Growing your Business Online

Growing Your Business Online © Matthew C. Draycott 2010, all images from: www.sxc.hu, unless otherwise credited

Marketing Strategy Leaflets Posters Adverts Merchandise Events Press Networking Brochures Online

In a recent survey 91% of people stated that web content is the #1 aid to a buying decision

Over 20,000 searchers per minute

38 Million Net users 30 Million Every Day 31 Million Regularly Purchase Online

98% of people with an income over £40,00 use the internet daily

Internet Marketing Web Site Social Networking Blogging SEO

I want to buy a product...

I want to know how you can help me...

I want your name and number ASAP...

Draw a basic site layout

Sketch out a few pages and plan the design

Test your ideas on some users

Research web designers and their work Your websites first impression is crucial Keep your homepage clean and obvious Make information easy to find Be consistent in style and design Make actions obvious... Test widely don’t keep a bad design!

Use some reliable technology

Make sure it meets standards for accessibility...

...and that you can customise it

Most importantly, keep it simple

...and add some metrics

...oh and make sure it works on a few of these

...and one of these!

Google Score = (KW Usage Score * 0.3) + (Domain Strength * 0.25) + (Inbound Link Score * 0.25) + (User Data * 0.1) + (Content Quality Score * 0.1) + (Manual Boosts) - (Automated & Manual Penalties)

Good SEO doesn’t mean you need to put loads of stuff on your site...

You just need a few key ingredients

On Page Optimisation... Title Tag URL Meta description

...Other considerations Keywords you want to rank for in the page body Keywords bold, italic and underlined Don’t overdo it!

Also make sure that the pages on your site use key words to identify them

Off Page Optimisation... Link Popularity: number of links + name used in link is key

Where can I get links from?

Don’t try and rush this, a key SEO metric is the age of the website . Be wary when people offer you quick fixes, good SEO doesn’t happen fast

-950 Google's 950 Penalty for Black Hat SEO

Why are you blogging?

Give a Crap! Gary Vay·ner·chuk

No matter what you do, it’s about brand awareness...

9 tips for creating a great blog In true blog post fashion... Via Ben Lumley: http://www.thebenlumley.com

# 1 Just Start... #2 Be Consistent #3 Make it Easy to Share #4 Be Clear on Your Niche #5 Create content for this audience #6 Interact #7 Provide Value, Solve a Problem #8 Guest Post #9 Play for the long game

‘ Content is the New democracy and we the people are ensuring our voices are heard’ – Brian Solis

Social Networking is the #1 Internet Activity

Do you have a facebook? 500,000,000 Active Users Do...

5 Billion Pieces of Content Each Week

24 hours of video uploaded ever minute

Over 10 Million Users Generate 40,000 Tweet’s Per Minute

Why should my business get involved?

87% of people trust a friends recommendation over an advert

Social networkers are 3 Times more likely to trust a peer...even if they don’t know them offline

Getting Involved…

Listen A.

B. Create an Image

C. Participate

@draycottmc www.mdraycott.com www.linkedin.com/in/mdraycott

Growing your Business Online

by Zone Glyndwr University on May 06, 2011

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Growing your Business Online — Presentation Transcript