Winnovation Network
Social Media Guidance
cultural change is as important as technology

Going beyond tools
Our job is to identify the right social media tools to solve your
business needs and then helping your organization learn how to
utilize them best.
Based on extensive experience working with open-source and
“hosted” platforms, we can offer you solutions that are not only
more cost-effective but future proofed due to massive
community support and innovation.

Main Challenges
Culture change
Open approach to engaging and embracing customers
Shi4 focus from internal to external
Accep9ng customer control of conversa9ons
Social Media awareness
Social Business Model design
Social media understanding
Ability to market in the social media channels
Not supported by exis9ng enterprise IT
How to engage customers in
collabora9ve dialogues

Turnkey Solution
CLIENT
SOCIAL MEDIA WINNOVATION
SOLUTIONS NETWORK
SOCIAL MEDIA ZIPIPOP / GLC
CHANGE PROGRAM GROWTH LAB CONSULTING
TECHNOLOGY ETHOS / 5TH ELEMENT

Social Media Guidance
To fully understand the potential of social media you first need
to be familiar with its practices and possibilities. And then how
it can specifically be used and implemented inside your
organization.
Together with our Winnovation Network partners we can offer
tailored guidance coaching to take you smoothly from
understanding to strategic planning and implementation. This
process is divided into two steps:
1st Social Media Bootcamps 2nd Social Media Guidance

Social Media
• Awareness workshops
• Best practices
• Online marketing
• Concept development
• Social culture training
• On-site operative coaching

Kick-start

Social Media Bootcamp
Preparation 1st Hour 2nd Hour 3rd Hour 4th Hour
Client Q&A
Social Media
Power &
Potential
Social Media
Solutions for
Business
Hands-on
Experience with
Social Media Tools
Discussion &
Summary. Next
step suggestions

Change Programs
Business Potential Assessments:
• Social Business Model design
(communities)
• Innovation workshops
Program & Change Coaching:
•Change Pulse monitoring
•Pull and push training program design
Community Management
• Facilitate growth of conversation
using social media tools

Social Media Guidance & Strategy Development
1st Month 2nd Month 3rd Month 4th Month 5th Month 6th Month
Creating right
atmosphere for
internal culture
change
Test social media tools
with early adopters
Interviews across
organization to define
critical development areas
Identify and build social
media team
Implementing technical solutions
Creating Strategy Proposal

Our Process

Feedback‐driven approach
• Benefit focused
• Short cycles
• Reducing risk ITERATION
• Enabling learning
and innova9on

Program and Itera9ons
ITERATION
PROGRAM
• Typically las9ng 3 to 12 months ITERATION ITERATION
• Business goal driven
PROGRAM
CYCLE
ITERATION
• Typically 30 days ITERATION ITERATION
• Feature/progress driven
ITERATION