Creating Relevant E-Commerce: The Unique Power of Online Video
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Creating Relevant E-Commerce: The Unique Power of Online Video



Presented in this informational webinar, Zeon will teach you how to combine the leading .Net platform with the cloud-based online video service, that will lead you to a higher conversion and greater ...

Presented in this informational webinar, Zeon will teach you how to combine the leading .Net platform with the cloud-based online video service, that will lead you to a higher conversion and greater savings.



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  • This slide’s up while people are joining the call –
  • Scott – welcome remarks and introduce speakers
  • Scott takes us thru agenda at a glance –Remind people they can submit questions during the webinar in the console window
  • Key messages:Scott does the Zeon elevator pitch/overview hereZeon has been in business since 2003 and implemented over 100 Enterprise eCommerce websitesOur clients range are in B2C, B2B and B2B2C from the Fortune 50 to Entrepreneurial StartupsOur corporate office is in Milwaukee, WI and we have offices in Seattle, Chicago, Ann Arbor and Boston. We also own and operate (important …..we do not outsource) two offices in India as part of our “follow-the-sun” model of business allowing us to provide the bandwidth and competitive cost our customers expect.
  • Key messages –Scott does the Znode elevator/overview here and talks about why we partner with them.Zeon wants to be experts in their platform offering. By partnering with Znode we can offer our prospective clients a robust .NET eCommerce platform that will fit their business model (B2B, B2C, B2B2C). Znode is the only .NET eCom platform we feel confident to implement and integrate for prospective clientsZnode has a flexible architecture and can allow for a centralized admin managed from multiple devices
  • Scott does the Brightcove elevator/overview here and talks about why we’re excited about this new partnership – Here’s good content from their site: “Dynamically integrating video is a key element in increasing SEO and deepening user engagement. With tools from Brightcove, adding video assets becomes a natural extension of managing and publishing your content.”Scott note: please read the text below as it wouldn’t all fit on the slide -Three core solution platformsVideo Cloud -- deliver professional quality video content on every screenApp Cloud – create powerful, cross-platform, mobile content application experiencesZencoder – cloud-based video encoding, transcoding servicesScott – you wanted to mention their infrastructure here and the ability to support 10 times peak capacity.
  • Key messages:Scott reminds attendees that what they’ll learn/take away over the next 45 minutes is…
  • Key messages:the potential benefits of combining online video with a powerful ecommerce platform – evidence is that Gartner analysts get more and more inquiries from clients about how best to use video for customer service and e-commerce.From a Gartner MarketScope report spring 2012.The number of video content inquiries that Gartner analysts get these days is on the rise.Most people they talk to are considering SaaS models or a hybrid of some sort.Their CRM analysts gets calls about best practices for using video for customer service.Their e-commerce analysts talk with businesses – maybe your competitors – that want to use video to improve sales by optimizing use of their online channels.In this same report, Gartner gave Brightcove a “positive” rating in their space.
  • Scott introduces Marc here for the Znode section
  • Key messages:Marc does the Znode overview
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  • Key messages:Here’s a look at some of our clients
  • Key messages:Zeon and Znode have lots of good experience working together; here’s a few of our clients and the next few slides give you a look at a few of these websites.
  • Key messages:This is a look at some of the websites Zeon has developed with Znode platforms.
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  • Marc turns it over to Eric here for the Brightcove section
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  • Eric shows a couple of examples –
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  • Eric turns it back to Scott to kick off the case study conversation -
  • Key messages: Virginia CLE case studyVirginia Continuing Legal Education offers education material to members of the Virginia State Bar. Their previous site was split between two domains. Publications and most of their seminar were sold on the main site; archive online seminars and live webcast were sold and delivered through a different website, manage by a third party provider.VACLE wanted a solution that would bring all their products into one website and eliminate the split domain problem. They also wanted to update the design and functionality of their main storefront to offer their members a better experience. Zeon recommended a new site built on the Znode platform….Scott – pull from the case study here…Virginia CLE offered training via on-site, phone and USB and has seen a drastic reduction in the resource allocation to handle the spike in yearly traffic for lawyer certificationBy integrating Brightcove into Zndode’s API’s easily, the project was launched on-time and under budget on a totally custom level due to the embedded codes within the video’s for certification.
  • Key messages:More from the case study here: Compatible - Video content for both Mac and PC usersBig savings - Reduced reliance on third-party video providerConvenient - One site, one login, one passwordGreat client feedback from the director of product technology: “Zeon’s solution gives our members a great resource with which they can find all of our products. And by eliminating our reliance on a third-party video provider, we saw significant savings.”
  • Scott opens it up for questions, reminds people to enter questions in the console window, etc.
  • Show this slide during Q&A
  • Here is how to get in touch with our panelists –Thank people for attending -Remind them a recorded version will be available soon on our sites and if they’d like the deck, to just ask one of the panelists -

Creating Relevant E-Commerce: The Unique Power of Online Video Presentation Transcript

