Petilla zon brand_identiyproject


Published on

Reformat For Assignment

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Petilla zon brand_identiyproject

  1. 1. Brand Identity Project<br />Zon Petilla<br />Full Sail<br />
  2. 2. Why the Name<br />Catchy<br />Arbitrary<br />High potential Multi-Market Appeal <br />Is Trademarkable<br />Protectable by<br />
  3. 3. Back Story Cont.<br />Diane’s Idea for a Brand “NeoGlow”<br />Which means “new glow”<br />Vehicle for Creators to Break In<br />People’s initial reaction positive <br />
  4. 4. From: Pursuing Strong Brand<br />NeoGlow is a Fanciful Trademark<br />“Fanciful marks are invented or coined words. Some of the most powerful brands are coined terms, for example: KODAK for film, XEROX for photocopiers and VIAGRA for pharmaceuticals.” (Pg 2)<br />NeoGlow for Entertainment<br />
  5. 5. Weaknesses <br />Unknown Brand<br />Does not convey meaning<br />
  6. 6. The Logo and Trademark<br /><ul><li>Fanciful Letter and Word Form Logo</li></ul>Multi-use…<br />(i.e. Logo, Business Cards, Stickers, Letter Head, Etc)<br />Simple Three Color Design<br />Attempts to Communicate Fun with Professionalism<br />
  7. 7.
  8. 8. FableVision<br /><ul><li>FancifulLetter Form Logo
  9. 9. Reflects small company</li></ul>Reflects two goals: Entertainment/Education<br />Love Circular Bumper Sticker Design<br />Love logos communication of purpose below logos<br />
  10. 10.
  11. 11.
  12. 12. Nickelodeon<br />Fanciful Word Form Logo<br />Went through two major changes<br /><ul><li>
  13. 13. In 2010 the changedthe major logo
  14. 14. Miss simplicity of Splatter Design
  15. 15. Love the new mark now connects two three branches of their entire brand.</li></li></ul><li>
  16. 16. Changes to be made to NeoGlow logo<br />Things learned from studying logos…<br />Add mantra to logo<br />Develop two second label NewGlow Edutainment<br />
  17. 17. Ideal Management Guidelines<br />Based on Ries (2009, March 6)…<br />Opportunity is Perception<br />Opportunity is "different" products<br />Opportunity lies in "credentials"<br />
  18. 18. Idea Corporate Environment <br />A literal playground where kids and adults interact, learn, and develop<br />Family Oriented<br />Appropriate Behavior will be reinforced<br />Separate offices to reflect<br />Various places to conduct research and development<br />
  19. 19. Ideal Corporate Culture <br />Ideal<br />Group <br />Member<br />Ideal<br />Investor<br />Ideal<br />Educator<br />Ideal<br />Parent<br />Ideal<br />Kid<br />Creative<br />Kind<br />Intelligent<br />Believes<br />Supports<br />Feedback<br />Uses<br />Supports<br />Implements<br />Buys<br />Feedback<br />Enjoys<br />Feedback<br />
  20. 20. Ideal Corporate Training<br />Based onWimba Brand Session…<br />Optional Movie Night<br />Peer Observations<br />Mandatory Counseling Services<br />Mandatory Hug day<br />Mandatory Weekly Research and Blogging <br />Individual Fiancé Counseling<br />Various Game Tournaments <br />One on One Work Environment Feedback<br />One on One Staff Development Meetings<br />Outside Interest Development meetings<br />Departmental Staff Development Meetings<br />Optional Promotion Competitions<br />Monthly Bring Your Kids to Work Day<br />Group Vacation Planning<br />
  21. 21. Mantra as Mission Statement<br />“Feel, Develop, Grow”<br />Feel_ Create a positive emotional response<br />Develop_ Make projects and products for people<br />Grow_ Help people achieve more through learning<br />Incorporates direction, focus, policy, meaning, challenge, and passion<br />Follows Kawasaki Art of Starts Advice<br />
  22. 22. Communicate Mantra<br />Within the Group<br />Community Outreach<br />Through Projects and Products<br />Through word of mouth<br />
  23. 23. Competitors Mission Statement<br />Scholastic (Local Market Competitor)<br />Cablevision (Role-Model Competitor)<br />How ours it different or unique compared to these competitors? <br />Let look as these companies mission statements…<br />
  24. 24. Mantra Difference<br />Mantra focus on a consumer feeling not on a consumer product category<br />
  25. 25. “Feel, Develop, Grow”<br />Mantra as Tagline<br />Imperative begs people to feel positive feelings to brand.<br />Focus on a consumer feeling not on a consumer product category<br />
  26. 26.
  27. 27. References <br />Kawasaki, G (2007, Nov 16) Creating Mantra not Mission from the (2004) Art of Start retrieved from<br />Hoosear, J. and Evans J. (2008) Pursuing Strong Brand from Brands in the Boardroom Key branding issues for senior executives’ A supplement to Intellectual Asset Management<br />Ries, Luara (2009, March 6) How Left-Brain Management got us into this Recession Retrieved from<br />