Make your PHP Application Software-as-a-Service (SaaS) Ready with the Parallels Open Platform

Make your PHP Application Software-as-a-Service (SaaS) Ready with the Parallels Open Platform Pat Correia Sr. Technical Marketing Engineer September 18, 2008 1 Parallels – Optimized ComputingTM Rev 1.0

SaaS and the Parallels Open Platform AGENDA • Parallels Overview • Parallels Open Platform • Programs • Summary and Next Steps 2 Parallels – Optimized ComputingTM

Parallels 3 Parallels – Optimized ComputingTM

Parallels Platform and Stack Consumer & Business Service Provider Usage Models (On Premise) (Hosting, SaaS & Cloud) Parallels Open Platform Ecosystem APS Standard APS Catalog & Virtual Templates & Automation Marketplace Appliances Dev Platform Automation Complete automation & management of IT systems and processes Parallels Parallels Parallels Parallels Business Automation Operations Automation Virtual Automation Plesk Products Solutions Virtualization The best of both worlds with hypervisor and container virtualization Parallels Parallels Parallels Parallels Desktop Workstation Server Virtuozzo Containers Heterogeneous Baremetal/ Hosted IA64 Windows Linux Mac OS VMware Xen Hyper-V System Support x86/x64 4 Parallels – Optimized ComputingTM

Parallels Cloud Strategy • Majority of Computing Moves into 5 Types of “Clouds” Platform Clouds Services Clouds – Type 1: Google Cloud – Type 4: Channel Clouds (Telcos, ISPs, hosting service – Type 2: Microsoft Cloud providers) – Type 3: Other Clouds – Type 5: In-House Clouds (IBM, Apple, EMC, HP, Amazon, (Large companies serving Facebook, Adobe, others) employees, customers, partners) • Parallels Enables Efficient Services Clouds (Type 4–5) with Software and Ecosystem of Partners ….developers can utilize hundred of clouds through our Partners 5 Parallels – Optimized ComputingTM

SaaS and Hosting Industry New to the Hosting Industry? Most ISVs need help to be successful in the SaaS delivery model, especially with a Channel that is new to them Whether it be Open Source or Commercial, Parallels’ Open Platform can benefit your App 6 Parallels – Optimized ComputingTM

SaaS – Ecosystem and ISV Opportunity ISVs Service Providers Users Packaged Delivered SaaS Applications SaaS Services SaaS Clients • Corporations $ $ • SMBs APS Provider • SoHos APS Application Access to hundreds Packaged and Certified of APS Applications • Individuals Virtuozzo Templates Independent World-Wide Channel SaaS Application Software Vendor of Service Providers Subscribers Parallels can help you get into this Ecosystem quickly! 7 Parallels – Optimized ComputingTM

Summary: a different set of Clouds How does the Who are the Hosting Provider Key Hosting Business Model Providers ? work? Can someone help me scope the effort required? Parallels Can Help! • We can help you make money and make your App be more well known, visible and utilized • Parallels has the Business Audience, the Clouds and a 10,000 Customer strong Channel to help you make money • Through the APS Standard you can get access to these Clouds enabled by Parallels key Service Providers 8 Parallels – Optimized ComputingTM

SaaS with the Parallels Open Platform AGENDA • Parallels Overview • Parallels Open Platform • Programs • Summary and Next Steps 9 Parallels – Optimized ComputingTM

Parallels Products – Optimized Computing Consumer & Business Service Provider Usage Model (On Premise) (Hosted & SaaS) Parallels Open Platform Ecosystem APS Standard APS Catalog & Marketplace z Virtual Templates & Appliances Automation Dev Platform Automation z Complete automation & management of IT systems and processes Parallels Parallels Parallels Parallels Business Automation Operations Automation Virtual Automation Plesk Products Solutions Virtualization The best of both worlds with Hypervisor and OS Virtualization Parallels Parallels Parallels Parallels Desktop Workstation Virtuozzo Containers Server • Parallels Open Platform (including APS) is a key SaaS Enabler • All Automation products support SaaS & APS today • Virtualization (and SaaS) growing, replaces physical infrastructure 10 10 Parallels – Optimized ComputingTM

Standardize: Parallels Open Platform Overview Parallels Open Platform Ecosystem APS Standard APS Catalog & z Virtual Templates Automation Marketplace & Appliances Dev Platform • Parallels is building an Ecosystem for SaaS • ISVs, Developers, Service Providers, other industry players • Standards, programs, support, collaboration, and certifications • Application Packaging Standard (APS) • Enabling ISVs & Hosters to unify hosted delivery of applications • APS Catalog and Marketplace • Centralized Catalog of APS applications and collaboration effort with all partners • Integrated with all Parallels Automation Products • Virtual Templates and Appliances • Ready to use applications for you • Integration with Parallels Virtualization Products • Automation Development Platform • SDK, Libraries, APIs, Specifications, PTN, Development Resources • Allows to extend or integrate Parallels Automation products 11 11 Parallels – Optimized ComputingTM