  • 1. © ZEON SOLUTIONS INC.Creating Relevant E-Commerce:The Unique Power of Online VideoOctober 30, 2012 Accelerating Revenue Through Technology
  • 2. Our Panelists• Scott Kush – Business Development•Zeon Solutions• Marc Boston – Director of Strategic Partnerships•Znode• Eric Herman – Director of Alliances•Brightcove
  • 3. Agenda• Introductions• Relevant e-commerce• Online video• Success story: Virginia CLE®• Q & A
  • 4. Zeon Solutions• Enterprise e-commerce, software applicationdevelopment, search marketing• B2B and B2C e-commerce, enterprise appsand integration experience• Broad range of Znode services– Development, design– Customization, support• Now partnering with Brightcove• Ten years in business• 300+ employees; global footprint
  • 5. Znode• Highly flexible e-commerce platform• Founded 2003; based in Columbus, Ohio• Ranked #223 in 2011 Inc. 500 list• Products:• Singlefront• Multifront• Marketplace
  • 6. • Founded 2004, 285 employees, 11 countries• Publicly traded on NASDAQ: BCOV• Leading Online Video Platform (OVP)• 4,600+ customers in 65 countries• Three core solution platforms• Video Cloud -- professional quality video• App Cloud – cross-platform content• Zencoder – video encoding, transcoding• Clients: New York Times, Thomas Pink, VirginiaCLE, Wired, AMC, Discovery CommunicationsBrightcove
  • 7. In this webinar, we will…• Introduce tools for relevante-commerce experiences thatincrease conversion• Demonstrate ways to usevideo to improve customerengagement• Share real world successes
  • 8. According to Gartner -- Inquiries related to video contentmanagement and delivery continue to rise- Clients generally seeking to acquireproducts via SaaS or hybrid models- Gartner’s CRM team handles inquirieson video sharing for customer service- E-commerce analysts have heard fromclients hoping to show videos as ameans of improving sales viaonline channel optimizationSource: MarketScope for Video ContentManagement and Delivery13 April 2012, Whit Andrews
  • 9. Agenda• Introductions• Relevant e-commerce• Online video• Success story: Virginia CLE®• Q & A
  • 10. 10About Znode• Our Vision• Provide e-commerce solutions thatenable our clients to create highlyrelevant online experiences thatattract and retain customers whileproviding a high return on investment• Typical Industries Served• Manufacturing• Wholesale/Distribution• Online Retail• Franchising• Healthcare• Entertainment/Travel/Leisure• Education• Business and Consumer Services
  • 11. About Znode• History• Launched in 2003• In 2007, launched license product, Multifront• In 2010, unveiled new Marketplace(patent pending) platform offering• Named to the 2011 Inc. 500 List (#223 overall);1433% 3-year growth, fastest growinge-commerce software provider• Credibility• Over 2000 storefronts serving brands worldwide• Integrations with leading technology providers• More than 100 employeesAligned with industry leadersStandards based codingTurnkey Integrations CapabilitySocial and ReviewsAnalytics and Multi Variant TestingConfiguration
  • 12. Znode Clients
  • 13. Our Products• Multifront 7.0 Standard• Targets mid-sized business• Manageable personalization• Multi-store• Includes code base for extensibility• Out of the box integration15• Multifront 7.0 Enterprise• Targets enterprises• Robust personalization throughsearch and automation• Multi-store• Open API• Multi-tenant (add-on)• Marketplace capability (add-on)• Out of the box integration
  • 14. Benefits• Expand your Online Footprint™• Build custom-tailored solutions with rich user experience• Centralized administration• Cut development and integration time by over 50%• Scalability16
  • 15. Agenda• Introductions• Relevant e-commerce• Online video• Success story: Virginia CLE®• Q & A
  • 16. Brightcove - The Leading Professional Online Video Platform4,600 Customers, 65 Countries300+TechnologyPartners700+MillionStreams permonth5+Hoursof contentencodedevery 60seconds2.2+BillionAPI calls permonthInfrastructureto support10x peakcapacityTeam of 160+Focused onProduct/Support
  • 17. • HTML5 Smart Players• iOS and Android Video SDKs• HD Quality Content to any Device• Pioneering Content App Platform• Mobile and Tablet Experiences• Content Applications for allCloud content services
  • 18. Cloud content services
  • 19. Easily UploadVideosManually orProgrammaticallyEncoding, Store and OrganizeCustom Branded PlayersAdvertising, AnalyticsLive, Mobile and moreEasily Deliverto anyDevice, Destination,or DistributionPartnerCloud content services
  • 20. ••
  • 21. Brightcove Eliminates Complexity and Helps you Drive More Business Value withVideo
  • 22. Agenda• Introductions• Relevant e-commerce• Online video• Success story: Virginia CLE®• Q & A
  • 23. Raising the bar: Virginia CLE®• New website on Znode platform• Eliminated split domains• Brightcove Video Cloud integration• Robust video seminar delivery platform• PCI compliant/certified site offersbetter member experience
  • 24. Agenda• Introductions• Relevant e-commerce• Online video• Success story: Virginia CLE®• Q & A
  • 25. • Questions?
  • 26. Contact our panelists• Scott Kush – Zeon Solutions•• Catie Burrows – Znode••Eric Herman – Brightcove•