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Zone Lecture, October 14th 2010, How to Get to No1 in Google
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Zone Lecture, October 14th 2010, How to Get to No1 in Google

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David Sprake's October 14th Zone Lecture, how to get to No 1 in Google.

David Sprake's October 14th Zone Lecture, how to get to No 1 in Google.

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Transcript

  • 1. Getting to No 1 in Google and making money with the internet
  • 2. A must for any website....
    Something genuinely useful or people enjoy coming too. (People will come back again, word will spread like a virus and people will link to you)
    A large number of people must want what you offer.
    Ownership is everything.
  • 3. The Internet
    Stuff worth looking at
  • 4. Ways to make money from the internet
    Clean vs Dirty
  • 5. Clean
    Advertising - Google ad sense, (automated) Example of Ad sense adverts
    How much is a click worth ?
    The rewards of Adsense)
    Advertising subscriptions
  • 6. Dirty
    Sell a product or service online, You have to handle the product, Ship it, and deal with any problems
    Drop Shipping
    Works best with niche products that can be easily sent in the post.
  • 7. Mining for money?
    Deciding which business to go into is like choosing where to “mine” money from.
    How much coal is here= Size of the market
    How easy is it to get= Ease of extraction?
    Choose the right Mine
  • 8. Which sector?
    Is it better to own a small fish in a growing pond than a large one in a drying one.
    Go for a new growing market rather than a maturing one
  • 9. Scalability
    How easy would it be to make £1 million from 1 person?
    Make 1p from 1 person ?
    Automationto 10 million people......
  • 10. Google results explained
    SEO
    SEM
  • 11. Why Google ?
    September 2010
  • 12. Which Keywords to optimise for?
    Very important to get right!
    http://www.keywordeye.co.uk/
    Google Ad-words tool
  • 13. The Long Tail
  • 14. Trying to get to No 1 = Frustration !
  • 15. Competition
  • 16. How does Google sort…..
    212,000,000 Websites with an iPod theme in order from 1 to 205,000,000
  • 17. On/ off page optimisation
    On page 15- 30 %
    Off page 70- 85%
  • 18. On Page optimisation
    “Title tag”,
    “URL”.
    “Meta description”
  • 19. Other considerations
    The keywords you want to rank for in the page body (headings and text)
    Keywords: bolded, highlighted, underlined.
    In file names and in alt tags.
    (keyword density) Don’t over do it!
  • 20. Off page optimisation
    Links from other websites
  • 21. What is a link ?
    Anchor text
    Click
  • 22. Just how important are anchor text in links?
  • 23. Where can you get links from?
    Social media
    Directories
    Blogs
    Your Website
    Paid links
    Product Reviews
    Submitting Articles
    Other Websites
  • 24. Bad… and Good website links
    Bad Links Good links (need Lots)
    Link from sites with 1000s of links
    Will the link be useful to your customers?
    Link is Diluted
    Your Site
    Trusted sites
    (.gov, .ac, bbc, wiki
    Banned Google sites
    High page rank (PR) websites
    Sites in “bad neighbourhoods
  • 25. Some other important factors Google looks at
    The age of the website.
    The Google sand box.
    The Google 950 penalty.
    The way the website grows over time.
    What works today might not work tomorrow.
    The Google supplemental index.
    Duplicate content.
    (there are over 200 in total!)
  • 26. The top website(s) MUST be getting it exactly 100% correct
    Copy their strategy!
  • 27. White hat or Black hat ?
  • 28. Measuring progress
    Google Analytics
  • 29. Social media
    How big is social media?
  • 30. Promote Your Business Social media
    Listen,
    Engage,
    Participate
    Direct to your website
  • 31. Viral marketing
    U tube clips
  • 32. Publicity stunts
  • 33. Some advice ....
    • Choose ONE business
    • 34. An Idea is nothing without execution.
    • 35. The first steps are the hardest/ momentum
    • 36. Don't give up- but recognise when something isn't working -Drop it -Quickly
  • Getting Started/ growing
    • Be willing to fail, don't be scared of failing and moving on.
    • 37. Listen to lots of peoples advice- and then make your own mind up- do not care what your neighbours think.
    • 38. Treat it as a game.
    • 39. You will have to sacrifice time and money.
  • Last word- Luck
    The more you practice and the harder you sweat....... The luckier you get.
    If you have a business in something you have a passion for and like doing, you will attract luck, important people in that field, and investment.
  • 40. Dave Sprake
    d.sprake@googlemail.com