By: Team Impact (Michael Brandon, Emmrial Worley, Cagney Farmer, Joseph Lewis and Lynnsey Lewis)
-Nationwide extreme sports retailer. -High quality name brand products- snowboards, wakeboards, skateboards, longboards, surfboards, and apparel. -Hybrid competitive advantage strategy. (differentiation and low cost)
Mission Statement: Our mission at 360 boardshop is to provide everything you need to board and more, while providing excellent customer service.
The meaning behind our mission statement at 360 Boardshop, is to let our customers know that we have every board they could need for their choice sport, and that we are giving them an experience. They can choose from a variety of boards for any sport, and hopefully they will choose our store for the next sport they choose to adopt.
Slogan Can be a very powerful marketing tool Short sentence that sums up brand’s positioning Integrates all of its different marketing channels Gives consumers a memorable message to take away with them
Segment 1 Ages 5-11 years old look up to older segments want to be like them when older start experimenting with the sports
Segment 2 Ages 12-17 years old becoming more involved in sports determining which they are most interested in persuading parents to purchase products
Segment 3 Ages 18 and up Most important segment Consumers; most crucial customers Most likely segment to create most profit for company
Advertising Spectrum Advertising at location of stores. Our sign could be made from a LED monitor contractor. These individuals make movie screens for stadiums, they are more affordable than LCD’s or Plasma television. They can accommodate live stream videos form our sporting events and demos of our products being used. Inside the store there will be LCD monitors for every section of sports, streaming local individuals doing tricks. Most people that have not made a name for thereselves will be happy to give us plenty of videos. We can use our website’s to coordinate this activity.
Advertising Spectrum Advertising during the short-run. Our shop will have limited resources' at first so the plan will be to utilize promotional tools that are somewhat inexpensive. A quick lunch of computer based networks such as our own Web site, My Space, Face Book, Twitter, and designing a site for blogs so we can better serve our clients. Live stream videos on YouTube with our commercial, and key videos form clients using our products. Promotions over local radio stations, news papers and billboards.
Advertising Spectrum Advertising during the long-run. Once our resources increase we will be looking to sponsor some well known names in the industry. Sponsoring our own competitions will be a good way to get a lot of publicity and quick. Our shop focuses on various sports. We will have our slogans everywhere at every event. Eventually we will want to focus on television, and sponsoring a couple of good athletes will make this possible.
Change and modification After the short-run we will continue to monitor our sales and corresponding web sites. Focus on what works, and redirect our strategy to custom fit the new changes for the long run. This is a ongoing process and will be continued indefinitely.