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Access 2005 Tagging Access 2005 Tagging Presentation Transcript

  • Sorting Out Social Classification Tagging and Folksonomies in Practice Gene Smith Access 2005 October 17, 2005
  • About Me
    • Principal, nForm User Experience Consulting
    • Information Architect
      • Founding member of the Information Architecture Institute
      • Advisory board
      • Folksonomies Panel, IA Summit 2005
    • Blogs
      • http://atomiq.org
      • http://tagsonomy.com
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  • Tags & Tagging
    • Tags
    • User-added descriptive metadata
    • Tagging
    • The practice of
      • users adding descriptive metadata to resources
      • allowing users to add and share their own descriptive metadata
  • Some Examples Social Bookmarking Media Sharing Weblogs Other
    • “ Folksonomy is a neologism for a practice of collaborative categorization using simple tags.”
    • - Wikipedia
    • http://en.wikipedia.org/wiki/Folksonomy
    • “ Folksonomy is a neologism for a practice of collaborative categorization using simple tags .”
    • - Wikipedia
    • http://en.wikipedia.org/wiki/Folksonomy
  • Collaborative Categorization
    • Tags are shared
    • Feedback loop
  • Simple Tags
    • Flat namespace
    • No hierarchy
    • Simple interface (text box)
    • WordsSmashedTogether
      • “ sometaithurts”
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  • Kinds of Folksonomy
    • Broad
      • Many users tag one resource
      • Examples:
      • Del.icio.us, Furl, Digg
    • Narrow
      • Few users tag one resource
    • Examples:
    • Flickr, Technorati
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    • “ The old way creates a tree. The new rakes leaves together.”
    • - David Weinberger
    • “ Folksonomies … don't support searching and other types of browsing nearly as well as tags from controlled vocabularies applied by professionals .”
    • - Lou Rosenfeld
    • “ Building, maintaining, and enforcing a controlled vocabulary is, relative to folksonomies, enormously expensive …
    • - Clay Shirky
    • “ Folksonomies … don't support searching and other types of browsing nearly as well as tags from controlled vocabularies applied by professionals .”
    • - Lou Rosenfeld
    • “ Building, maintaining, and enforcing a controlled vocabulary is, relative to folksonomies, enormously expensive …
    • - Clay Shirky
    • “ It’s just as problematic to ignore the compelling social, cultural, and academic arguments against lowest-common-denominator classification …
    • - Liz Lawley
    • “ The mass amateurization of publishing means the mass amateurization of cataloging is a forced move.”
    • - Clay Shirky
    • “ It’s just as problematic to ignore the compelling social, cultural, and academic arguments against lowest-common-denominator classification …
    • - Liz Lawley
    • “ The mass amateurization of publishing means the mass amateurization of cataloging is a forced move.”
    • - Clay Shirky
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  • Ontology is Overrated
    • Classification of the web has failed
    • Classification itself is filled with bias and error
    • Tagging is the solution
    • http://www.shirky.com/writings/ontology_overrated.html
  • Two core questions
    • What’s a sustainable way to classify the big messy web?
    • Can a loosely organized network of individuals categorizing things for their own interest succeed where the librarians failed?
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    • “Yes, of course it would be easier. This is what is so radical about tagging — it would be easier because other people would do it for you .”
    • “ Yes, of course it would be easier. This is what is so radical about tagging — it would be easier because other people would do it for you .”
    • Would they? Would you want them to?
    • “ Tagging bulldozes the cost of classification and piles it onto the price of discovery.”
      • Ian Davis
  • The Big Messy Web
  • The Big Messy Web
    • Ecosystem of Discovery
      • Email, Blogs, Search, News, Tags
    • Constrained Domain
      • Security, privacy, content, community
    • Big Messy Web
      • Pockets of local structure
  • Problems with Tagging
    • Findability
    • Collection Management
    • Accuracy
    • Scalability
  • Benefits of Tagging
    • Increased re-findability
    • User engagement & investment
    • Social interaction & community
    • Ad hoc user research
    • More metadata!
  • The Green Pages
    • Expertise Directory
    • Intranet Application
      • Name
      • Business contact information
      • Skills
      • Responsibilities
  • Features
    • Synonyms
      • Basic authority file
      • “ Tagging tags”
      • Adding descriptions
    • Suggestions
      • Google Suggest * Flickr
  • What tagging means
    • “ I am describing my skills”
    • “ I share skills with others in my business unit”
    • “ I am describing the skills of my business unit”
    • “ All/some/few of my skills are relevant”
  • Authority, Accuracy and Trust
    • “ Knowledge is messy”
    • “ There’s duplication/overlap in the skills list”
    • “ Can we group different kinds of skills?”
    • “ How do you know someone has that skill?”
    • “ How do you validate skills?”
    • “ Are there liability issues?”
  • Approaches to managing tag sets
    • Capture, contain, cleanse
      • Sacrifice agility in the long-term
    • Semi-professionalization
      • Give engaged taggers tools to help manage the tag cloud
    • Algorithms
      • Scalable
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  • Summary
    • Tagging is augmentation
      • Re-findability, user engagement
    • Tagging is an immature tool
    • Consider the ecosystem of discovery
      • Search, taxonomies & tags playing together