Getting to No 1 in Google and making money with the internet
A must for any website.... Something genuinely useful or people enjoy coming too. (People will come back again, word will spread like a virus and people will link to you) A large number of people must want what you offer. Ownership is everything.
Ways to make money from the internet Clean vs Dirty
Clean Advertising - Google ad sense, (automated) Example of Ad sense adverts How much is a click worth ? The rewards of Adsense) Advertising subscriptions
Dirty Sell a product or service online, You have to handle the product, Ship it, and deal with any problems Drop Shipping Works best with niche products that can be easily sent in the post.
Mining for money? Deciding which business to go into is like choosing where to “mine” money from. How much coal is here= Size of the market How easy is it to get= Ease of extraction? Choose the right Mine
Which sector? Is it better to own a small fish in a growing pond than a large one in a drying one. Go for a new growing market rather than a maturing one
Scalability How easy would it be to make £1 million from 1 person? Make 1p from 1 person ? Automationto 10 million people......
How does Google sort….. 212,000,000 Websites with an iPod theme in order from 1 to 205,000,000
On/ off page optimisation On page 15- 30 % Off page 70- 85%
On Page optimisation “Title tag”, “URL”. “Meta description”
Other considerations The keywords you want to rank for in the page body (headings and text) Keywords: bolded, highlighted, underlined. In file names and in alt tags. (keyword density) Don’t over do it!
Off page optimisation Links from other websites
Where can you get links from? Social media Directories Blogs Your Website Paid links Product Reviews Submitting Articles Other Websites
Bad… and Good website links Bad Links Good links (need Lots) Link from sites with 1000s of links Will the link be useful to your customers? Link is Diluted Your Site Trusted sites (.gov, .ac, bbc, wiki Banned Google sites High page rank (PR) websites Sites in “bad neighbourhoods
Some other important factors Google looks at The age of the website. The Google sand box. The Google 950 penalty. The way the website grows over time. What works today might not work tomorrow. The Google supplemental index. Duplicate content. (there are over 200 in total!)
The top website(s) MUST be getting it exactly 100% correct Copy their strategy!
Last word- Luck The more you practice and the harder you sweat....... The luckier you get. If you have a business in something you have a passion for and like doing, you will attract luck, important people in that field, and investment.