This is what they say about Zipiko
“Zipiko is an example of a really
great mobile Web app: it’s simple, “Creating events is really
it’s well designed, it’s well suited to simple, and since you can RSVP
the mobile use case and it through your phone, there’s no
integrates well with text problem if you’re away from
messaging.” your computer.”
Daniel K. Appelquist (Vodafone) www.killerstartups.com
Zipiko won Mobile 2.0
in Barcelona 2008!
“Zipiko, has a neat
“Zipiko is a fairly simple, but
application, for sorting
extremely sexy little application
out your social life.”
that enables you to see what www.venturebeat.com
your friends are planning to do,
and invite them to join you.”
www.thenextweb.org
This is how Zipiko looks like
Accessible Zipiko can be used in mobile phones,
desktop computers and also with SMS
+
Zipiko for user
See plans of your friends and plans of
groups you belong to.
Join to the event and invite
your friends
Share your own plans
How can you use Zipiko in your
website
Site
• Customizable widget to showthe near
events that are happening in
the closest
future. People can easily join and invite
friends to come along.
• Badges to promote the event/group and
easily join and invite friends to come
along.
Clicking Join!-button
visitors can join the event
and invite their friends.
Business models
Sponsored SMS Sponsored events Intention Ads
Sponsored SMS is an
advertisement related to
SMS messages sent from
Zipiko
Sponsored event is an advertisement
related to specific event
Intention Ad is an advertisement
related to specific activities
Benefit of SMS -messages
SMS
• -Ads for the event inbeer endKipsari tomorrow at 7:00 pm. to join reply “yes” and
★ Helene says let’s
the
at
of the SMS:
see who’s coming at ww.zipiko.com/adxp *sponsored by Saku Originaal*
• -Reminders:
★ Zipiko reminder: beer at Kipsari at 7:00 pm. with Helene, Richard and you.
Reply “no” within 15 min if you can’t make it and Zipiko will let the others
know. *sponsored by Saku Originaal*
How can you use groups
Group
• Users can also join a group (Helsinki nightlife, Bar X, Mobilemonday)
• They get an by theirevery week with the events that are posted to as a
groups and
e-mail
friends. Your company can use such groups
their
channel to market events.
• When users go to Zipiko, they immediately see preview of all those
events.
Using groups in Zipiko
Group view shows all events
in one group
Homepage view shows all
user’s events and how are
participating.
Event view shows who are
coming, what time and
comments related to event
We know your users
Information gathering
• We know the users who are interested in your events
• We know what they and other Zipiko users are planning to do in your region
= better targeted marketing (intention Ad, sponsored SMS)
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