IADS Dos and don'ts in social media from the HR perspective
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IADS Dos and don'ts in social media from the HR perspective



Helene Auramo's presentation at IADS's seminar on 16th of June 2011

Helene Auramo's presentation at IADS's seminar on 16th of June 2011



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    IADS Dos and don'ts in social media from the HR perspective IADS Dos and don'ts in social media from the HR perspective Presentation Transcript

    • Dos and donts in social media from the HR perspective 17.6.2011, Helene Auramo, ZipipopFriday, June 17, 2011
    • We help companies adapt social media practices and software to improved collaboration and knowledge sharing within and between organizations.Friday, June 17, 2011
    • What is social media from a company’s Partners / perspective? stakeholders Business / organization CustomersFriday, June 17, 2011
    • The best and the brightest "If any organization wants to hire the best and the brightest around the world the internal social reality in that organization is going to have to mirror the social reality of the web.” Gary Hamel, BBC Global Business May, 2010 Gary Hamel is the originator (with C. K. Prahalad) of the concept of core competencies. The Wall Street Journal recently ranked Gary Hamel as the worlds most influential business thinkerFriday, June 17, 2011
    • Social media • transparent • realtime • communities • peopleFriday, June 17, 2011
    • Story Telling More than ever organizations need a compelling story to stand out from the crowd and communicate their values. Through the social media channels communicate: • Why you are remarkable • What you stand for • Who you are • What are your goals http://www.sxc.hu/photo/103262 • What’s happeningFriday, June 17, 2011
    • HR in social mediaFriday, June 17, 2011
    • Recruitment process Job boards Social Networks Release job Social Media 1.Company checks candidate information (online if isn’t against Newspapers law) 2.Candidate checks company information online 3.People can share the information easily on web Face-to-Face Interview Modified from: Anad, Raj: Recruiting with social media: Social Media’s Impact on Recruitment Successful CandidateFriday, June 17, 2011
    • 1) Find the right candidates Finding the right people with the right skillsFriday, June 17, 2011
    • 2) Candidate checks company information onlineFriday, June 17, 2011
    • Channels Twitter Blogs SlideShare Facebook YouTube LinkedIn WikipediaFriday, June 17, 2011
    • They will go to the deeper level to find out about you • Interview questions • Salaries • Companies & Reviews • Jobs www.glassdoor.comFriday, June 17, 2011
    • Friday, June 17, 2011
    • Future?Friday, June 17, 2011
    • Your products & brands Which one will the customer choose?Friday, June 17, 2011
    • 3) People can share the information easily on the webFriday, June 17, 2011
    • Tools: Resumator • Resumator • Open jobs will spread through social media (Facebook, Twitter, Linkedin) • Automatic answer • $50 - $500 / per month • Price is based on volumeFriday, June 17, 2011
    • Tools: Linkedin Talent Pro • Looks for potential candidates outside your network • $399 -$499 / per month Reminder: Linkedin also serves the people looking for a job.Friday, June 17, 2011
    • Tools: Jobvite • Uses the network of employees (Facebook, Linkedin, Twitter) • Employees will share the job ads to their network. • $500 -$10,000 / per month • http://recruiting.jobvite.comFriday, June 17, 2011
    • HR in social media? It’s the media for everyone inside an organization: HR, marketing, IT, communications, customer service... HR should be present in the social media. HR should be involved in the social media team and informed about the social media monitoring results.Friday, June 17, 2011
    • Facebook Best PracticesFriday, June 17, 2011
    • Which kind of Facebook page should we create?Friday, June 17, 2011
    • Own page for recruitment?Friday, June 17, 2011
    • Integrate it as a part of current website? When you search in Facebook, the application will appear as a search resultFriday, June 17, 2011
    • Friday, June 17, 2011
    • Other Facebook-applicationsFriday, June 17, 2011
    • What to remember in Facebook • Page elements (wall, info, photos, applications (jobs), “Landing Page”) • The language and tone • Scheduling and resources (who, when, how to organize it?) • Campaigns (Ads & applications) • Analytics (measuring the statistics)Friday, June 17, 2011
    • Analytics Who likes you? What they like about?Friday, June 17, 2011
    • Internal Groups Status messages Notification settings Who are the members of You can chat with your team Find groups Documents Helps coordinate the Facebook teamFriday, June 17, 2011
    • TwitterFriday, June 17, 2011
    • Own Twitter page for recruiting or not?Friday, June 17, 2011
    • Resources? TweetStatsFriday, June 17, 2011
    • How companies are organized and what’s HR’s role in it.Friday, June 17, 2011
    • Social media teams • Marketing • Communications • IT • HR • Customer serviceFriday, June 17, 2011
    • Social media steps 3) 8) 1) Social media strategy Social media monitoring Implementation 4) Social media channel strategy 2) 5) Training Social media guidelines 6) Social media team 7) MeasuringFriday, June 17, 2011
    • Remember • Social media makes people inside • an organization work together in a new way • The world is transparent. If your service/product is not good, it will spread. • People will look information about you from the web. Know what they are talking about you.Friday, June 17, 2011
    • Kiitos! Helene Auramo CEO puh. 010 229 1000 s-posti: helene.auramo@zipipop.com twitter: heleneauramo www.zipipop.comFriday, June 17, 2011