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Social Media for Social Good using
              ZEND
         by David J. Neff
•      By the year 2005, Americans will spend more time on
    the Internet than watching network television and
    video...
• “Nothing you have ever experienced will prepare you for
  the unlimited carnage you are about to witness”

  - Dan Akroy...
• Social Media needs to be defined as a
   group think mentality around your
                message.

 • People are going...
Who watches?
It’s Social
SharingHope.TV
SharingHope.TV - Features
-Upload video, photos, audio and artwork

-Twice the space of YouTube for your videos

- Users c...
SharingHope.TV - Benefits
-Helps our constituents share their story (no
bus needed)
- Helps move the mission by sharing st...
VMIX API with ZEND
-Upload Manager.

-Media Encoder. Automatically encode your raw media file and
retain a high definition...
Slicehost gives us a Home
We currently have 2 slices.

-Virtual servers Ubuntu Gutsy (7.10)
which means they run as indivi...
Ruby shaves Time
-Entire registration system created in
Ruby

- SharingHope.TV runs Ruby 2.0 using
mongrel environment

-P...
Open ID invites community
-Custom OpenID variation
- OpenID consumer as well
CC opens expression
Fin!



          Q & A Time
          Twitter:@daveiam
        Blog: www.fispace.org
        LinkedIn: David J. Neff
 Ema...
ZendCon 2008 Closing Keynote
ZendCon 2008 Closing Keynote
ZendCon 2008 Closing Keynote
ZendCon 2008 Closing Keynote
ZendCon 2008 Closing Keynote
ZendCon 2008 Closing Keynote
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ZendCon 2008 Closing Keynote

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David Neff will present how the American Cancer Society uses PHP and Zend Framework for a new kind of social application called SharingHope.tv.

Published in: Technology, Business
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Transcript of "ZendCon 2008 Closing Keynote"

  1. 1. Social Media for Social Good using ZEND by David J. Neff
  2. 2. • By the year 2005, Americans will spend more time on the Internet than watching network television and videocassette rentals will have been replaced by easily available video-on-demand services.” - Nicholas Negroponte (1995, The Future of News)
  3. 3. • “Nothing you have ever experienced will prepare you for the unlimited carnage you are about to witness” - Dan Akroyd to Eddie Murphy in “Trading Places”
  4. 4. • Social Media needs to be defined as a group think mentality around your message. • People are going to talk about your message. • Deal with it. Encourage it.
  5. 5. Who watches?
  6. 6. It’s Social
  7. 7. SharingHope.TV
  8. 8. SharingHope.TV - Features -Upload video, photos, audio and artwork -Twice the space of YouTube for your videos - Users can leave comments to each other and rate videos - Simple Help videos explain how to create and upload video - National launch partner with relayforlife.org - Ability to post videos on Facebook, MySpace, Typepad, Blogger, The LINK and Societyconnect.org
  9. 9. SharingHope.TV - Benefits -Helps our constituents share their story (no bus needed) - Helps move the mission by sharing stories from real people - Helps showcase our events and how they work - Every video has the option to donate (Fundraising) - Shows the Society can do cutting edge technical work
  10. 10. VMIX API with ZEND -Upload Manager. -Media Encoder. Automatically encode your raw media file and retain a high definition master file, keeping both easily accessible in your library. - Groups are used to categorize and share media. of a hierarchical taxonomy to organize the media files in the account. -Flash Player. Tailor your Flash media player to your size, advertising, and viewing requirements using our flexible APIs. -Audio Management and Player Automatically encode and manage audio files in MP3 format. -Human Review -Social Media Tools Promote distribution of your media content MySpace, Send to a Friend, submission links to Digg and Del.icio.us, RSS feeds, all with links back to your Web site.
  11. 11. Slicehost gives us a Home We currently have 2 slices. -Virtual servers Ubuntu Gutsy (7.10) which means they run as individual servers within a main server. - 256 MB RAM, 10 GB disk space and 100 GB bandwidth per month. -One devoted to SQL. Running rails. - One provides hosting for sharinghope.tv
  12. 12. Ruby shaves Time -Entire registration system created in Ruby - SharingHope.TV runs Ruby 2.0 using mongrel environment -Project Mgmt software “Redmine” created in Ruby
  13. 13. Open ID invites community -Custom OpenID variation - OpenID consumer as well
  14. 14. CC opens expression
  15. 15. Fin! Q & A Time Twitter:@daveiam Blog: www.fispace.org LinkedIn: David J. Neff Email: Isn’t that just an aggregator for all my social networks? …fine! David.neff@cancer.org
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