Standardize: Application Packaging Standard (APS) • The APSstandard is a packaging format which makes it easy for hosting providers to offer ISV Applications via SaaS • Businesses and end-users benefit with subscription model Hosting Providers ISVs (Control Panels) (Applications) Hosting Providers ISVs (Application Owners) • Benefits: • Benefits – Access to more applications – Package your application only once – Easier to install and maintain – Distribute your application through applications multiple hosting providers • Use an APS enabled control panel • Complete APS documentation and – Use a Parallels control panel Catalog at APSstandard.com – Use the APS format specification to – Use Parallels SaaS Development Kit make a control panel APS compliant to package your application • Become APS certified – Parallels Technical Network Support – Independent certification process – Parallels offers a SaaS FastTrack to get to market faster 12 12 Parallels – Optimized ComputingTM

Standardize: APS Success • Over 178 Applications and Growing • Web Apps, collaboration, personal productivity, infrastructure, line-of-business, and more • Commercial, Open Source, Windows, Linux • Hosting Providers Support (many more in the pipeline) • ISV Support, many commercial ARSIDIAN LLC 13 13 Parallels – Optimized ComputingTM

Automate: Parallels Automation Products for SaaS Automation z Complete automation & management of IT systems and processes Parallels Parallels Parallels Parallels Business Automation Operations Automation Virtual Automation Plesk Products • All Automation products support SaaS & APS today • Application Delivery from Web Apps to Multi-Tenant Parallels Business and System Automation Parallels Plesk Control Panel • Application Pack Pre-Engineered Modules • Application Pack • APS Applications • Hosted Exchange • APS Application Catalog • Hosted Sharepoint • Plesk Partner Products • Hosted Dynamics CRM Acronis Miva Merchant myLittleTools Kapersky Dr. Web VoipNow 14 14 Parallels – Optimized ComputingTM

Virtualize: Parallels Virtuozzo Containers for SaaS Virtualization The best of both worlds with Hypervisor and OS Virtualization Parallels Parallels Parallels Parallels Desktop Workstation Server Virtuozzo Containers • Virtualization is growing and replacing physical infrastructure • Enabler of SaaS & contributor to overall industry revenue/profit growth • Works with Automation Products • Applications Delivered from Web Apps to Multi-Tenant • Catalog of pre-defined Virtuozzo Templates makes it easy to setup Parallels Virtuozzo Containers • Virtual Appliances are used to make • Virtuozzo Containers Templates • Virtual Appliances a turnkey system 15 15 Parallels – Optimized ComputingTM

SaaS Programs for ISVs • No Fee at APSstandard.com for APS Enabling Get your Application APS Certified as Gold or Silver Parallels supplies Development Kit and packaging/certification help • Optional: Parallels FastTrack ISV Program Fee based: Standard, Premium and Ultimate Levels Leverage Parallels Sales, Marketing, Technical Staff & Infrastructure Facilitate business opportunities with Providers and Co-Marketing 17 17 Parallels – Optimized ComputingTM Parallels - Optimized Computing

Parallels FastTrack ISV Program • Optional Program to get ISVs started faster in SaaS Assessment of your App for packaging, Priority follow through to completion Support to help you package your applications into APS format, Vz Template or Plesk Module • Co-Marketing Promotional Activities Highlight through Control Panels, Application Catalog and Parallels website, Service Provider Newsletter Case Study, Whitepaper, Press Release, Event Booth • Matchmaking with Key Service Providers • Participation in Parallels Service Provider Alliance Program (Ultimate Level) Tailored for your business goals and your Brand Learn unique aspects of Service Provider Industry – what makes them tick Comprehensive understanding of Service Provider business models Personal help to develop relationships, schedule mtgs with analysts/journalists 18 Parallels – Optimized ComputingTM Parallels - Optimized Computing

Parallels ISV FastTrack Program Summary Benefits Standard Premium Ultimate Application • Assessment of • Standard plus • Standard plus Packaging Application, Training & • Parallels helps ISV package • Parallels helps ISV package up to 3 Q&A Session up to 3 versions versions • Certifies application Support • Priority support for • Dedicated contact for 3 • Dedicated contact for 3 months plus questions months plus priority support priority support Application • Highlighted on Parallels • Featured for 1 month on • Listed as a feature application for 1 Advertising website once listed in Parallels website once listed in month on Parallels website once application catalog the application catalog listed in the application catalog • Application included in • Application included in monthly monthly Parallels newsletter Parallels newsletter Personal • Introduction to 2 upper level • Introduction to 5 upper level hosting Match- hosting executives executives making • Visibility & promotion in Parallels Service Provider Alliance Program Co- • Create press release • Standard plus • Standard plus Marketing • Case study • Free invitation to Summit and • Free invitation to Summit and Web • Discount invitation to Web Hosting Day (Germany) Hosting Day (Germany) Summit and Web Hosting • Discounts for exhibition and • Discounts for exhibition and Day (Germany) sponsorship at hosting events sponsorship at hosting events Cost • $999 • $4,999 • $9,999 19 Parallels – Optimized ComputingTM Parallels - Optimized Computing

