Be2camp - Content to Community


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Presentation given at the Be2Camp event on 10 October 2008. Highlighting my company's move from creating content for professionals in the construction industry to building a community of users.

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  • Be2camp - Content to Community

    1. 1. Be2camp From Content to Community 10 th October, 2008 Phil Clark, Editorial Director, Sustainability
    2. 2. Sustainability Now – Virtual event Auditorium – Users were able to access video content as well as log in to two live webinars. Exhibit Hall – includes 17 virtual exhibitors. Media Centre – A resource for users to search for editorial content. Lounge – A social networking space
    3. 3. Introduction <ul><li>First major online B2B exhibition and conference in the UK. </li></ul><ul><li>Opportunity to access latest content on green construction and design. </li></ul><ul><li>Opportunity to browse virtual stands. </li></ul><ul><li>Network with peers and discuss key sustainable issues in lounge area. </li></ul>
    4. 4. Highlights (1 of 2) <ul><li><3,600 people registered to attend , of which 1,500 attended live during the two days. </li></ul><ul><li>Discussions held in the lounge area amounts of 30 pages, ranging over the whole spectrum of the Sustainability debate. </li></ul><ul><li>Video and audio content, two live webinars as well as links to the best content on the Building website. </li></ul>
    5. 5. Highlights (2 of 2) <ul><li>The event created a virtual circle – by linking to the content it has had a knock on effect on page impressions on the Building Sustainability channel, which more than doubled during the period. </li></ul><ul><li>Attendees said... </li></ul><ul><li>...91% would return to future event and </li></ul><ul><li>92% rated the experience as either excellent or good. </li></ul>
    6. 6. Building Sustainability Home Page Search -Google vertical search engine that trawls the world’s best green websites Blog – A site that discusses and links to other bloggers writing about green construction and design. TV – Devoted section to TV coverage and a regular news show on the site and broadcast on YouTube Case studies – A section that has built up 90 data-rich studies on green buildings in just eight months
    7. 7. Statistics (1of 3) <ul><li>Growth of page impressions for BD Sustainability channel. </li></ul>
    8. 8. Statistics (2 of 3) <ul><li>Growth of page impressions for Building Sustainability channel. </li></ul>
    9. 9. Statistics (3 of 3) <ul><li>Growth in numbers of subscribers for the Building Sustainability e-newsletter. </li></ul>
    10. 10. Further questions ?? How do you maintain communities 365 days a year? Are forums the way forward? How do you mix live and online? Can professional communities ever be open ones?