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Managers Briefing
Key things you need to know
richievk
Richard von Kaufmann // Head of Social // Founding partner
Social collaboration – Managers Breifing Richard von Kaufmann Zipipop Freud
"Re:Re:Fw:Re" is not a process.
Ralph Siepmann, Social Business Subject Matter Expert, IBM
Social collaboration – Managers Breifing Richard von Kaufmann Zipipop Freud
Social collaboration – Managers Breifing Richard von Kaufmann Zipipop Freud
Social collaboration – Managers Breifing Richard von Kaufmann Zipipop Freud
WHAT IS SOCIAL MEDIA?
Sharing, discussing, and interacting around content in
social networks.
Richard von Kaufmann 2013
WHAT IS SOCIAL COLLABORATION?
Sharing, discussing, and interacting around content in
“closed” social networks.
Richard von Kaufmann 2013
CLOUD COMPUTING
Private or public: Does it make sense to maintain your own servers?
SOCIAL SPACES
That can be accessed on the move
ON THE SAME PAGE
MOBILITY
Accessing and sharing on the move
http://www.slideshare.net/mjadoul/7-habits-2014
SECURITY — A relative view
Email is inherently leaky (eg sending to a wrong person, forwarding)
Emails are like electronic postcards that can be intercepted
Email attachments can’t be retrieved & are downloaded
Collaboration spaces are invite only
Collaboration spaces are protected by SSL banking security
Collaboration space access can be denied retroactively
CROSS COLLABORATION SPACES
collaborative
real-time
transparent
What really motivates workers?
Harvard Business Review asked 600 managers to rank these factors:
● recognition
● incentives
● interpersonal support
● support for making progress
● clear goals
Which one did the managers vote
least important?
Which one did the managers vote
least important?
support for making progress
Which one did 12,000 employee
diary entries highlight as the most
important?
Which one did 12,000 employee
diary entries highlight as the most
important?
support for making progress
Social collaboration – Managers Breifing Richard von Kaufmann Zipipop Freud
SOCIAL IQ
Does your organization have a
flat enough hierarchy?
Is there a sufficient culture of
sharing?
Do the employees understand
how they would benefit?
HEALTH CHECK
One to one management interviews
Employee survey
INITIATIVE LEADER
To coordinate initial efforts and be the first Community Manager
STEERING COMMITTEE
Members should be enthusiastic about social collaboration
potential and influential within the organization
Cross-departmental — open up the silos & get buy in
TOOLS ARE A MEANS TO AN END
Tools must be integrated logically
into day-to-day processes.
STRATEGIC ROLLOUT
Never invite people to a
collaboration space that is
empty of content.
First pre-fill it with a few
pieces of relevant
information.
Social collaboration – Managers Breifing Richard von Kaufmann Zipipop Freud
LEAD THE WAY
Admins establish the usage rules by setting the appropriate style
Large communities = general awareness Small groups = micro forum
PEOPLE
Employees need to be involved in
co-creating the usage solutions.
Personal social interests should
be tolerated and supported.
INFORM & EMPOWER
OSKE REVIEW REPORT
● Greater information sharing and
awareness building.
● Cluster board meetings are far more
productive and innovative as they can
be prepared with online communication
and document production.
● Face-to-face meetings among
community members have been
reduced significantly; this means
savings in time, money and natural
resources.
● The governance of the community is
much more easier than before; OSKE
Secretariat can contact over 200 people
without any heavy email sending, etc.
● Clusters and project participants have
been able to easily adapt the platform
for their individual projects.
ENGAGE MANAGERS & INFLUENCERS
TO CREATE A TIPPING POINT
Find out more from Robert Shaw, CEO of blueKiwi:
http://www.slideshare.net/Zipipop/the-atos-social-collaborationstoryrobertshaw-distribution1
DEFINING THE BUSINESS CASE
Understand where social technologies will facilitate
processes and interactions.
OSKE (TEM) was struggling to cooperate
effectively with over 23 organizations by email.
Skanska needed a way to help unit the newly
combined Nordic IT departments
COLLABORATIVE CYCLE
FREE THE KNOWLEDGE
http://www.business2community.com/strategy/knowledge-creation-social-
collaboration-digital-workplace-0646313#!CHSLw
Social collaboration – Managers Breifing Richard von Kaufmann Zipipop Freud
4Cs OF COLLABORATION
● Community (must have a shared purpose/goal)
● Communication (ethic of sharing & flatter hierarchies)
● Coordination (tools, empowering users, & scaling processes)
● Co-creation (shared processes, efficiency gains, innovation,etc)
facebook.com/zipiop
slideshare.net/zipipop
linkedin.com/company/zipiop
facebook.com/zipiop
Richard von Kaufmann
Head of Social // Founding Partner
Tel +358 45 11 222 73
richard@zipipopfreud.fi
www.zipipopfreud.fi richievk

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