Research of target audience

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  • 1. Research Of Target Audience
  • 2. • We could use everyday settings for our trailer, to make it relatable and simple to film. This idea came from Paranormal activity, the setting in their house which was an average anyone is used to.• We could also use settings such as woods and the church to link our trailer with demons where their idea originated.• We thought of doing our trailer from the killers point of view, they don’t necessarily have to be the villain, just controlled by something evil. We thought that most of the Horror or thriller film were conventionally in the other point of view. We thought that the trailer can still be in the victims point of view it’s just the victim is the murderer.• Using diegetic sound throughout the whole trailer won’t work, to add some music on the action shots and slow piano at the beginning (like in The Awakening) helps set the scene for the film.• We should keep the lighting down to greys, neutral colours to set an unhappy feel to the film and therefore linking it to the narrative.• The ideas for the narrative have been based around the idea of demonic possession, maybe someone is given something or opens a ‘Pandora’s box’ to release something that then posses them. New Ideas From Intertexts…
  • 3. I think the fact that mainly females completed the survey was good To have a range of because they are different occupations stereotyped not to means there are like scary movies different demographics and so their view is to consider, this helps important for us decide who our targeting the trailer target audience will be to a larger considering their audience. opinions. For example someone who is I think our target unemployed will be in audience age will band E and so typically be teens, so to films with low mainly have their production values (like view is ours!) will be targeted important. at them.Results from Questionnaire 1
  • 4. This a positive result, to know that the participants in the survey consume in the media means our results and their opinions are valid and useful toThis shows that the use.participants obviouslyprefer thriller, this alsogives us the opportunityto provide our audiencewith a goodnarrative, which isusually the key inthriller films. Results From Questionnaire 1
  • 5. As comedy is shown to the most popular we may consider doing a film trailer for a spoof film; this therefore has the potential to fit with many genres and therefore attract a larger audience. This supports that one of the audience’s favourite media consumptions is film and TV, which ensures that enough people in the audience will want to watch our film trailer!Results From Questionnaire 2
  • 6. It’s good Paranormal activity has These results again come up a confirm that the few times, as majority of I did for an participants from intertext the questionnaire which means (who were in our we know target age group) people like watch TV and the techniques films. This shows used in the them as media film. Also The consumers of film Shinning, som (what we’re ething we can interested in) research meaning we know into, as this they will be seems a interested in popular watching our choice. trailer.Results From Questionnaire 2
  • 7. This shows us that this audience like horror and thriller films that involve a lot of suspense and excitement. But also the idea of entertainment from uses and gratification theory (a chance to get away from everyday life). So we can focus on these in our narrative to ensure that the audience are attracted to the film.So overall audience’s dislike it This response was predicted and awhen horror or thriller films have conventional idea that intertexts havegore which looks unreal or shown (The Amityville Horror and Theunnecessary. They also dislike Awakening). The other characters’when the parts of the narrative are results also help us decide on whichunconventional (long build characters to use, as teens, males andups, unclear endings). So this gives villains were also something to consider while Results From Questionnaire (3)filming.
  • 8. As this shows a very high percentage prefer the secondidea, we will plan our narrative more to this; but maystill link the other idea into the second.Mainly the participants in the questionnaire like thisidea because it’s different from films they’ve seen inthe past; this is important because it gives us thepotential to create something that’s unconventional butthat’s still going to be popular. Results From Questionnaire (3)
  • 9. Gender 0% 0% percentage of male 23% percentage of female 77%Results From Questionnaire (1)As Pie Charts
  • 10. Age Group 10 to 13 under 10 0% 0% 30+ 23%26 to 29 0%21 to 25 0% 14 to 16 54% 17 to 20 23% Employment Not employed 38% Employed 62%
  • 11. not Interested In The Media? atsometimes all rarely 0% 0% 0% most of the time 15% definatley 85%
  • 12. Horror Or Thriller? horror 0%neither 31% thriller 46%horror/thriller 23%
  • 13. war Genre Tastes science 2% western fiction 2% 6% musicals comedy 9% 20% historical horror 4% 2% thriller drama 11% 18% fantasy documentry 11% crime action 7% 4% 4%Results From Questionnaire (2)As Pie Charts
  • 14. magazine Types Of Media Consumed 5% other 0% TV music 21% 15% newspaper 3% radio 5% books 15% internet 18% films 18% Hours Speant Watching TV under 2 (weekly) 0% above 10 18% 2 to 4 28% 8 to 10 27% 5 to 7 27%
  • 15. 9 none Films Watched (monthly) to 0%120% above 12 0% 6 to 8 under 2 36% 37% 3 to 5 27%
  • 16. Types Of Characters That Makefemale Horror Or Thriller Filme Effective 8% male 12% children heroes 32% 8% villains 20% teenagers older people adults 12% Pandora 4% 4% 0% 0% s box 10% killers point of view 90% Our Trailer Ideas
  • 17. Uses and GratificationsOur trailer would create social interaction and integration because it’s from the killer’s point ofview, which is unusual for a horror/thriller film and would therefore provide the audience withsomething to discus. It would provide entertainment from the suspense and other feelings ofuncertainty that would come from the narrative. Also because our audience is teenagers we willmake sure there are some teenage characters for the audience to personally identify with; thisthen attracts them more to the film, making them want to watch the whole thing.Hypodermic SyringeWe, as the producers will ‘inject’ ideologies into the audience in terms of how real we make ourtrailer (moral panic) and the suspense, thrill and excitement involved.Audience Theories For Our Trailer
  • 18. Two-Step FlowThe audience’s views may be influenced by other people, such as friends, family andstars, people who we look up to and admire. On the other hand people who are critics can alsohave an influence on people’s opinions; for example if there was a bad review about afilm, someone might not want to see it because they think it’s rubbish, like the critic. So itdepends on those people’s opinions whether you decide to see a film, if they’re good then youare more likely to see it.Polysemic Readings:Preferred: That the audience will find the trailer full of excitement and enigma, that they wantto watch to whole film. that it’s good because it’s different to other films and goes againstconventions but is still effective.Oppositional: That the audience will find the trailer boring and not very scary, perhapsbecause it’s too unrealistic and doesn’t look professional enough. Audience Theories For Our Trailer
  • 19. • Gender: Male and female• Age: 15-21• Education: Minimum of GCSEs, preferably A levels or further education• Occupation: Unemployed or part-time work• Income: Low, £200 maximum per month• Media Interests: Watches 5-8 hours of TV per week and 3-6 films per month• Demographics: E, students, casual workers and unemployed• Psychographics: Most likely to be strugglers, mainstreamers and explorers• Nationality: In particular western civilizations, British, American…• Religion: Agnostic• Marital Status: Single or short term relationships.• Hobbies and Interests: Particularly media such as TV, music and internet; other interests such as gaming and magazines (rather then books). Audience Profile