Zerona Marketing
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Zerona Marketing

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Zerona spokeswoman, Leeza Gibbons, helps to market the low-level laser treatment through several media channels including television and radio. Zerona has also been featured in several magazines, ...

Zerona spokeswoman, Leeza Gibbons, helps to market the low-level laser treatment through several media channels including television and radio. Zerona has also been featured in several magazines, including Allure. Santa Barbara Medical Innovations has created a Physician's Portal to assist practices using the Zerona laser treatment.

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    Zerona Marketing Zerona Marketing Presentation Transcript

    • ZERONA SPOKESPERSON LEEZA GIBBONS
      Brings consumer credibility across all media platforms
      Leeza Can Be Leveraged On:
      • Internet
      • TV
      • Radio
      • Leeza Gibbons radio program (“Hollywood Confidential”) broadcast on over 120 stations nationwide
      • Print – Magazine, Direct Mail, Email
      • Broadcast live over the internet
      1
    • ZERONA® IN THE NEWS
      Print Media
      • Allure Magazine – August 2009
      • Life and Style – August 3rd
      • Aesthetic Guide – July/August 2009
      • Harpers Bazaar – July, September 2009, January 2010
      • Marie Claire – January 2010
      Television
      • Nightline
      • CBS Early Show
      • The Doctors
      • Rachel Ray
      • Numerous Local News Channels
      • EXTRA
      • The Insider
      • Meet the Llamas
    • SBMI PHYSICIAN PORTAL – Helping Drive Patients
      Available exclusively to SBMI Physicians, the Physician Portal is a 24x7 resource for ZERONA marketing and training support. Through the Physician Portal practices have access to an extensive library that includes:
      • ZERONA University – online training video series on the proper use of the ZERONA device
      • Practice Management and Development tools
      • Seasonal Marketing Campaigns
      • Media Creative – examples next page
      • Marketing Best Practice Webcasts
      • Additional marketing resources and tools
    • MEDIA & CREATIVE – Helping Drive Patients
      • Direct Mail & Email Campaigns
      • ZERONA Open House & Launch Party
      • In-Office Marketing
      • Shelf Talkers
      • DVD for waiting room
      • CDs to give away to patients
      • Quarterly e-newsletter that can be emailed out
      • Referral card program
      • 90 Day Success Plan – detailed step-by-step plan
      • FindZerona.com – physician finder website