Petilla zon brand_identiyproject

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Petilla zon brand_identiyproject

  1. 1. Brand Identity Project<br />Zon Petilla<br />Full Sail<br />
  2. 2. Why the Name<br />Catchy<br />Arbitrary<br />High potential Multi-Market Appeal <br />Is Trademarkable<br />Protectable by USPTO.gov<br />
  3. 3. Back Story Cont.<br />Diane’s Idea for a Brand “NeoGlow”<br />Which means “new glow”<br />Vehicle for Creators to Break In<br />People’s initial reaction positive <br />
  4. 4. From: Pursuing Strong Brand<br />NeoGlow is a Fanciful Trademark<br />“Fanciful marks are invented or coined words. Some of the most powerful brands are coined terms, for example: KODAK for film, XEROX for photocopiers and VIAGRA for pharmaceuticals.” (Pg 2)<br />NeoGlow for Entertainment<br />
  5. 5. Weaknesses <br />Unknown Brand<br />Does not convey meaning<br />
  6. 6. The Logo and Trademark<br /><ul><li>Fanciful Letter and Word Form Logo</li></ul>Multi-use…<br />(i.e. Logo, Business Cards, Stickers, Letter Head, Etc)<br />Simple Three Color Design<br />Attempts to Communicate Fun with Professionalism<br />
  7. 7.
  8. 8. FableVision<br /><ul><li>FancifulLetter Form Logo
  9. 9. Reflects small company</li></ul>Reflects two goals: Entertainment/Education<br />Love Circular Bumper Sticker Design<br />Love logos communication of purpose below logos<br />
  10. 10.
  11. 11.
  12. 12. Nickelodeon<br />Fanciful Word Form Logo<br />Went through two major changes<br /><ul><li>http://www.youtube.com/watch?v=YPyhnVD4PJg
  13. 13. In 2010 the changedthe major logo
  14. 14. Miss simplicity of Splatter Design
  15. 15. Love the new mark now connects two three branches of their entire brand.</li></li></ul><li>
  16. 16. Changes to be made to NeoGlow logo<br />Things learned from studying logos…<br />Add mantra to logo<br />Develop two second label NewGlow Edutainment<br />
  17. 17. Ideal Management Guidelines<br />Based on Ries (2009, March 6)…<br />Opportunity is Perception<br />Opportunity is "different" products<br />Opportunity lies in "credentials"<br />
  18. 18. Idea Corporate Environment <br />A literal playground where kids and adults interact, learn, and develop<br />Family Oriented<br />Appropriate Behavior will be reinforced<br />Separate offices to reflect<br />Various places to conduct research and development<br />
  19. 19. Ideal Corporate Culture <br />Ideal<br />Group <br />Member<br />Ideal<br />Investor<br />Ideal<br />Educator<br />Ideal<br />Parent<br />Ideal<br />Kid<br />Creative<br />Kind<br />Intelligent<br />Believes<br />Supports<br />Feedback<br />Uses<br />Supports<br />Implements<br />Buys<br />Feedback<br />Enjoys<br />Feedback<br />
  20. 20. Ideal Corporate Training<br />Based onWimba Brand Session…<br />Optional Movie Night<br />Peer Observations<br />Mandatory Counseling Services<br />Mandatory Hug day<br />Mandatory Weekly Research and Blogging <br />Individual Fiancé Counseling<br />Various Game Tournaments <br />One on One Work Environment Feedback<br />One on One Staff Development Meetings<br />Outside Interest Development meetings<br />Departmental Staff Development Meetings<br />Optional Promotion Competitions<br />Monthly Bring Your Kids to Work Day<br />Group Vacation Planning<br />
  21. 21. Mantra as Mission Statement<br />“Feel, Develop, Grow”<br />Feel_ Create a positive emotional response<br />Develop_ Make projects and products for people<br />Grow_ Help people achieve more through learning<br />Incorporates direction, focus, policy, meaning, challenge, and passion<br />Follows Kawasaki Art of Starts Advice<br />
  22. 22. Communicate Mantra<br />Within the Group<br />Community Outreach<br />Through Projects and Products<br />Through word of mouth<br />
  23. 23. Competitors Mission Statement<br />Scholastic (Local Market Competitor)<br />Cablevision (Role-Model Competitor)<br />How ours it different or unique compared to these competitors? <br />Let look as these companies mission statements…<br />
  24. 24. Mantra Difference<br />Mantra focus on a consumer feeling not on a consumer product category<br />
  25. 25. “Feel, Develop, Grow”<br />Mantra as Tagline<br />Imperative begs people to feel positive feelings to brand.<br />Focus on a consumer feeling not on a consumer product category<br />
  26. 26.
  27. 27. References <br />Kawasaki, G (2007, Nov 16) Creating Mantra not Mission from the (2004) Art of Start retrieved from http://www.youtube.com/watch?v=jT7xlFTinIw<br />Hoosear, J. and Evans J. (2008) Pursuing Strong Brand from Brands in the Boardroom Key branding issues for senior executives’ A supplement to Intellectual Asset Management magazinewww.iam-magazine.com<br />Ries, Luara (2009, March 6) How Left-Brain Management got us into this Recession Retrieved from http://ries.typepad.com/ries_blog/2009/03/how-leftbrain-management-got-us-into-this-recession.html<br />

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