Dawn: Welcome and thank you for joining the Professional Development Series for “It’s WHO you know”. This is the first webinar in the series and we are excited to be able to bring this type of program to you. My name is Dawn Williams, your host and proprietor of Breaking Free, Inc., a corporation that assists individuals with small business development. I am joined by Zoe Brown, Chief Learning Officer of the Training Trio, LLC who is our guest and will be taking us through an interactive resume writing presentation. Zoe is an experienced learning and development professional with leadership skills and extensive experience. Over a 20 year span, Zoe has cultivated her skills in a variety of fields including early childhood education, customer service, human resources, banking, and workforce development. Welcome Zoe!
Dawn: “It’s WHO you know” aka “It’s not what your know, but WHO you know” began in 2011 on Facebook as a professional networking group for women. We currently have over 130 dynamic women as members of this group. I am excited by the level of connection that we are making online and want to extend the connection beyond Facebook. Our first meet and greet was held in December 2011. We will be hosting the 2nd meet and greet in February – all for the purpose of helping dynamic women connect and grow. This quote really captures the essence of the group and what we stand for.
Dawn:Here’s our mission and purpose (pause)…and our some topics for our upcoming professional development series. The dates for these topics will be posted on the group’s Facebook page. So stay tuned.
Dawn: So why don’t we get started? Zoe so tell us what we will cover in the next hour.Zoe: Thanks Dawn for having me be your first guest. I am excited to be here. Before I start, how many of you have ever participated on webinar or something similar? (listen for responses and respond appropriately). Ok so here’s what we will cover:Examine 4 sections of resume – In the interest of time, we will only cover these 4 areas: contact information, career objectives, career summary, and job experience. Our focus for this session is writing and these are the areas that require a little more thought because they involve a little more writing. Also at the end of each session, you can pose questions to address any information that is not covered. Your questions can be posted in the chat area and we will keep track of them. While we may not have enough time to address them during the webinar, we will be sure to send you a response within the next 7 days of this webinar.Review practical tips for each section – You are going to go through some learning activities to help you learn practical tips on these sections. What I would like for you to do is be an engaged participant – be intentional about your participation so that you benefit from the session. Identify changes you will make to your resume – This sessions is designed to be an intro to writing your resume. We don’t have enough time to actually update your resume or give you feedback. Instead, based on the tips that are shared, you are going to identify the changes that you need to make to your resume. That way you are leaving the session with an actual plan of action. Your resume is your responsibility.
Zoe: Here’s our first activity. Anymeeting includes a chat function that allows us to share via instant messaging. Use the chat area to share with everyone a word that describes your professionally. (Share my own – absorbent. Respond to participant entries and thank them for sharing.)
Zoe:Now let’s consider 3 points about the importance of a strongly written resume. Point 1 - A recruiter often spends no more than 2.5 to 20 seconds taking a cursory first glance at a resume. If they spot an error or see nothing noteworthy during that brief scan, your resume may never get a full reading. As a result, the resume must be concise, accurate, and relevant. It should show the employer at a glance what you want to do and what you are good at.
Zoe: Point 2 - During economic downturns, competition for jobs increases. The dilemma is you need to stand out from the other 200 or so resumes that the recruiter has received. "Free" resume templates and "home-made" documents do NOT help you stand out among the competition.
Zoe: Point 3 - A general resume that is not focused on specific job requirements is not seen as competitive . In a recent study conducted by CareerBuilder.com, 71% of hiring managers preferred a resume customized for the open position
Zoe: The purposes of a resume are to get a job interview,structure the interview process,remind the interviewer of you after you're gone, and serve as the basis for justifying the hiring decision to others. This can be simplified into two distinct purposes - for the candidate, it is a marketing tool and for the employer, it is a screening tool.A resume must include contact information, experience, and education…
Zoe: Inthe interest of time, we will focus on the writing of two sections that are a must (contact information and job experience) and two sections that are optional (career objectives and career summary.
Zoe: Let’s look at the contact information.
Zoe:Sohere’s the resume of Owen Collins. There are a few things that are not appropriate in this contact information. Can you identify them? Can you identify other items that might improve this section.
