ARD605 Entrepreneurship

MODULE SPECIFICATION FORMModule Title: Entrepreneurship Level: 6 Credit Value: 20Module Semester(s) in which to be With effect from:code: offered: 2ARD605 January 2012Existing/ Title of module beingNew: replaced (if any):ExistingOriginating Subject: Art, Science and Module Leader: Marisse MariTechnology InstituteModule duration (contact hours/directed Status: core/option/elective (identifyprivate study: programme where appropriate):200 (60/80/60) ElectivePercentage taught by Subjects other than originating Subject (please name other Subjects):Taught with support from the Centre for Entrepreneurial LearningProgramme(s) in which to be Pre-requisites per programme Co-requisites peroffered: (between levels): programme (within a level):All undergraduate Either N/Aprogrammes lvl 4 Enterprise AwarenessModule to be aligned with lvl 5 Business VenturingBA (Hons) Design for QAand assessment purposesonly

RationaleIn this module students will develop a viable entrepreneurial idea through a negotiated series ofworkshops and lectures. They will use this experience as a vehicle to better understand themselvesas an enterprising person focusing on the skills they need to develop to start and manage their ownenterprises. At the end of the semester they will the pitch this concept to a panel of localentrepreneurs who will provide expert guidance on their business idea and its market potential.The course will link to various sources of business advice and support ranging from localEntrepreneurs to Venture Wales, Business Information, Prices Trust, UNTLD and other funding /investment bodies.Module AimsThe module aims to: • Support students in the development of an entrepreneurial venture • Use this experience as a vehicle to develop students skills and behavioursExpected Learning Outcomes:Knowledge and Understanding:Students will (with reference to essential readings): 1. Create a range of entrepreneurial ideas supported by appropriate research. 2. Evaluate these ideas against their market potential and select one to develop. 3. Design a viable entrepreneurial venture based on one of these ideas. 4. Critically reflect on their development as an entrepreneur in light of their experiencesTransferable/Key Skills • Creativity and problem solving • Team working • Communication • Resource planning / management • Networking • Self reflection • Concept evaluation

AssessmentsAssessmentnumber Learning(use as Type of assessment Word Outcomes Weightingappropriate) count to be met Project Portfolio – In a formatAssessment agreed with your tutor,One: Notional produce a portfolio outlining 70% Tutor 2000 1, 2, 4 the development of both Assessed (+/-10%) yourself and your venture in line with the learning outcomes Presentation – thisAssessment presentation should formally 30% AssessedTwo promote your venture to by - 3 external entrepreneurs this Entrepreneurial should be supported by no Panel inc. Tutor more than 9 sides of A4Learning and Teaching Strategies:The learning and teaching strategy has at its heart the values and practices of Glyndŵr’s learning andteaching strategy where students are encouraged to take responsibility for their own learning. The keydelivery will be structured around an action learning methodology centred on the development of anentrepreneurial project managed by the students across the year which will also form the evidence basefor their assignments.This module will be delivered using a range of teaching and learning methods. These include lectures,seminars, case studies, open learning programmes, project work, online work and simulations to create adiverse learning portfolio suited to a range of learning styles.All relevant (practicable) steps will be taken to accommodate the learning needs of students if these arehighlighted to the module leader.Syllabus outline:The syllabus for this unit would cover broad themes linked to the learning outcomes, as discussedearlier the syllabus will be negotiated between the lecturer and students using external input whereappropriate, given this flexible design no outline syllabus week by week will be provided.Core Content: • Business Planning • Presentation Negotiation • Advanced Communication Skills • Opportunity Recognition • Marketing • Business Law • Self Reflection

Reading:Essential Reading: • Barringer, B.R. (2009) Entrepreneurship: Successfully Launching New Ventures 3rd edition Boston: Pearson Education • Rae, D (2007) Entrepreneurship: From Opportunity to Action, USA: Palgrave MacmillanOther Indicative Reading: • Semler, R (2001) Maverick!: The Success Story Behind the Worlds Most Unusual Workplace, Harlow, England: Random House Business Books • Mullins, J. (2006) The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan London, England: Financial Times • Godin, S. (2005) Purple Cow London: Penguin Books Ltd • Barrow, P. (2005) The Best-Laid Business Plans: How to Write Them, How to Pitch Them London, England: Virgin Books • Weinber, T, (2009) The New Community Rules: Marketing on the Social Web, Farnham: OReilly Media • Robinson, K. (2005) The Element: How finding Passion Changes Everything, Hoboken,N.J.:Allen Lane, • Kirby, D (2002) Entrepreneurship Maidenhead: McGraw-Hill Higher Education • West, C (2008) Think Like an Entrepreneur, Your Psychological Toolkit of Success, Harlow, England: Prentice Hall • Barrow, C. (2009) Business Plans Kit For Dummies, Hoboken, N.J.: John Wiley & Sons • Vaynerchuck, G. (2009) Crush It!: Why Now is the Time to Cash in on Your Passion New York: Harper Studio • Alinsky, S. D. (1999) Rules for Radicals, Westminster: Random House • Mawson, A. (2008) The Social Entrepreneur: Making Communities Work London:Atlantic Books • Gladwell, M (2002) The Tipping Point: How Little Things Can Make a Big Difference England: Back Bay Books • Godin, S. (2008) Tribe,s London: Paitkus Books • Burgh, B. (2007) The Go-Giver New York: Portfolio Hardcover

ARD605 Entrepreneurship

by Zone Glyndwr University on Sep 15, 2011

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ARD605 Entrepreneurship — Document Transcript