SaaS – Call to Action Let us help you get into SaaS Faster • Work with us to package your Application in APS • Optional: Get on the FastTrack • Get Certified as a Gold or Silver Application • Enter your Application in the APS Catalog • Collaborate with us and get known with the Service Provider Channel 21 Parallels – Optimized ComputingTM

SaaS - Next Steps References • APS Documentation and SaaS Application Catalog • www.apsstandard.com • Get General Info on SaaS • www.parallels.com/saas • Attend Webcast on October 8 • Register at www.parallels.com/webcast Questions? Look for Red Parallels Shirts in Break Area OR email us at saasbiz@parallels.com 22 Parallels – Optimized ComputingTM

Appendix 23 Parallels – Optimized ComputingTM

FastTrack Deluxe Program • Parallels will provide: A Training and Q&A session for the Partner before packaging An Assessment of your Application for packaging First in-queue priority Support when the Partner packages their Application • Parallels Certifies your Application Includes in the Application Catalog • Co-Marketing Promotional Activities Highlights in Application Catalog and Service Provider Newsletter Case Study, Whitepaper, Press Release, Event Booth • Matchmaking with Key Service Providers Discounted Invitation to network with the largest Hosting Providers • Parallels Summit 2008 and Web Hosting Day 2009 • Term and Fees Term: 12 months from initial Application Catalog listing @ apsstandard.com Fee: $999. 24 Parallels – Optimized ComputingTM

FastTrack Premium Program • Parallels will provide Deluxe Program plus: An Assessment of up to 3 of your Applications for packaging • Parallels Certifies up to 3 of your Applications Includes in the Application Catalog • Co-Marketing Promotional Activities Highlights in Application Catalog and Service Provider Newsletter Case Study, Whitepaper, Press Releases, Event Showcase • Introductions & Matchmaking with Key Service Providers Introduction to at least 2 upper level executives of hosting companies to find pricing models for hosting customers, discuss reselling opportunities Free Invitation to network with the largest Hosting Providers • Parallels Summit 2008 and Web Hosting Day 2009 • Term and Fees Term: 12 months from initial Application Catalog listing @ apsstandard.com Fee: $4999. 25 Parallels – Optimized ComputingTM

FastTrack Ultimate Program • Parallels will provide Deluxe Program plus: An Assessment of up to 3 of your Applications for packaging • Parallels Certifies up to 3 of your Applications Includes in the Application Catalog • Co-Marketing Promotional Activities As defined in Premium Program • Introductions & Matchmaking with Key Service Providers Introduction to at least 5 upper level executives of hosting companies to find pricing models for hosting customers, discuss reselling opportunities Visibility & promotion in Parallels Service Provider Alliance Program Free Invitation to network with the largest Hosting Providers • Parallels Summit 2008 and Web Hosting Day 2009 • Term and Fees Term: 12 months from initial Application Catalog listing @ apsstandard.com Fee: $9999. 26 Parallels – Optimized ComputingTM

Parallels Service Provider Alliance Program Addendum: • For FastTrack Ultimate Program members You Provide a Single Point of Contact (POC) We tailor program for your business goals We work with your goals for Brand awareness and integrity You learn unique aspects of Service Provider Industry Learn what makes them tick You learn Service Provider business models You Develop Relationships with Service Providers Parallels helps to schedule mtgs with analysts and journalists 27 Parallels – Optimized ComputingTM

APS Messages to End Users APS Powers Application Delivery to You • APS helps to deliver Open Source & Commercial Applications to meet needs of your business • Offered in an Application Pack, SMB Bundle or Gold Application individually, subscribing to APS applications is Easy • New APS Certified Applications are being added every month; Web Development, Collaboration, Mail, blogs, Security, Front Office and Back Office Applications • With Applications in one place, there is no need to shop elsewhere! Benefits • Easily access applications over the web through your web browser • No large infrastructure or up-front costs • Pay-as-You-Go model scales to your business demands and needs • Get the latest versions of software; no need to patch or update • Store your data on our safe, secure servers 28 Parallels – Optimized ComputingTM

Best of Both Worlds Hypervisors Containers • Virtualizes access to hardware • Virtualizes access to OS • Create many instances of virtual HW • Create many instances of virtual OS • Host OS and each guest has full OS • Single, standard OS kernel per box • Parallels Server, VMware ESX, • Parallels Virtuozzo Containers, Microsoft Hyper-V, Xen Sun Solaris Containers, OpenVZ Hypervisor OS Virtualization VM 1 VM 2 VM 3 Guest OS Guest OS Guest OS Container Container Container 1 2 3 Virtual Hardware Virtual Hardware Virtual Hardware Virtual Machine Monitor OS Virtualization Layer Hypervisor or Standard Host OS Standard Host OS Hardware Hardware 29 Parallels – Optimized ComputingTM

Who’s Into SaaS? Providers Collaborating With Parallels 30 30 Parallels – Optimized ComputingTM

Who’s Into SaaS? ISVs Collaborating With Parallels 31 31 Parallels – Optimized ComputingTM

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Make your PHP Application Software-as-a-Service (SaaS) Ready with the Parallels Open Platform

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Make your PHP Application Software-as-a-Service (SaaS) Ready with the Parallels Open Platform — Presentation Transcript