Zoe: If you identified the candidates name and email address as the items that are inappropriate, you are correct. Name – While the name issue is a formatting one, it is important to note that font style needs to be simple and professional. The font that Owen chose is a little to fancy.Address – Make sure you include the city, state, and zip of your current residencePhone Number(s) – only numbers you want them to call that have answering machine or voicemail with professional-sounding outgoing messageEmail Address – Owen’s email address is not appropriate because it is not professional-sounding. You should have a simple and direct email address to use for professional correspondenceWebsite(s) – professional-appearing and related to career goal(s)
Zoe: Now it’s your turn to identify your follow up action for this area. What do you need to add to the contact section of your resume. What do you need to revise? Take a minute and respond to these two questions. (Give participants one minute to respond)Dawn: Make sure to post your questions in the chat area.
Zoe: Now let’s take a look at career objectives.
Zoe: Which objective is written more appropriately. Post your response in the chat area. (Allow participants to respond.) If you chose objective B your are correct! An Objective is appropriate when you’re just starting out and have yet to establish yourself in a profession, or when you’re changing careers or industries. A Summary of Qualifications, on the other hand, will work better for those with several years of experience and established qualifications. (If that’s you, skip down to the "Your Summary" section.)Since the Objective is the opening to your resume, it's your first chance to communicate who and what you are, and how that puts you above other job applicants. Your Objective should describe your desired job and field AND demonstrate the relevant value you bring to the position.
Zoe: If you have a career objective in your resume, is there something that you need to add or delete? Take a minute to write some follow up action. (Allow participants one minute to respond.)Dawn: Make sure to post your questions in the chat area.
Zoe: Let’s look at the career summary.
Zoe:If you have already been working for a while, and you’re looking for a new job in the same field, skip the Objective and open with a summary section that puts your most impressive and relevant qualifications right up front. This section might be called Summary of Qualifications, Professional Summary, or Career Highlights. It can be written in paragraph form, or as a bullet list.
Zoe: What’s wrong with this career summary. Check it out and make note of items that are incorrect and that you would change. (Allow participants one minute to work.) This career summary is bad because: 1) it has three typos (yellow); 2) it focuses on duties (blue); and 3) it states what the candidate wants (green), rather than what benefits he or she might bring to the employer. Overall, it does nothing to differentiate the candidate from other candidates.
Zoe: Whatmakes this a good summary? Take a moment to read the one on the screen. What do you see that is different than the other example. Make sure that your career summary showcases your best selling points, identifies key accomplishments (more on this later), immediately demonstrates your value and tweaked so that it matches each type of position that you apply for.
Zoe: If you have a career summary in your resume, is there something that you need to add or delete? Take a minute to write some follow up action. (Allow participants one minute to respond.)Dawn: Make sure to post your questions in the chat area.
Zoe: The next section which is the bulk of your resume is job experience.
Zoe: The job experience section of your resume consists of two parts: the actual job information and the accomplishments that you achieved while on the job.
Zoe: Let’s check out the job information section of a resume. Which one of these examples is more appropriate? Use the chat area to share your response. (Allow participants to respond.) If you chose example A, you are right! Example A is the more appropriate version because it lists, in order of importance, what is important to the reader. Dates are not as important to the reader as what your position was and whom your worked for. Also, don’t forget to include the city and state of your present or past employer. Example B left this out…this information is expected.
Zoe: The order of importance is according to the “Resume Ingredient Rule” by Donald Asher – a resume expert who has written a number of resume books. This is also the reason that your experience (and education) are listed in reverse chronological order on your resume. It is assumed that your most recent experience is most important and relevant to the reader.Order of importance for education:Name of degree (Bachelor of _______) in name of majorName of universityCity and state of universityGraduation year (don’t provide the date of your graduation if it was more than 10 years ago)Make sure that your include no more than 10-15 years of experience on your resume (15 years for senior level candidates). Age discrimination is a reality and employers might think that you are too expensive if you list too much experience on your resume.
Zoe: Here’s a question for you. What’s the difference between a responsibilities driven resume and an accomplishments driven resume? Use the chat area to post your response. (Allow participants to respond). Duties are job description language. Think about it. As an employer would you want to hire someone who performed only their basic duties or someone who with a proven track record? Accomplishments set you apart from other candidates. They increase a reader’s interest, stimulate a request for a job interview and help sell you to an employer.
Zoe: Here’s a practice activity to help you recognize the difference between a duty and accomplishment. Let’s look at the first example. Is this a duty or an accomplishment. Post your response in the chat area. (Go through each statement and allow participants to respond. Discuss why examples are either a duty or an accomplishment.)
