Be2camp From Content to Community 10 th October, 2008 Phil Clark, Editorial Director, Sustainability

Sustainability Now – Virtual event Auditorium – Users were able to access video content as well as log in to two live webinars. Exhibit Hall – includes 17 virtual exhibitors. Media Centre – A resource for users to search for editorial content. Lounge – A social networking space

Introduction First major online B2B exhibition and conference in the UK. Opportunity to access latest content on green construction and design. Opportunity to browse virtual stands. Network with peers and discuss key sustainable issues in lounge area.

First major online B2B exhibition and conference in the UK.

Opportunity to access latest content on green construction and design.

Opportunity to browse virtual stands.

Network with peers and discuss key sustainable issues in lounge area.

Highlights (1 of 2) <3,600 people registered to attend , of which 1,500 attended live during the two days. Discussions held in the lounge area amounts of 30 pages, ranging over the whole spectrum of the Sustainability debate. Video and audio content, two live webinars as well as links to the best content on the Building website.

<3,600 people registered to attend , of which 1,500 attended live during the two days.

Discussions held in the lounge area amounts of 30 pages, ranging over the whole spectrum of the Sustainability debate.

Video and audio content, two live webinars as well as links to the best content on the Building website.

Highlights (2 of 2) The event created a virtual circle – by linking to the content it has had a knock on effect on page impressions on the Building Sustainability channel, which more than doubled during the period. Attendees said... ...91% would return to future event and 92% rated the experience as either excellent or good.

The event created a virtual circle – by linking to the content it has had a knock on effect on page impressions on the Building Sustainability channel, which more than doubled during the period.

Attendees said...

...91% would return to future event and

92% rated the experience as either excellent or good.

Building Sustainability Home Page Search -Google vertical search engine that trawls the world’s best green websites Blog – A site that discusses and links to other bloggers writing about green construction and design. TV – Devoted section to TV coverage and a regular news show on the site and broadcast on YouTube Case studies – A section that has built up 90 data-rich studies on green buildings in just eight months

Statistics (1of 3) Growth of page impressions for BD Sustainability channel.

Growth of page impressions for BD Sustainability channel.

Statistics (2 of 3) Growth of page impressions for Building Sustainability channel.

Growth of page impressions for Building Sustainability channel.

Statistics (3 of 3) Growth in numbers of subscribers for the Building Sustainability e-newsletter.

Growth in numbers of subscribers for the Building Sustainability e-newsletter.

Further questions ?? How do you maintain communities 365 days a year? Are forums the way forward? How do you mix live and online? Can professional communities ever be open ones?