Zikr360 Credentials
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Zikr360 Credentials

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Zikr360 Credentials Zikr360 Credentials Presentation Transcript

  • Credentials Presentation Private & Confidential
  • WHO WE ARE AND WHAT WE DO ZIKR360 is an integrated social media marketing and content development company We help you reach out to, listen to and interact with your target audience … and in the process, make it easy for them to talk about you Our team comprises of experienced professionals from traditional and new media & entertainment companies
  • WHAT WE DO … SOCIAL MEDIA MARKETING SMM – STRATEGY & MANAGEMENT - Facebook / Twitter / Pinterest / YouTube etc APPLICATION DEVELOPMENT ONLINE REPUTATION MANAGEMENT ONLINE ONLINE MEDIA - Online CPC Campaigns - YouTube Campaigns DESIGN – Integrated websites - E-mailers MEDIA BUYING SEARCH ENGINE OPTIMIZATION View slide
  • ONLINE MARKETING View slide
  • SOCIAL MEDIA STRATEGY & MANAGEMENT • Enable brands to develop a social media presence – Develop social media strategy across relevant platforms – Help gain understanding about what the consumer seeks in brands across verticals – Communicate the brand message to the social consumer – Help grow communities and develop them into brand eco-systems • Communication channels – Develop channels of communication with the audiences on social media that are constant and work on a two way model – Push content through the channels that engage the user on a daily basis – Follow the path of listen, engage and facilitate brand engagement
  • CUSTOMIZED APPLICATION DEVELOPMENT • Develop customized applications aimed at engaging fans and ensuring repeated interaction with the brand
  • ONLINE MEDIA – YOUTUBE CAMPAIGNS • Facebook and Google CPC campaigns - Targeted Media Planning with the objective of driving fans to interact with brand pages, websites and viewership on YouTube channels for online video content
  • ONLINE MEDIA – CPC CAMPAIGNS Google CPC campaigns to drive website traffic
  • ONLINE MEDIA – FACEBOOK CAMPAIGNS
  • INTEGRATED WEBSITE DESIGN
  • ONLINE REPUTATION MANAGEMENT • Monitoring brand conversations across social media platforms such as Facebook, Twitter, forums etc • Reaching out to and addressing negative user comments about the brand / service • Negative reviews influence user perceptions about the brand • Reviews or opinions expressed online cannot be deleted, they remain. • Thus negative content needs to be followed up with corrective measures so the brand comes across as ‘humane’
  • PROJECTS ACROSS CATEGORIES Key Highlights
  • Films • Strong social media community with over 20,000 fans in a period of 2 months • The film completed over 50 days despite releases like Chennai Express, Duniyadari, OUATIM 2 etc • Variety of content ranging from behind the scenes images, contests, song and dialogue promos etc. • Exclusive integration of the film characters in the popular ETV show – Vivaah Bandhan and an appearance on KHMC
  • Films • Tukaram and Satrangi Re were two films from Everest Entertainment that were promoted over social media and build strong interactive communities over a short period of time • Primary platforms worked on included Facebook, Twitter, IMDB and YouTube besides online advertising • The latest film being promoted is Lagna Pahave Karun
  • Films • Both campaigns received mention and were highly appreciated in the Marathi media • Each page has more than 12,000 fans gained in time period from 1- 3 months while the Tukaram YouTube channel attracted over 130,000 views
  • Television • Social Media Marketing for Viacom Network’s regional TV channels: – ETV Bangla – ETV Marathi – ETV Kannada • The 3 channels became the Top 2 regional GEC channels on social media in less than 6 months
  • Television We also have the capability to manage other regional languages E.g. Odia, Punjabi, Gujarati etc.
  • Lifestyle • Turning Point Wines is an unconventional wine brand aimed at urban consumers in the 25 – 35 age group • The brand aimed to break all traditional perceptions associated with wines and introduced concepts like BottleArt, Wine based Cocktails & Sangrias which were promoted through customized applications and lifestyle based content which would appeal to this target audience
  • Lifestyle • Turning Point Wines - We created content that was fresh, unique, funny and still spoke about wine • Maintained constant engagement with updates, contests and a cocktail recipe application (Facebook) • Grew a fan base that was loyal and constantly interacted with the page
  • Lifestyle • A Louis Vuitton Moët Hennessy (LVMH) property • The Scotch Malt Whiskey Society is an exclusive membership based society providing its members a unique single malt whisky experience. • Members have access to single cask, single malt whiskies at cask strength from 129 distilleries, hand-picked by a panel of experts
  • Artists – Vikram Sathaye • Stand up comedian Vikram Sathaye has been associated with cricket and stand up comedy for many years now • Monitor and maintain his online presence on Facebook and YouTube.
  • Cultural Events • Vasantotsav and Vinod Doshi are annual cultural events in the city of Pune • Social Media helped create awareness about the events • Audience attendance patterns grew after the implementation of Social Media • 100 percent seat occupation on most days
  • Cultural Events • Complemented the offline marketing; through social media we promoted the programme and introduced new patrons to the concept every year • Encouraged participation in the festival offline through conversations on social media
  • Cultural Events • Zikr360 were the official content partners for BAWRAAS – a unique comedy and music show featuring stand-up comedian Vikram Sathaye and Bollywood musicians – Swanand Kirkire & Shantanu Moitra along with their band • The Bawraas initiative aims to identify and support talented individuals who have taken up unconventional careers • The 1st event helped raise over Rs.10 lakhs for India’s youngest woman to climb Mt. Everest – Krushnaa Patil’s expedition to Mt. Makalu
  • Sporting Events ABIL Corporate Cricket Championship and the Maharashtra Premiere League (MPL) are prestigious cricketing tournaments held in the city. The MPL is the state equivalent of the IPL and is organized by the MCA
  • Sporting Events • Targeted audiences for both these events in the social media domain – The ABIL Corporate Cricket Championship was aimed at corporates across the city – MPL was aimed at budding cricket talent across major and Tier 2 cities in Maharashtra
  • CONTENT DEVELOPMENT Television | Comedy | Live Entertainment | Personality Based Corporate Speaker Series
  • TELEVISION • TEACHERS ACHIEVERS CLUB – A 10 part interview based show on Star World featuring some of India’s greatest achievers from diverse fields. This was one of the highest rated English shows on Indian television • BOLLYFOOD – A 26 episode Bollywood based food and lifestyle program • SCOTTISH TRAIL – Mini series hosted by Anish Trivedi on the process of Scotch making & traditional distilleries across Scotland • MTV TICKR – Develop Twitter format content for MTV’s on air ticker / scroll
  • Live Entertainment • Corporate Speaker and artist based series with accomplished personalities across categories – E.g. Sports: Rahul Dravid, Mountaineer’s Jamling Tenzing (son of Norgay Tensing), Krushnaa Patil (India’s youngest female mountaineer), the Indian Blind Cricket team etc – Films and music: Swanand Kirkire & Shantanu Moitra, Gauri Shinde etc – Quiz: With IPL presenter Gaurav Kapur – Comedy: Vikram Sathaye
  • ONLINE VIDEO • Enable existing original content owners to manage and monetize content online • Acquire original content and monetize it through our YouTube channel – Zikr360
  • Contact us to know more on how we could help you achieve your Content & Social Media Objectives Rukmini Kunjithai rukmini@zikr360.com | + 91 90040 43516 Suhail Bagdadi suhail@zikr360.com | +91 90049 89782 REGD OFFICE: 1, Leela Kunj Near St. Anne’s Church Off Shirley Rajan Road Bandra (W). Mumbai 400 050