1. 4Cs of CollaborationCapturing the benefits of social technologies23.5.2013 Richard von Kaufmann // Head of Social Media & Collaboration // co-founder
2. Helping businesses win through being social.Zipipop is the social mediacompany in Finlandmore loyal clientsbetter customer supportimproved business collaborationbetter employee motivation and recruitment
3. 4Cs of Collaboration•Community (must have a shared purpose)•Communication (cultivate an ethic of sharing)•Coordination (tool selection, training, and rollout)•Co-creation (efficiency savings, innovation, etc)
4. Title hereWhat’s changed?
5. many to manyopenefficientsearchableclosedinefficienthiddenone to one
6. No DoubtSocial media has change the way we do things.New encyclopediasNew photo albumsNew contact booksNew diaries
7. New intranetsNew communicationchannelsNew marketingNew workflowsNew PotentialNow it’s changing the way we do business.
8. What are social technologies?Online applications, platforms and media whichaim to facilitate interaction, collaboration andthe sharing of content.(Universal McCann’s Social Media Research Wave 3, 2008)
9. Hiding behind firewalls
10. Cloud Computing: public & privateCloud
11. New Collaboration Spacescollaborave real-‐me transparent ﬂexiblelow cost
12. OSKE (TEM) Collaboration EnvironmentConnecting 23 organizations in the OSKE Community
13. Title hereWhy’s it such a big deal?
14. salesforce.com, 2011
15. McKinsey Global Ins0tute July 2012
16. McKinsey Global Ins0tute July 2012
17. McKinsey Global Ins0tute July 2012
18. • Find out about each other.• Form teams, communities or informal groups.• Work together on the same work objects.• Discuss and comment on their work.• Discover other people with common interests.Benefits:Gartner, October 2009
19. • Learn from others expertise.• Facilitating social interaction by helping people to establish andstrengthen personal relationships, develop trust and, in the end,reduce friction and accelerate the business processes thatpeople are engaged in.• Accessing relevant knowledge and expertise that can be used toformulate a plan of action when decisions need to be made.Gartner, October 2009Benefits:
20. McKinsey Global Ins0tute July 2012
21. Only 19% of organizations rate theiroverall satisfaction with their Intranet2.0 tools as good or very good.Prescient Digital Media Report 2013But still…
22. Title hereSo what’s going wrong?
23. “Here is Edward Bear, coming downstairsnow, bump, bump, bump, on the back of hishead, behind Christopher Robin. It is, as faras he knows, the only way of comingdownstairs, but sometimes he feels thatthere really is another way, if only he couldstop bumping for a moment and think of it.”A.A. Milne – Winnie-the-Pooh (1926)“Winnie-the-Pooh” Original drawing by E H Shepard
24. Taking the leadManagement needs to dive in.http://www.sxc.hu/photo/624694
25. Daily WorkflowToolsSocial tools have to be truly integrated into the daily workflow.
26. Without an audience,we are not motivated… http://www.besser20.de/english
27. Social softwaremakes giving feedback easy : )
28. Collaboration steering committeeEnthusiastic influencers need to be selected from different parts of the organizationMarketingHRCustomer serviceCommunicationsR&DManagementSalesconnectors — transformers
29. Usage rules• Setting the right usage rules forcollaboration tools is crucial• Collaborative spaces should be pre-populated before inviting people in• New users learn the rules throughobserving how the community is alreadyusing the space.People don’t read an instructionmanual on how to use Facebook —they copy existing behaviour
30. Empowering employeesEmployees need to feelcomfortable engaging online.lamunecadelasonrrisaalegre.blogspot.com
31. 6x User workshopsUser review workshopOSKE Collaboration Workshops*Client Q&A / OnlinesurveyYammer & GoogleSites Setup6 x CommunityManager / AdminWorkshopsPreparation 2nd Month 3rd Month 4th Month1st Month“The social media policies introduced by Zipipophave already improved our communication andcollaboration processes. Although many of theparticipants had no previous experience usingsocial media, Zipipop’s training has enabled themto fully engage with the new technologies.”Riikka Pellikka (OSKE, Head of Communications)* Workshop order and months grouped and adjusted to aid understanding
32. But47% [of companies] have spent less than US$10,000.Prescient Digital Media Report 2013
33. What is a Community Manager?A Community Manager guidescommunities towards smoothand effective collaboration.http://www.ﬁllmoregazette.com/arts-entertainment/ventura-college-symphony-orchestra-%E2%80%9Cwinner%E2%80%99s-circle%E2%80%9D-concert-october-25
34. Community Manager rolesMotivatorTakes care of releaseschedulesEvangelistEncouragesparticipationKeeps discussionsgoing smoothlyChairJudgeSolves disputesContent ManagerOrganizes the content
35. Title hereOK. But which servicesshould I use
36. Social Media ToolboxCampfireBasecampIt is more about guidelinesand coaching thanimplementing technology.
37. Enterprise Micro-blogging(aka Enterprise social networks)social intranet / wikiscollaborative docs
38. Facebook pioneered the development of the live“News Feed” stream.This interaction format isnow widespread in many services and it is fastbecoming a standard part of business software.
39. News Feedcomponents:• Real-time• Status Messages• Links• Likes• Comments
40. Micro-bloggingBenefits:• Improving awareness• Requesting help• Finding people• Sharing tips and links• Coordinating• Reduces overall emailtraffic• Makes important emailstandoutBusiness software hasnow adapted the NewsFeed and micro-bloggingpractices to improvecollaboration within andbetween organizations.
43. What really motivates workers?Harvard Business Review asked 600 managersto rank what motivates employees:• recognition• incentives• interpersonal support• support for making progress• clear goals
44. Which one did the managersvote least important?support for making progress
45. Which one did 12,000 employee diaryentries highlight as the most important?support for making progress
46. 4Cs of Collaboration•Community (must have a shared purpose)•Communication (cultivate an ethic of sharing)•Coordination (tool selection, training, and rollout)•Co-creation (efficiency savings, innovation, etc)
47. Title hereHow can Zipipop help you?
48. Zipipop’s client process overviewEmployee “empowerment” trainingSocial technology rolloutManagement interviews &employee online surveyRollout planCollaboration strategyworkshop + documentChange managementworkshop + documentTool selectionEstablishing collaborationsteering committee +influencer & resourcemappingCollaboration Benefits IntroWorkshopInternal bloggingBest practicesSocial networksCollaborativecultureCollaborative docsIntra/extranetsetcKnowledgesharingRecommend rollout order (depending on organizational level of social collaboration maturity)Selected hands-on tool training
49. Kiitos!Richard von KaufmannHead of Social Media & Collaboration // co-founder045 11 222 firstname.lastname@example.org