Zoe:It may be difficult to pinpoint your accomplishments. Here are a few questions that you can ask yourself to help you write your accomplishments. (Click on hyperlink) Here is a link to an accomplishments worksheet that can be used as a brainstorming tool to help you identify your accomplishments.
Zoe: Is there something that you need to add or delete to the job experience section of your resume? Take a minute to write some follow up action. (Allow participants one minute to respond.)Dawn: Make sure to post your questions in the chat area.
Time is winding down…let’s wrap this webinar up.
Zoe: Here’s what we covered. We looked at these 4 sections of the resume and explore a few practical tips to help you in your writing. You identified follow up action as a result. Wecould have covered a lot more but we had a time limit. Do you have any questions about resumes that did not get covered? Let’s hear are few…(If no one has any questions, go to questions that were posted earlier after each section.)
Zoe: Lastly these next couple of slides that contain a few resume do’s. It is critical to have someone read your resume. Typos and spelling errors on your resume are not acceptable. Make sure to save your resume under an easy to understand file name. The best thing to do is to use your full name. It is also a good idea to create a text version of your resume so that your can easily upload it to online application system. (Explain a little further.) Don’t be afraid of a two page resume if you have lots of experience.
Zoe: As far as formatting is concerned. Here are few general rules to follow. Bullets are easier to read than paragraphs. Keep your margins normal. The appropriate use of white space is appealing to the eye. Don’t overuse any of the font features. Stick with a 11 pt. or 12 pt. font. 10pt. or below is just too small. Make sure to use a font that is professional and easy to read. Studies have shown that readers prefer serif fonts for print documents and sans serif for web documents that are read on a computer screen.
Zoe: Here are a few resource that you can refer to as your follow through with updating your resume. (Explain each resource.)
Zoe: Follow through with follow up action is the key to your success. It’s best to implement these actions within the next two weeks. And do not forget to register for the next IWYK Professional Development Sessions which will be posted to the groups FB page within the next couple of weeks.
Dawn: Wow! We hope that you benefited from this past hour. Don’t forget that we have your questions and we will work on getting you a response within the next week. Thank you so much for attending! You were a fabulous audience. Be free!
1. The webinar will begin in a few moments… “It’s WHO You RESUME WRITING 101: Know” Professional WRITING TIPS FOR THE CONNECTED Development PROFESSIONAL Series Conference Call: (218) 339-2409 Guest Code: 892 9290
2. WELCOME!Dawn Ja’Net Williams Zoe Brown Breaking Free, Inc. The Training Trio, LLC
3. Your outlook upon life, your estimate ofyourself, your estimate of your value arelargely colored by your environment. Yourwhole career will be modified, shaped,molded by your surroundings, by thecharacter of the people with whom youcome in contact every day... Orison Swett Marden “It’s WHO you know.”
4. MissionIWYK helps women transform theirpersonal and professional lives and U P C O M IN G P RO F E S S I O N A Lprovides them with hands on D E V E LO P M E N Tresources to assist them in reaching SESSIONS I N C LU D E :new heights and making the Careerconnections that matter in their Planningcareers and businesses. Financial L i te r ac y Life Coaching Social N et w o rk i n g PurposeIWYK is devoted to helping womenunveil the hidden treasures ofemotional growth and physicalprosperity within, by offering itsmembers a variety personal andprofessional workshops.
5. WHAT WE WILL COVER Review Identify Examine 4 practical tips changes yousections of a for each will make to resume section your resume
6. Use the chat area to share with everyone aword that describes you professionally
7. A recruiter screensresumes between 2.5 to20 seconds.Source: Avoid These 10 Resume Mistakeshttp://www.quintcareers.com/resume_mistakes.html
8. A recruiter can receive asmany as 200 resumes foreach open position. Source: College Career Service Center
9. In a recent study, 71% ofhiring managers preferreda customized resume. Source: www.careerbuilder.com
11. 4 RESUME SECTIONS Contact CareerInformation Objectives* Career JobSummary* Experience
12. CONTACT INFORMATION
13. CHECK IT OUT: CONTACT INFORMATION
14. CONTACT INFORMATION Too fancyEmail shouldbe simple & direct Can also include website and social networking link
15. APPLY PRACTICAL TIPSWhat do you What do youneed to add need to reviseto the contact in the contactsection of section ofyour resume? your resume?
