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Semanal audiencianotoriedad sem24
Semanal audiencianotoriedad sem24
Semanal audiencianotoriedad sem24
Semanal audiencianotoriedad sem24
Semanal audiencianotoriedad sem24
Semanal audiencianotoriedad sem24
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Semanal audiencianotoriedad sem24

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  • 1. 1InformeSemanaldeaudienciaynotoriedadpublicitariaSemana24(10/06/2013–16/06/2013)
  • 2. Cuotaporcadenas:Semana24vs2312,512,310,210,22,21,72,52,312,512,114,213,111,313,912,713,65,35,76,36,87,78,16,16,49,49,198,81,31,10,90,930,929,23130,64,94,74,95,1222,22,3Cuota SemanalPrime Time S24Cuota SemanalPrime Time S23Cuota SemanalTotal Día S24Cuota SemanalTotal Día S23La1 La2 T5 A3 Cuatro Sexta Auto Auto Priv Tem TDT Tem Pago OtrasFuente: Kantar Media. Ámbito PyB. Total PoblaciónCuota en %Franja Prime Time: de 20:30 a 24:00 horasTotalDíaPrimeTime
  • 3. Ranking deemisiones:Top20(Semana24)Fuente: Kantar Media. Ámbito PyB. Total Población
  • 4. ZoomVisibility Semana24Fuente: Kantar Media. Ámbito PyB. Total Publicidad
  • 5. Ranking denotoriedaddemarcas:Top20(Semana 24)Total TelevisiónFuente: IOPE. Total población 14+Notoriedad Semanal (%) / Cobertura Diaria (%)Total medios: M. Convencionales + Publ. directaTotal ConvencionalesTotal Medios(incluida publicidad directa)
  • 6. 6Topofmindpublicitario.Semana24Porcentajedepersonasque citanlasmarcasenprimeramención21,215,710,97,87,06,96,96,14,84,44,03,93,83,73,73,73,33,33,33,2CARREFOUREL CORTE INGLESCOCA-COLAMOVISTARTELEPIZZAMEDIA MARKTLIDLVODAFONEAUDIRENAULTFORDALCAMPOEROSKIDIADANONESEATTOYOTAORANGEHIPERCORKIA4,33,12,52,32,32,32,22,02,01,71,61,61,41,41,31,31,31,11,11,1COCA-COLADANONEMOVISTARARIELFAIRYRENAULTFORDAUDIKIASEATACTIVIAEL CORTE INGLESAQUARIUSSAN MIGUELMEDIA MARKTMERCEDESBMWH&SPANTENE PRO-VMAPFRETotal Medios Total TelevisiónFuente: IOPE. Total población 14+Total medios: M. Convencionales + Publ. directa

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