EDIP:
European Design Innovation Platform
MarziaMortati, BeatriceVillari
PolitecnicodiMilano
Agenda
12.15 – 12.30 Design Policy in Europe
12.30 – 12.50 Examples of design policies
12.50 – 13.10 EDIP European Design ...
 
design-­‐driven	
  
	
  
not	
  designed	
  
	
  
VS
Los Angeles AirportPrague Airport
Design Policy Context in EU
… & more to come?
2009:PoliticalcommitmentatEuropeanlevel	
  
2011:EuropeanDesignInnovation In...
Europe 2020
Flagship Initiative
Innovation Union
EDII Initiative
In line with the commitment taken in the Innovation
Union, the European Commission has launched in 2011
th...
DESIGN POLICY
ACROSS EUROPE NOW
only few governments
have developed clear
national or regional
strategies to include
design in innovation
policies.
design...
THE LEVELS OF DESIGN IN ENTERPRISES
DESIGN LADDER
(Danish Design Centre, 2003)
(Ramlau & Melander, 2003)
STAGE 1
NO DESIGN...
How to propose design programmes
LEVEL 1 & LEVEL 2
› To develop the local design culture – through
dissemination coming fr...
› Pilot projects including design in new areas – for
example through involving expert institutions that can
guide the acti...
› New innovation projects to combine multi-disciplinary
competences
› Projects to experiment around the launch of new prod...
DEA – Design e Artigianato
Institutions involved:
Provincia Autonoma di Trento,
CEII Trentino,
Politecnico di Milano – DES...
DEA – Design e Artigianato
Edi$on	
   Ideas	
   Companies	
  
Involved	
  
Designer	
  
applica$on	
  
Projects	
  
Ed	
  ...
DEA – Design e Artigianato
The process of activation of the initiative
DEA – Design e Artigianato
Seminars for companies – to introduce entrepreneurs to the
main capabilities of design.
Design ...
Designing Demand
Design Council UK
Designing Demand sets out to improve the performance of
UK businesses by helping them t...
Designing Demand
The process of activation of the initiative
Designing Demand
The objectives of the initiative
Designing Demand
The main characteristics of the initiative
1. Design Council – the precense of an institution has been a
...
Designing Demand
e mix of people
involved, enterprises,
and tools has been one
of the main advantages
of the programme.
T...
White Logistics
and Storage
Rebrand
Design Bulldozer
Estonia’s Design Action Plan - 2012
Design Bulldozer is the pilot initiative of the national
programme on...
Design Bulldozer
The objectives of the initiative
1. To improve the
competitiveness of
Estonian companies
through design
2...
1. COMPANY IDENTITY
To shi the company from pure
cra to more structure through
introduction of:
- Control of the chain o...
TYPES OF PRODUCTS
Design Bulldozer
The design Audit - Alpaka
WHAT TO IMPROVE THROUGH DESIGN
Design Bulldozer
The design Audit - Alpaka
ACTION PLAN THROUGH BULLDOZER
Design Bulldozer
The design Audit - Alpaka
Design Bulldozer
The design Audit - Alpaka
ACTION PLAN THROUGH BULLDOZER
www.designpolicy.eu
DeEP | Design in European Policy
ACTION PLAN FOR
DESIGN-DRIVEN
INNOVATION
Action Plan for Design-Driven Innovation
Aims to accelerate the take-up of design in
innovation policy, with 3 strategic a...
Delivering theAction Plan: EDIP
The European Design Innovation Platform is one of
the key mechanisms for delivering the vi...
The EDIP concept
EDIP’s vision is to
connect and raise
awareness across
the EU, of the potential
of design to drive
innova...
The EDIP consortium
Consortium Lead:
Design Council, UK
Work Package Leads:
Lancaster University, UK
Birmingham City Unive...
The vision for the Platform
Not just information, and not a library. Enable users to:
•  Explore design and innovation kno...
WP1 Information & Web Platform (Design Council, UK)
Design, build and maintain a web platform to showcase best practice & ...
WP3: Engaging Policy-makers
•  Create an online Policy Forum.
•  Produce 10 case studies of design-driven policy.
•  Colla...
SHARING IDEAS!
Design Personas.
Please, help us
understand the
Latvian system of
policies and design?
Understanding users
Design Personas.
How it works:
It is not a questionnaire, it
is a tool to create and share
users profiles.
Understanding u...
Please,
Share with us what
you already know
to make it visible
for external people
Understanding users
What is the level of
understanding of
Design as tool/lever
for innovation and
growth ?
What about Design in Your contexts
What will
people use the
information/
service for ?
What kind of information do YOU need
How should we
present the
Information ?
What kind of ‘language’
What frustrations do
people have with current
resources on design /
design policies ?
What about the lack of information
If the European Forum
could do just one thing to
support YOUR
INSTITUTION, what
would it be ?
What about the lack of infor...
Which actors/organizations/
networks are crucial in Your
country for design policy
(making, promoting,
evaluating) ?
What ...
What do people want
from an European
Forum on Design
Policies ?
Bulding a place for design discussion
Thank you!
Marzia Mortati – Politecnico di Milano
marzia.mortati@polimi.it
Beatrice Villari – Politecnico di Milano
beatri...
Edip ws latvia 14_may_politecnico
Edip ws latvia 14_may_politecnico
Edip ws latvia 14_may_politecnico
Edip ws latvia 14_may_politecnico
Edip ws latvia 14_may_politecnico
Edip ws latvia 14_may_politecnico
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Edip ws latvia 14_may_politecnico

