2. Representation of gender
is the media. All media
Media language texts are re-presentation
Institution of reality.
Genre
Representation
Genre is a French word Audience
meaning “Kind, Sort or Ideology
Style.”
Narrative
Ideology is the ideas behind a
media text, the secret agenda of
its producers.

3. Denotation: The explicit or actual
meaning.
Connotation: The implicit or
associated meaning.
Iconography: Things that are
characteristic & symbolic to a
particular representation.
Omnipotent: When the audience
knows more than the character.
Hegemony: ways in which the media
encourage people to consent to
status power structures.
Verisimilitude: creating a sense of
reality, the quality of appearing to
be true or real.

4. Its easy to recognise what genre a film belongs to.
Audiences are known to genre because of its
reassuring and familiar patterns of repetition and
variation.
Repetition is one of the main ways the audiences
understand the media text

5. Its easy to get a audience.
Its easy to choose and market your audience.
Easy to market for example: a film poster/trailer.
Producers can exploit a winning formula and minimise taking monetary risks.