Semanal audiencianotoriedad sem20
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  • 1. 1InformeSemanaldeaudienciaynotoriedadpublicitariaSemana20(13/05/2013–19/05/2013)
  • 2. Cuotaporcadenas:Semana20vs1920,012,913,410,2222,32,310,912,513,013,311,011,312,413,75,85,36,15,47,58,65,96,78,38,98,891,11,10,90,926,629,93030,94,75,74,85,221,92,42,3Cuota SemanalPrime Time S20Cuota SemanalPrime Time S19Cuota SemanalTotal Día S20Cuota SemanalTotal Día S19La1 La2 T5 A3 Cuatro Sexta Auto Auto Priv Tem TDT Tem Pago OtrasFuente: Kantar Media. Ámbito PyB. Total PoblaciónCuota en %Franja Prime Time: de 20:30 a 24:00 horasTotalDíaPrimeTime
  • 3. Ranking deemisiones:Top20(Semana20)Fuente: Kantar Media. Ámbito PyB. Total Población
  • 4. ZoomVisibility Semana20Fuente: Kantar Media. Ámbito PyB. Total Publicidad
  • 5. Ranking denotoriedaddemarcas:Top20(Semana 20)Total TelevisiónFuente: IOPE. Total población 14+Notoriedad Semanal (%) / Cobertura Diaria (%)Total medios: M. Convencionales + Publ. directaTotal ConvencionalesTotal Medios(incluida publicidad directa)
  • 6. 6Topofmindpublicitario.Semana20Porcentajedepersonasque citanlasmarcasenprimeramención18,514,010,49,37,16,35,35,35,14,94,54,54,54,43,83,83,63,43,43,3CARREFOUREL CORTE INGLESMEDIA MARKTCOCA-COLAMOVISTARTELEPIZZARENAULTLIDLDIAVODAFONEEROSKIAUDIMERCEDESFORDCITROENORANGEH&MVOLKSWAGENMC DONALDSDANONE2,92,82,52,22,12,11,91,71,71,61,51,41,21,21,21,11,01,00,90,9COCA-COLAAUDIEL CORTE INGLESDANONEFAIRYARIELBMWMERCEDESRENAULTMOVISTARNISSANBANCO ING DIRECTORANGECITROENOPELPEUGEOTACTIVIAGILLETTEDOLCE GABBANASEATTotal Medios Total TelevisiónFuente: IOPE. Total población 14+Total medios: M. Convencionales + Publ. directa