ARD509 Business Venturing

MODULE SPECIFICATION FORMModule Title: Business Venturing Level: 5 Credit Value: 20Module Semester(s) in which to be With effect from:code: offered:ARD509 2 February 2010Existing/ Title of module beingNew: replaced (if any):ExistingOriginating Subject: Art, Science and Module Leader: Marisse MariTechnology InstituteModule duration (contact hours/directed Status: core/option/elective (identifyprivate study: programme where appropriate):200 (60/80/60) ElectivePercentage taught by Subjects other than originating Subject (please name other Subjects):Taught with support from the Centre for Entrepreneurial LearningProgramme(s) in which to be Pre-requisites per programme Co-requisites peroffered: (between levels): programme (within a level):All undergraduate N/A N/AprogrammesModule to be aligned withBA (Hons) Design for QAand assessment purposesonly

Rationale:This module at level five will present students with an opportunity to investigate the life word of anentrepreneur, to develop an understanding of the process of business venturing and skills andattitudes it requires so that they can apply these in their own activities.While there are no prior requisites for entry onto the module it is recommended that studentscomplete the level 4 module; enterprise awareness as preparation.Module Aims:This module aims to: • Facilitate an understanding of the life-world of an entrepreneur and their process of business venturing through investigation, comparison and reflection. • Challenge students to reflect on how this knowledge shapes their understanding of the entrepreneurial process of business venturing.Expected Learning Outcomes:Knowledge and Understanding:Students will: 1. Develop an understanding of the life-word of an entrepreneur focusing on their process of business venturing. 2. Contrast and compare this understanding with other entrepreneurial examples. 3. Critically discuss consonance and dissonance between these different approaches to business venturing. 4. Reflect on what this has taught them about the entrepreneurial process of business venturing.Transferable/Key Skills and other attributes: • Analysis and Evaluation • Team working • Communication • Presentation • Research • Resource planning / management

AssessmentsAssessment Learning Type of Assessment Number Outcomes Weighting Word Count To Be Met Individual Assessment -Interview anAssessment entrepreneur, focusing on theirOne: process for business venturing. 1 Compile their interview into a short 40% 1250 biography discussing the (+/-10%) entrepreneurs approach to business venturing supported by relevant academic references. Group Assessment - Partner withAssessment a maximum of two otherTwo: classmates and critically cross compare the findings from each other’s interviews in the form of a group presentation. 2, 3 30% - Presentation must last no more than 10 minutes and be supported by no more than 5 sides of A4.Assessment Individual Assessment – Through theirThree: learning in the module reflect on what they have learnt about what it 750 4 30% means to them to be entrepreneurial (+/-10%) and create new business ventures.Learning and Teaching Strategies:The learning and teaching strategy has at its heart the values and practices of Glyndŵr’s learning andteaching strategy where students are encouraged to take responsibility for their own learning. The keydelivery will be structured around an action learning methodology centred on the development of anentrepreneurial project managed by the students across the year which will also form the evidencebase for their assignments.This module will be delivered using a range of teaching and learning methods. These include lectures,seminars, case studies, open learning programmes, project work, online work and simulations tocreate a diverse learning portfolio suited to a range of learning styles.All relevant (practicable) steps will be taken to accommodate the learning needs of students if theseare highlighted to the module leader.Syllabus OutlineWeek 1: Module Introduction Week 9: SimVenture AppliedClass: Interactive Lecture Class: SimVentureHW: Moodle Activity HW: Moodle ActivityWeek 2: Interview Technique Week 10: SimVenture AppliedClass: Speed Dating Activity Class: SimVentureHW: Research Reading HW: Moodle ActivityWeek 3: Case Study Week 11: Presentation Preparation

Class: Entrepreneurial Talk + Q&A Class: Preparation Assessment 2HW: Planning Assessment 1 HW: Preparation Assessment 2Week 4: The Entrepreneurial Venture Week 12: Group PresentationsClass: Sales Activity Class: Assessment 2 (Presentation)HW: Reflection HW: Assessment 3 (On Going)Week 5: Business Planning Week 13: Group PresentationsClass: Interactive Lecture Class: Assessment 2 (Presentation)HW: Further Reading HW: Assessment 3 (On Going)Week 6: Case Study Week 14: Writing ReflectionsClass: Entrepreneurial Talk + Q&A Class: Interactive LectureHW: Final Submission Assessment 1 HW: Research ActivityWeek 7: Goal Setting and Action Planning Week 15: Entrepreneur?Class: Interactive Lecture Class: Class DiscussionHW: Moodle Activity HW: Final Submission Assessment 3Week 8: SimVenture AppliedClass: SimVenture TrainingHW: Moodle ActivityReading:Essential Reading: • Stutely, R (2006) The Definitive Business Plan: The Fast Track to Intelligent Business Planning for Executives and Entrepreneurs Harlow:Financial Times • Mullins, J (2006) The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan, Londion: Financial Times • Barrow, P (2005) The Best-Laid Business Plans: How to Write Them, How to Pitch Them England: Virgin Books • Rae, D (2007) Entrepreneurship: From Opportunity to Action, USA: Palgrave Macmillan • Barringer, B.R. (2009) Entrepreneurship: Successfully Launching New Ventures 3rd edition Boston: Pearson EducationOther Indicative Reading: • Barrow, C (2009) Business Plans Kit For Dummies, Hobokenm N.J.: John Wiley & Sons • West, C (2008) Think Like an Entrepreneur - Your Psychological Toolkit of Success :Prentice Hall, • Vaynerchuck, G (2009) Crush It!: Why Now is the Time to Cash in on Your Passion New York: Harper Studio, • Semler, R (2001) Maverick!: The Success Story Behind the Worlds Most Unusual Workplace, Harlow: Random House Business Books • Kirby, D.(2002) Entrepreneurship Maidenhead: McGraw-Hill Higher Education, • Gittomer, J. (2003) The Sales Bible: The Ultimate Sales Resource Hoboken, N.J.:John Wiley & Sons • Warburton, N (2007) Thinking from A – Z London: Routledge • De Botton, A.(2009) The Pleasures and Sorrows of Work, London: Hamish Hamilton • Roam, D (2008) Back of the Napkin, The: Solving Problems and Selling Ideas with Pictures, New York.

ARD509 Business Venturing

by Zone Glyndwr University on Sep 15, 2011

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ARD509 Business Venturing — Document Transcript