Zoe - My Personal Brand Plan
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Zoe - My Personal Brand Plan






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Zoe - My Personal Brand Plan Zoe - My Personal Brand Plan Presentation Transcript

  • Zoe
    My Personal Brand Plan
  • About me...
    I am...caring, loving, funny, smart, responsible, professional, crazy, blonde, lazy, hardworking, Polish, engaged, friendly, talkative, quiet, technologically challenged, goofy...the list goes on.
    I am not only one thing and I want my brand to show off my different colours.
  • Swot - strengths
    intelligent, responsible and hardworking person
    willing to explore and learn new things
  • Swot - weaknesses
    technologically challenged...for now
    not very familiar or comfortable with social media
  • Swot - opportunities
    great teachers and a class specifically dedicated to social media
    accessibility and simplicity of social media
  • Swot - threats
    not being able to stand out enough among competition
    other colleagues branding themselves online at the same time – more competition
  • objectives
    to increase my online presence
    to be accessible to a wide range of people, from professionals to friends
    to always remain authentic
  • Key message
    I want to become an online presence but I want to be authentic in everything I do.
    I don’t want to create a personality online which seems fake and does not truly represent who I am. I want a balance between professional and personal, because that is me.
  • channels
  • Strategy & tactics
    make a conscious effort to keep my blog and twitter updated
    network with people who I find interesting, both professionally and socially
    be open to new contacts and experiences, by engaging in online conversation and attending new events
  • Critical path
    April 2010
    • Increase my blogging to once a week
    • Increase me tweeting to once a day
    • Complete 50% of my linked in profile
    • Have made 5 new contacts online
    August 2010
    • Complete 100% of my linked in profile
    • Be a consistent blogger and tweeter
    • Have made 20 new contacts online
  • conclusion
    Throughout my experience at Humber, I want to increase my online presence and knowledge of social media overall without loosing myself in the mix
    By the end of this year’s journey I want to have branded myself online while still remaining authentic and not limiting myself or closing any doors