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Intention Broadcasting (Pragmatic Web Track) i-Semantic conference September 2009 by Zipipop


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Social media innovations, together with rapidly improving data sharing methodologies, are enabling individuals and groups to instantly disseminate, or ‘broadcast’, messages across many diverse …

Social media innovations, together with rapidly improving data sharing methodologies, are enabling individuals and groups to instantly disseminate, or ‘broadcast’, messages across many diverse networks. This phenomenon, combined with the growing use of social media services for sharing and coordinating intentions, led me to develop the concept of “intention broadcasting”.

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  • 1. aturday? a l l on t h u on s o ker o n saturda y footb rs t p ? d c er er on frida ay n tuesday? po k c on n mond go lu nch o ay y? in ? su n d a y Social Media Agency ? o ff ee on s u n k n co ? k on s un bi da c al da picni w y? y? tennis y tonight oda beer t A model for Computer-mediated Intention Sharing and Coordinating
  • 2. Media Lab, University of Art & Design Helsinki We’re a social media agency
  • 3. Culture and Civilization
  • 4. Needs & Desires Goals INTENTIONS Actions
  • 5. now What is happening is already past.
  • 6. next What is happening is the future!
  • 7. New ways to broadcast
  • 8. Personal networks We can instantly reach out to multiple networks.
  • 9. Social Intentions Share and coordinating plans Organize spontaneous get-togethers Going for One?
  • 10. Entrepreneurship as Intention Nothing can happen without people first sharing their intentions.
  • 11. Silence is golden Sharing travel destinations Second-hand goods exchange Freelance services, plumbers, baby-sitting, etc. Julija Raulas
  • 12. Car sharing Intention: City A to City B, Sunday Crowdsourced: private drivers Collated: who, when, where, how + rating
  • 13. Freelance work Intention: plumber, fix sink, Saturday Crowdsourced: freelancers and skilled hobbyists Collated: Info: cost, rating, availability
  • 14. Not so smart A Google search of “red tricycle for sale in Helsinki” currently produces near useless results.
  • 15. Practical Possibilities context “real-time” search push notifications
  • 16. Intention: red tricycle, 50 euros, local area Crowdsourced: stores second-hand Collated: results come to you
  • 17. Knowing Intentions is Power
  • 18. Intention Ads Let’s breakfast at ... on ... at ... Search or add place * Dottie’s - crave homemade breakfast? Mama's on Washington Square Rose's Café 6 October Original Joe's You are in San Francisco, USA Change
  • 19. IB-system Model Not every IB-system uses all these phases.
  • 20. Problem with intentions Hard to automate Plans need to flexible Capturing of low-level spontaneous intentions
  • 21. Manageable calling email SMS Twitter
  • 22. Groups
  • 23. Movement Patterns Yahoo’s
  • 24. Sentiment Analysis
  • 25. Intentions and the Pragmatic Web “The coordinating of meaning, context and intention to facilitate communication and cooperation in achieving desired outcomes.”
  • 26. The Good Butler
  • 27. Habits, quirks and intentions
  • 28. Forewarned Faster More efficient More personal
  • 29. Predictive Social Media Analytics The mining and analysis of social media data for self-reflection, pattern extrapolation and future forecasting. Jarno Koponene Jose Simoes Media Lab Helsinki, Fraunhofer FOKUS FutureSelf Exploring potential for advertising as a case-study
  • 30. Thanks!
  • 31.