16. CAREER OBJECTIVE
17. CAREER OBJECTIVE OBJECTIVE A: OBJECTIVE BA challenging creative To apply my knowledgeopportunity where I can acquired through aapply my skills in a bachelor’s degree indynamic organization Marketing andwith plenty of room for Communications andadvancement. internships at a public relations agency to an entry-level position on the marketing team of a major financial institution.
18. APPLY PRACTICAL TIPSWhat do you What do youneed to add need toto your delete fromcareer your careerobjective? objective?
19. CAREER SUMMARY
20. CAREER SUMMARYImpressive Right up& relevant front Paragraph or bullet list
21. CHECK IT OUT: CAREER SUMMARY SUMMARY OF QUALIFICATIONS: A loan and credit underwriter seeking a position with a financial instituion and is experienced at analizing loan applications and working with customers in commerical and retail loan transactions.
22. A Better Career Summary MAKE SUREAccomplished loan and credit underwriter YOUR CAREERwith nine years experience in commercial SUMMARY...and retail banking and a proven record of S h o w c a s es yo u rprofitable lending transactions. Adept at best selling pointscombining in-depth knowledge ofindustry practices and legal requirements I d e n t i fi e s key a c c o m p li s hm e n t swith analytical expertise, strategicnegotiation, and skillful relationship I m m e dia tel y d e m o n s t r a tesbuilding to secure new and repeat yo u r v a l u ebusiness. Earned top underwriter or Tw e a ke d s o t h a trunner-up status in Northeast region for it matches each type of positionpast four years. t h a t yo u a p p l y for
23. APPLY PRACTICAL TIPSWhat do you What do youneed to add need toto your delete fromcareer your careersummary? summary?
24. JOB EXPERIENCE
25. JOB EXPERIENCEJob Information Accomplishments
26. CHECK IT OUT: JOB INFORMATION Example A Example BInstructional Systems June 2004 – June 2009Designer Instructional SystemsGeneral Dynamics C4 DesignerSystems General Dynamics C4Cincinnati, Ohio SystemsJune 2004 – June 2009
27. ORDER OF IMPORTANCE Title/position Employer name City & state of employer Dates of employment
28. What’s the difference between a responsibilities driven resume and anaccomplishments driven resume?
29. CHECK IT OUT: DUT Y OR ACCOMPLISHMENT?Crafted a vision for a regional office and transformed vision intoa fully operational office within six months.Draft written proposals, conduct sales presentations, negotiateprice points and draft contract language.Participate in ongoing development of sales & marketingbudget and strategies to uncover new business.Designed over 25 training projects in the areas of leadership,management, professional development, school readiness,Early Head Start, oral health, and homelessness within 18months of the contract period.
30. What special thing did you do to set QUESTIONS yourself apart? TO ASK YOURSELFWhat did you do to make each job your own? What are you most proud of in each Click here to job? access the Accomplishmen ts Worksheet
31. APPLY PRACTICAL TIPSWhat do you What do youneed to add need to reviseto the job in the jobexperience experiencesection? section?
33. PRACTICAL TIPS Contact CareerInformation Objectives Career JobSummary Experience
34. RESUME DO’SGet someone to proofread and edit your resumeSave resume using a simple file name – Owen Collins_resume.docxSave a text version of your resume to copy and paste into online application systems – Owen Collins_resume.txtUse two pages if you have lots of experience
35. RESUME FORMATTING DO’S Use bulleted text Keep margins ¾” to 1” Avoid overusing CAPS, Bold, or Italic & avoid Underline all together Use a 11 pt. or 12 pt. font (do not use a font lower than 10 pt.) Pick a font that is professional and easy to read Serif (Georgia, Book Antiqua) - print San serif (Arial, Verdana) - web
36. RESOURCES The Top 10 Things You Need to Know about E-Resumes and Posting Your Resume OnlineGood and Bad Resumes: 10 Great Social Sites for ResumeWant to See the Difference? Building
37. FOLLOW UP ACTIONReview and update your resumeBrainstorm your accomplishmentsRead and research more resume tipsRegister for the next IWYK Professional Development Session
38. “It’s WHO YouTHANK YOU FOR Know” Professional ATTENDING! Development Series