  1. 1. EDIP: European Design Innovation Platform MarziaMortati, BeatriceVillari PolitecnicodiMilano
  2. 2. Agenda 12.15 – 12.30 Design Policy in Europe 12.30 – 12.50 Examples of design policies 12.50 – 13.10 EDIP European Design Innovation Platform 13.10 – 13.45 Sharing Ideas! 13.45 – 14.00 Conclusions and future activities
  3. 3.   design-­‐driven     not  designed     VS Los Angeles AirportPrague Airport
  4. 4. Design Policy Context in EU … & more to come? 2009:PoliticalcommitmentatEuropeanlevel   2011:EuropeanDesignInnovation Initiative   2012:RoleofEuropeanDesignLeadershipBoard   2013:Action-PlanforDesign-DrivenInnovation   2014:EuropeanDesignInnovationPlatform
  5. 5. Europe 2020 Flagship Initiative Innovation Union
  6. 6. EDII Initiative In line with the commitment taken in the Innovation Union, the European Commission has launched in 2011 the European Design Innovation Initiative (EDII) to exploit the full potential of design for innovation. The goal of the initiative is to: - raise the awareness of design as a driver of innovation in Europe - enhance its role as a key discipline to bring ideas to market transforming them into user-friendly and appealing products, processes or services by enterprises and public services in the EU.
  7. 7. DESIGN POLICY ACROSS EUROPE NOW
  8. 8. only few governments have developed clear national or regional strategies to include design in innovation policies. design has a fragmented role in innovation policies across EU. Design Policy in Europe now
  9. 9. THE LEVELS OF DESIGN IN ENTERPRISES DESIGN LADDER (Danish Design Centre, 2003) (Ramlau & Melander, 2003) STAGE 1 NO DESIGN Design plays no role in product development STAGE 2 DESIGN AS STYLING Design is only relevant in terms of style STAGE 3 DESIGN AS PROCESS Design is integral to the development process STAGE 4 DESIGN AS STRATEGY Design is a key strategic means of encouraging innnovation
  10. 10. How to propose design programmes LEVEL 1 & LEVEL 2 › To develop the local design culture – through dissemination coming from local institutions, and specific training dedicated to enterprises/ organizations or other stakeholders. › To develop the competences linked to products/ services/strategy development through design – through small projects that combine designers and enterprises, or insert designers in other contexts as mentors.
  11. 11. › Pilot projects including design in new areas – for example through involving expert institutions that can guide the activity (such as universities and design councils) › Projects to mentor and coach local organizations – for example to raise awareness around specific characteristics of design, like graphic qualities and coordinated image, or to introduce a product/service designer in the technical team of the company. How to propose design programmes LEVEL 1 & LEVEL 2
  12. 12. › New innovation projects to combine multi-disciplinary competences › Projects to experiment around the launch of new product/ service systems › Projects to experiment and regenerate the customer experience How to propose design programmes LEVEL 3 & LEVEL 4
  13. 13. DEA – Design e Artigianato Institutions involved: Provincia Autonoma di Trento, CEII Trentino, Politecnico di Milano – DESIGN dep. DEA aims at developing new products, services, and communication in local craft companies through the collaboration between young designers and enterprises. The design policy initiative
  14. 14. DEA – Design e Artigianato Edi$on   Ideas   Companies   Involved   Designer   applica$on   Projects   Ed  01  09/10   27   9   105   5   Ed  02  10/11   13   70   60   10   Ed  03  11/12   20   13   143   8   Duration: 10 months Total Annual Budget: 200.000 €
  15. 15. DEA – Design e Artigianato The process of activation of the initiative
