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Insight, Technology and Strategies for Cohesion, Not Confusion ...
Insight, Technology and Strategies for Cohesion, Not Confusion
Digital content and commerce have always had a synergistic relationship, still most software packages and digital agencies separate content from commerce strategy. Today’s successful digital brands know they need to merge content and commerce so that the online experience is compelling and frankly, converts to dollars and cents. As a trio, Zeon Solutions, Sitecore and Active Commerce are helping build platforms that enable digital marketers and technologists to build intelligent and profitable content-based-commerce solutions.
This presentation was shared at a live networking event in downtown Bellevue where the discussion focused on the trends calling for content-based-commerce. Presenters shared success stories and information about some of the technologies that are making it easier to successfully merge content and commerce initiatives.