HIGH-IMPACT PHP
HAROLD GOLDBERG
Copyright © 2008, Zend Technologies Inc.

Thanks to Our Sponsors and Exhibitors
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Thank You, PHP Community!
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Thank You, Zenders!
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Welcome to the
Epicenter of High-Impact Innovation!
Santa Clara
County
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High-Impact Innovation in 1800:
Yurok Eel / Fish Trap
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High-Impact Innovation in 1853:
1st Honeybees in California
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High-Impact Innovation in 1915:
High Pressure Orchard Sprayer
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High-Impact Innovation in 1969:
Intel’s 1st Product
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High-Impact Innovation in 2008:
Zend / PHP Conference
Welcome!

Today’s Takeaways:
PHP is Poised for Widespread Enterprise Adoption
YOU are Central to PHP’s Success
Together, We’re Making History!
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Topics
PHP is Thriving
Why Now? A Look at Key Success Factors
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Kargo Mobile Telephony ―
Replacing Java with PHP
PHP enables Kargo to do
more – faster – with fewer
resources
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Zero9 ― Content and Services for
Mobile Devices
Enabling a smooth transition to
PHP 5 with Zend Framework
and Zend Platform
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Orange UK (France Telecom) ―
“Big Telecom” Embraces PHP (Over Java)
“Java simply doesn’t perform
as well as PHP”
Kevin Bowman, Orange UK
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PHP: Top Choice for Use with Ajax
Source: Ajax Tools Usage Survey, conducted by Richard Monson-Haefel / Burton Group and
Ajaxian.com
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High-Impact PHP:
Enterprise Agility at Shaklee
Managing the flood of
online traffic from
successful TV promotion
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PHP Rapidly Driving Commercial Adoption
4X Growth in Corporate IT PHP Developers
Programmers
(Millions)
6
5 Part-Time
Developers and
4 Hobbyists
3
Independent
2
Software Vendors
1 Corporate IT
Developers
0
2007 2013
Source: Gartner Dec 2007, Findings – Corporate and IT Programmers Will Discover PHP's Benefits in Larger
Numbers
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PHP Jobs Are Proliferating
Global Remote Workforce Projects*
PHP
AJAX
Javascript
ASP.NET
Java
Ruby
Perl
*Source: Odesk
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Standardizing on PHP at BNP Paribas
“Without a company like
Zend supporting us, we’d
never have advanced PHP
throughout BNP Paribas”
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Zend’s Contributions to High-Impact PHP
Zend Framework: Raw Downloads
Version
1.6
1,800,000 Version
1,600,000 1.5
1,400,000
1,200,000 Version
1.0
1,000,000
800,000
600,000
400,000 Beta
200,000
0
Q206 Q306 Q406 Q107 Q207 Q307 Q407 Q108 Q208 Q308
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Announcing Zend Framework Certification
http://www.zend.com/en/services/certification/framework/
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Topics
PHP is Thriving
Why Now? A Look at Key Success Factors
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Why Now? PHP Ecosystem is Now in Place

Why Now?
Commitment to Heterogeneous Platforms
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Why Now? Sophisticated, Powerful
Tooling and Best Practices
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Why Now?
Integration with Key Technologies
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Why Now? Integration with Leading
Applications and Value-Add Platforms
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Announcing Zend Studio 6.1
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Best Practices Are Flourishing
Best Practices and Reuse Testing
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Best Practices Are Flourishing
Zend / PHP Conference Sessions
• PHP Security Crash Course
• Digging Through the Guts of Enterprise PHP
• SQL Query Tuning: The Legend of Drunken Query Master
• Knight Rider Methodology for Software Development
• Static and Dynamic Analysis at Ning
• Elegance in Handling PHP Errors and Exceptions
• Creating An Earned Value System for the Dep’t of Defense
• Building RIA with PHP and Zend Framework
• Don’t Just Plan for Security – Design for It!
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High-Impact PHP –
Compelling User Experiences at Fox IGN
Breakthrough
entertainment
delivered
consistently at
breakneck
speeds
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High-Impact PHP —
Bell/Textron Best Practices for D.O.D
Award-winning data
warehouse created in
weeks – not months
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Bell Canada Professional Services:
Montréal Exchange
Migrating to PHP 5 with
Zend Platform, Zend Core,
Zend Framework, and
Zend Studio
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Integration Magnifies PHP’s Impact
and Reach...
New
Partnerships
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Announcing Zend Core for i5/OS 2.6
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Zend, PHP and IBM System i: API Group
Integrating acquisitions
via IBM System i and
Zend / PHP
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Zend and Adobe Partner to Accelerate
Rich Web Application Development
ZEND STUDIO
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Stream Energy: Zend and Adobe
Providing relevant, real-time
information to customers
in the fast-moving energy
markets
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Extending Our Impact:
Zend Framework and Dojo Partnership
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Zend Framework and Dojo at
Lemonade.com
Making rich web application
development and ecommerce
fun, engaging and interactive
for everyone
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The LAMP Stack..
A P A C H E
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The Next-Generation “LAMP” Stack
Z F 10 2
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Our Call to Action for the Next 12 Months
Evangelize PHP Deeper into Your Organization
Transition from “Why PHP?” to…
“When, Where, How, What PHP?”
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Enjoy the Conference!
Copyright © 2008, Zend Technologies Inc.