  16. 16. DEA – Design e Artigianato Seminars for companies – to introduce entrepreneurs to the main capabilities of design. Design Audit – to get to know companies and to orient the development of projects. Match company / designer – to create a direct relationship and sustain knowledge exchange. Support of the university to the development of projects – the university has been the connector and facilitator of the initiative Few interesting activities
  17. 17. Designing Demand Design Council UK Designing Demand sets out to improve the performance of UK businesses by helping them to use design as a key driver of growth and competitiveness. The programme’s overarching objective is to embed effective processes for the management of design in SMEs and also specifically in technology start-ups.
  18. 18. Designing Demand The process of activation of the initiative
  19. 19. Designing Demand The objectives of the initiative
  20. 20. Designing Demand The main characteristics of the initiative 1. Design Council – the precense of an institution has been a quality assurance 2. Demand-led – consulting services have been highly personalised, and guided by expert Design Associates 3. Design Associates – expert consultants have coached businesses aer following their own training (Business Advisors and Designers Workshops). 4. Assistance to businesses – services to businesses have been delivered according to their level of expertise.
  21. 21. Designing Demand e mix of people involved, enterprises, and tools has been one of the main advantages of the programme. The main characteristics of the initiative
  22. 22. White Logistics and Storage Rebrand
  23. 23. Design Bulldozer Estonia’s Design Action Plan - 2012 Design Bulldozer is the pilot initiative of the national programme on design in Estonia. It has selected 10 enterprises to work with 10 design managers for 20 months to develop new products and services. Institutions involved: Estonian Design Centre, Ministry of Economy and Communications, Enterprise Estonia
  24. 24. Design Bulldozer The objectives of the initiative 1. To improve the competitiveness of Estonian companies through design 2. To increase the strategic use of design in national companies 3. To encourage the development of a national market for design services 4. To increase the export capacity of Estonian companies
  25. 25. 1. COMPANY IDENTITY To shi the company from pure cra to more structure through introduction of: - Control of the chain of production, from raw material to marketing - Local production - Constant development of new products - Constant control of the process of product development Design Bulldozer The design Audit - Alpaka
  26. 26. TYPES OF PRODUCTS Design Bulldozer The design Audit - Alpaka
  27. 27. WHAT TO IMPROVE THROUGH DESIGN Design Bulldozer The design Audit - Alpaka
  28. 28. ACTION PLAN THROUGH BULLDOZER Design Bulldozer The design Audit - Alpaka
  29. 29. Design Bulldozer The design Audit - Alpaka ACTION PLAN THROUGH BULLDOZER
  30. 30. www.designpolicy.eu DeEP | Design in European Policy
  31. 31. ACTION PLAN FOR DESIGN-DRIVEN INNOVATION
  32. 32. Action Plan for Design-Driven Innovation Aims to accelerate the take-up of design in innovation policy, with 3 strategic areas for action: •  Promoting understanding of design's impact on innovation •  Promoting design-driven innovation in industries to strengthen Europe's competitiveness •  Promoting the adoption of design to drive renewal in the public sector
  33. 33. Delivering theAction Plan: EDIP The European Design Innovation Platform is one of the key mechanisms for delivering the vision of the Action Plan. It will deliver: •  A web-based platform to support peer-learning, networking and partnerships •  A programme of engagement… —  Advocating design-driven innovation to policy-makers —  Supporting the design capabilities in enterprises —  Supporting the design capabilities in the public sector
