Winnovation Network
Winnovation Network
Social Media Solutions for Business

No Doubt
Social media has changed the way
we do things.
New contact books
New encyclopedias
New photo albums
New diaries

New Potential
Now it’s changing the way we do
business.
New marketing
New communication
channels
New intranets
New workflows

Clear Benefits
69% respondents say they
have gained business benefits
from social media.
Businesses find that social media
can lead to more innovative
products and services, more
effective marketing, better access
to knowledge, lower cost of doing
business, and higher revenues.
(1,700 sample, McKinsey &
Company, September 2009)

Integration is Key
Social media needs to be part of the work flow.
Successful companies not only
tightly integrate Web 2.0
technologies with the work flows
of their employees but also create
a 'networked company,' linking
themselves with customers and
suppliers. (McKinsey & Company,
September 2009)

There is Return On Investment:
• Community users remain customers 50% longer than non-
community users. (AT&T, 2002)
• Cost per interaction in customer support averages $12 via
the contact center versus $0.25 via self-service options.
(Forrester, 2006)
• Community users visit (website) nine times more often than
non-community users. (McKinsey, 2000)
• Customers report good experiences in forums more than
twice as often as they do via calls or mail. (Jupiter, 2006)

How can we help?

Our alliance helps organizations
harness all the benefits of social media.
Web Technologies &
Solutions
Mobility, location Social Media
Information & Portals Concepting &
Marketing Agency
Web 2.0/Social Business and
Media
Business Leadership
Consulting Innovations

Our uniqueness:
Business and IT consultants with a deep knowledge of social
media, mobility and technology tools.
We help organizations to effectively use social media and
mobile technologies to improve business performance and
customer engagement.
We help clients in their transformation into a dynamic and
social business culture in order to tap into the benefits of the
social web and Enterprise 2.0.

Who is Winnovation Network?

Markku Silén
27 years experience in management
consulting, technology solutions and
systems integration.
Served as CEO for Accenture Nordic
and Baltics from 2002 – 2006.
Markku formed the Winnovation
Network to fulfill his passion to
bring the benefits of social media-
based solutions into the enterprise
environment.

Experience and usability design
Concep5ng social applica5ons
Integra5on of exis5ng web
applica5ons
Research and monitoring
social media agency
Your social media partner

We help our customers with mobile processes,
make improvements through using real‐5me
geographic informa5on, and in the integra5on
into their back‐end systems.
Solid exper5se and extensive experience in:
‐ wireless processes
‐ loca5on informa5on portals
‐ web technologies

Global IT Consultancy
Headquartered in Beijing with offices in Oslo and
Stockholm. 150 people from all 6 con5nents,
blending into a global culture
Agile Evangelists
Promo5ng Agile soPware development process,
enabling customer interac5on and user‐driven
innova5on to reduce risk and build beQer
products
Portal Experts
State‐of‐the‐art competence on leading Enterprise
2.0 collabora5on plaSorms Drupal and Google
Wave. Strong experience from large‐scale portal
environments
h"p://www.ethos.com.cn

Growth Lab Consulting
‘External’ facing ‘Internal’ facing Social media
Social web social web Implementation! Technology
•! Social media •! Collaboration and •! Facilitate the growth •! E2 Tools and vendor
readiness and communication of conversations and selection!
maturity needs assessment the adoption of new •! Specs for back-office
assessment! •! ONAs tools! integration!
•! Community building ! •! Employee, Customer, •! Program & change •! Current client
•! Social web strategy, Partner Collaboration Coaching! platforms strength
processes & programs •! Business case & and weakness
organizations, •! CoP and social metrics! analysis!
business models! capital •! Best practices! •! Liaison between IT
•! Social web roadmap! •! Social CRM •! Leadership alignment and technology
•! C-level awareness •! Blending applications •! Innovation/social provider
workshops into the user's media work shops!
routine •! Wider rollout plans
responsibilities
•! Internal branding

Thanks!