12 to 14
15 to 17
18 to 20
21 to 23
24 to 26
27 to 29
30 to 32
Above are the results showing who participated in my survey. As you can see there were 69%
males participants and 31% female participants. In my survey I have created a wide range of age
to choose from; the reason for this is because I was not sure of the type of Teaser Trailer I was
going to create and needed a different variety of aged audience to see what today they like to
watch or do not like to watch. In the age results, most of the public that have answered the
survey were teenagers aged 15-17 and the least that answered the survey were age between 2729, 30-32 and 40+.
Film genre watched
Most of my participant audience have chosen the genre action because they enjoy the
action scenes, where there are chase scenes and gun fire. The second most favourite
genre chosen was comedy because it humours the audience and lifts up the bad mood.
The genres that were not chosen by the participants are horror and Sci-Fi. The reason for
this is that most of the participants do not enjoy watching Sci-Fi because it is boring and
horrors tend to be mostly cliché and some participants don't like a scare.
The amount of Teasers Trailers were watched in a month
A lot of the participants of the survey mostly only watch Teaser Trailers
once or twice per month because either they do not have time to watch
more or they rather just wait till the trailer of the new film comes on and
then see what type of film it is. There are some participants that watch
Teaser Trailers often because they want to be updated about the
upcoming films and know if they will be worth seeing.
Some samples of the type of teaser trailers the public taking part in my questionnaire
have seen and what they liked/disliked about teaser trailers as a whole
We are the Millers
Kick Ass 2
The results show what the public like about
teaser trailers and what they are more likely
to expect to see in a teaser trailer to be
presented well and what would make the
teaser trailer good.
These results show what the public disliked
about the teaser trailers and what they
would expect to be improved when
watching a teaser trailer next time.
Where do you come across Teaser Trailers
Most of the public would most likely see a Teaser Trailer on
YouTube as you can see there were 53%, because it is easily
found and you can select the Teaser Trailer you want. 25% of the
public who took part in my survey would spot Teaser Trailers on
TV, if they have been watching TV and would see the type of
movies that would be coming out next year or sooner. Also, 22%
participants that often go to the cinema to watch films are most
likely to see Teaser Trailers on the big screen in cinema and be
informed on upcoming films.
Do you read Film Magazine?
Are they useful?
A lot of the participants that have completed my survey do not read magazines and
the ones that do read magazines, most of them 53.85% find that they are useful
because they provide information about the new films and what made the films
successful and unsuccessful. The film magazines also provide star rating on the
films, which allows the audience to decide if it worth seeing a film or not and finding
out the characters that are going to be in upcoming film also appeal to the readers of
the film magazines because if a favourite actor/actress is going to be in next new
upcoming film then it is likely that the person would go and watch the film.
What features mostly attracted the public of Film Magazine
A lot of the participants that took my survey said that when they see a magazine
they would look at the front cover first and if it looks interesting they would pick it
up and if doesn't then they wouldn't. Others like film magazine front cover to be
brightly coloured because it is eye catchy. Actors being at the front of the cover are
also important because if an audience favourite character is at the front of the film
magazine it makes them want to know what film that character is in next and what
has he been doing. Directors being mentioned was another thing participants said
would attract them to pick a film magazine up and prizes such as, posters of movies
or figure toys.
Film Magazines read
Participants named a couple of film magazines they have read before;
for example, Empire, sight and sound.
Are magazines useful?
53.85% of the participants said that magazines
are useful because they provide information
about the upcoming films and about the main
What attracted your attention about the film poster?
The 30% of the participants said that the characters attracted their attention the most
and the thing that caught their attention the least was the ‘director’ with only 7% of the
participants selecting the ‘director’ to be on the poster. Colour was another element
that the seemed to attract participants to be on the poster because brighter colours
show that its a comedy or romance and duller, darker colours represent horror, thriller
and documentaries are shown more often.
Do reviews help decide if you want to watch the
Would you promote the films you liked and watched?
This shows that the public do interact
together and offer each other movies to
watch to each other. This means that the
public today still watch movies and the films
are spread by word of month. Films that are
not promoted are more likely not to be a
success and not appear on cinemas for a
longer period of time, were as if it is a
successful movie then the public would
promote it and it is more likely to gain
rewards and be shown in the cinemas for a
longer period of time.
The results have provided me insight into what the public watch, read and look for
today, when they pas posters, magazine stands and when searching for a teaser trailer. I
found out that most of the audience enjoy watching action films, which means when creating
an idea for my teaser trailer, I would need to try and bring in some action element into my
teaser and maybe some comedy because they were the most popular choices by the
audience. As well as finding out about the genre I should be aiming to make my teaser, I also
found out that when making my magazine cover and poster, I should be aiming to include
main characters, colours that stand out, awards and other similar things, which would attract
the audience to want to see my teaser trailer, magazine and poster. Also if I was to put my
teaser trailer out for the audience to see, I would need to embed it on YouTube for everyone
to see and get it noticed. I should also be targeting a younger audience aged between 17-22
because the participants where in between those ages that answered my survey, which
means they would be the audience that are most likely to watch my teaser trailer.