Your SlideShare is downloading. ×
0
Zerona Marketing
Zerona Marketing
Zerona Marketing
Zerona Marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Zerona Marketing

1,502

Published on

Zerona spokeswoman, Leeza Gibbons, helps to market the low-level laser treatment through several media channels including television and radio. Zerona has also been featured in several magazines, …

Zerona spokeswoman, Leeza Gibbons, helps to market the low-level laser treatment through several media channels including television and radio. Zerona has also been featured in several magazines, including Allure. Santa Barbara Medical Innovations has created a Physician's Portal to assist practices using the Zerona laser treatment.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,502
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. ZERONA SPOKESPERSON LEEZA GIBBONS<br />Brings consumer credibility across all media platforms<br />Leeza Can Be Leveraged On:<br /><ul><li>Internet
  • 2. TV
  • 3. Radio
  • 4. Leeza Gibbons radio program (“Hollywood Confidential”) broadcast on over 120 stations nationwide
  • 5. Print – Magazine, Direct Mail, Email
  • 6. Broadcast live over the internet </li></ul>1<br />
  • 7. ZERONA® IN THE NEWS<br />Print Media<br /><ul><li>Allure Magazine – August 2009
  • 8. Life and Style – August 3rd
  • 9. Aesthetic Guide – July/August 2009
  • 10. Harpers Bazaar – July, September 2009, January 2010
  • 11. Marie Claire – January 2010</li></ul>Television <br /><ul><li>Nightline
  • 12. CBS Early Show
  • 13. The Doctors
  • 14. Rachel Ray
  • 15. Numerous Local News Channels
  • 16. EXTRA
  • 17. The Insider
  • 18. Meet the Llamas</li></li></ul><li>SBMI PHYSICIAN PORTAL – Helping Drive Patients<br />Available exclusively to SBMI Physicians, the Physician Portal is a 24x7 resource for ZERONA marketing and training support. Through the Physician Portal practices have access to an extensive library that includes:<br /><ul><li>ZERONA University – online training video series on the proper use of the ZERONA device
  • 19. Practice Management and Development tools
  • 20. Seasonal Marketing Campaigns
  • 21. Media Creative – examples next page
  • 22. Marketing Best Practice Webcasts
  • 23. Additional marketing resources and tools</li></li></ul><li>MEDIA & CREATIVE – Helping Drive Patients<br /><ul><li> Direct Mail & Email Campaigns
  • 24. ZERONA Open House & Launch Party
  • 25. In-Office Marketing
  • 26. Shelf Talkers
  • 27. DVD for waiting room
  • 28. CDs to give away to patients
  • 29. Quarterly e-newsletter that can be emailed out
  • 30. Referral card program
  • 31. 90 Day Success Plan – detailed step-by-step plan
  • 32. FindZerona.com – physician finder website</li>

×