, you will attract luck, important people in that field, and investment.<br />
  40. 40. Dave Sprake<br />d.sprake@googlemail.com<br />

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