  34. 34. The EDIP concept EDIP’s vision is to connect and raise awareness across the EU, of the potential of design to drive innovation in business and the public sector.
  35. 35. The EDIP consortium Consortium Lead: Design Council, UK Work Package Leads: Lancaster University, UK Birmingham City University, UK Politecnico di Milano, Italy Danish Design Centre, Denmark Nesta, UK Supporting Partners: KEPA, Greece Invest Northern Ireland, UK Estonian Design Centre, Estonia ARC Fund, Bulgaria Luxinnovation, Luxembourg La 27e Region, France dSola, Slovenia Dissemination Partner: European Network of Living Labs Register  your  interest  at  www.designpla=orm.eu   © Eric Fischer (Creative Commons)
  36. 36. The vision for the Platform Not just information, and not a library. Enable users to: •  Explore design and innovation knowledge •  Find peer support, and make contacts •  Connect existing projects on design & innovation •  Benefit from an international knowledge base that will grow to become the first place to go…
  37. 37. WP1 Information & Web Platform (Design Council, UK) Design, build and maintain a web platform to showcase best practice & enable connections WP0 Coordination & Management (Design Council, UK) Manage the consortium and ensure delivery and robust risk management EDIP Work Packages Overview WP2 Knowledge Integration (Lancaster Uni & Birmingham City Uni, UK) Select best content for web platform, support partners to add new content WP6 Design Leadership (Design Council, UK with Dsola) Engagement of design leaders WP3 Engaging Policy-makers (Polimi, IT with ARC & LUX) Engagement of policymakers WP5 Engaging the public sector (NESTA, UK with EDC & LR27) Engagement of public administrators WP4 Engaging enterprises (Dansk Design Centre, DK with Invest NI & KEPA) Engagement of enterprises WP7 Dissemination & Advocacy (Design Council, UK with ENoLL) Raise awareness of the platform via EU networks and by reaching out to key organisations
  38. 38. WP3: Engaging Policy-makers •  Create an online Policy Forum. •  Produce 10 case studies of design-driven policy. •  Collate key resources on design-driven policy in an online repository. •  Develop recommendations to help policy-makers self-assess design policies. •  Host 8 advocacy and immersion events for policymakers. •  Engage many policy-makers in these events across Europe
  39. 39. SHARING IDEAS!
  40. 40. Design Personas. Please, help us understand the Latvian system of policies and design? Understanding users
  41. 41. Design Personas. How it works: It is not a questionnaire, it is a tool to create and share users profiles. Understanding users
  42. 42. Please, Share with us what you already know to make it visible for external people Understanding users
  43. 43. What is the level of understanding of Design as tool/lever for innovation and growth ? What about Design in Your contexts
  44. 44. What will people use the information/ service for ? What kind of information do YOU need
  45. 45. How should we present the Information ? What kind of ‘language’
  46. 46. What frustrations do people have with current resources on design / design policies ? What about the lack of information
  47. 47. If the European Forum could do just one thing to support YOUR INSTITUTION, what would it be ? What about the lack of information
  48. 48. Which actors/organizations/ networks are crucial in Your country for design policy (making, promoting, evaluating) ? What about Design in Your contexts
  49. 49. What do people want from an European Forum on Design Policies ? Bulding a place for design discussion
  50. 50. Thank you! Marzia Mortati – Politecnico di Milano marzia.mortati@polimi.it Beatrice Villari – Politecnico di Milano beatrice.villari@polimi.it www.designplatform.eu

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