Insights from the Experts: How PHP Leaders Are Transforming High-Impact PHP Applications

Thanks to Our Sponsors and Exhibitors 2|

Thank You, PHP Community! 3|

Thank You, Zenders! 4|

Welcome to the Epicenter of High-Impact Innovation! Santa Clara County 5|

High-Impact Innovation in 1800: Yurok Eel / Fish Trap 6|

High-Impact Innovation in 1853: 1st Honeybees in California 7|

High-Impact Innovation in 1915: High Pressure Orchard Sprayer 8|

High-Impact Innovation in 1969: Intel’s 1st Product 9|

High-Impact Innovation in 2008: Zend / PHP Conference Welcome!

Today’s Takeaways: PHP is Poised for Widespread Enterprise Adoption YOU are Central to PHP’s Success Together, We’re Making History! 11 |

Topics PHP is Thriving Why Now? A Look at Key Success Factors 12 |

Kargo Mobile Telephony ― Replacing Java with PHP PHP enables Kargo to do more – faster – with fewer resources 13 |

Zero9 ― Content and Services for Mobile Devices Enabling a smooth transition to PHP 5 with Zend Framework and Zend Platform 14 |

Orange UK (France Telecom) ― “Big Telecom” Embraces PHP (Over Java) “Java simply doesn’t perform as well as PHP” Kevin Bowman, Orange UK 15 |

PHP: Top Choice for Use with Ajax Source: Ajax Tools Usage Survey, conducted by Richard Monson-Haefel / Burton Group and Ajaxian.com 16 |

High-Impact PHP: Enterprise Agility at Shaklee Managing the flood of online traffic from successful TV promotion 17 |

PHP Rapidly Driving Commercial Adoption 4X Growth in Corporate IT PHP Developers Programmers (Millions) 6 5 Part-Time Developers and 4 Hobbyists 3 Independent 2 Software Vendors 1 Corporate IT Developers 0 2007 2013 Source: Gartner Dec 2007, Findings – Corporate and IT Programmers Will Discover PHP's Benefits in Larger Numbers 18 |

PHP Jobs Are Proliferating Global Remote Workforce Projects* PHP AJAX Javascript ASP.NET Java Ruby Perl *Source: Odesk 19 |

Standardizing on PHP at BNP Paribas “Without a company like Zend supporting us, we’d never have advanced PHP throughout BNP Paribas” 20 |

Zend’s Contributions to High-Impact PHP Zend Framework: Raw Downloads Version 1.6 1,800,000 Version 1,600,000 1.5 1,400,000 1,200,000 Version 1.0 1,000,000 800,000 600,000 400,000 Beta 200,000 0 Q206 Q306 Q406 Q107 Q207 Q307 Q407 Q108 Q208 Q308 21 |

Announcing Zend Framework Certification http://www.zend.com/en/services/certification/framework/ 22 |

Topics PHP is Thriving Why Now? A Look at Key Success Factors 23 |

Why Now? PHP Ecosystem is Now in Place

Why Now? Commitment to Heterogeneous Platforms 25 |

Why Now? Sophisticated, Powerful Tooling and Best Practices 26 |

Why Now? Integration with Key Technologies 27 |

Why Now? Integration with Leading Applications and Value-Add Platforms 28 |

Announcing Zend Studio 6.1 29 |

Best Practices Are Flourishing Best Practices and Reuse Testing 30 |

Best Practices Are Flourishing Zend / PHP Conference Sessions • PHP Security Crash Course • Digging Through the Guts of Enterprise PHP • SQL Query Tuning: The Legend of Drunken Query Master • Knight Rider Methodology for Software Development • Static and Dynamic Analysis at Ning • Elegance in Handling PHP Errors and Exceptions • Creating An Earned Value System for the Dep’t of Defense • Building RIA with PHP and Zend Framework • Don’t Just Plan for Security – Design for It! 31 |

High-Impact PHP – Compelling User Experiences at Fox IGN Breakthrough entertainment delivered consistently at breakneck speeds 32 |

High-Impact PHP — Bell/Textron Best Practices for D.O.D Award-winning data warehouse created in weeks – not months 33 |

Bell Canada Professional Services: Montréal Exchange Migrating to PHP 5 with Zend Platform, Zend Core, Zend Framework, and Zend Studio 34 |

Integration Magnifies PHP’s Impact and Reach... New Partnerships 35 |

Announcing Zend Core for i5/OS 2.6 36 |

Zend, PHP and IBM System i: API Group Integrating acquisitions via IBM System i and Zend / PHP 37 |

Zend and Adobe Partner to Accelerate Rich Web Application Development ZEND STUDIO 38 |

Stream Energy: Zend and Adobe Providing relevant, real-time information to customers in the fast-moving energy markets 39 |

Extending Our Impact: Zend Framework and Dojo Partnership 40 |

Zend Framework and Dojo at Lemonade.com Making rich web application development and ecommerce fun, engaging and interactive for everyone 41 |

The LAMP Stack.. A P A C H E 2 4 1 2 7 1 H 7 L A M P 2 2 2 2 I 2 Y 2 N 3 S 5 U 6 Q 2 X 1 L 1 42 |

The Next-Generation “LAMP” Stack Z F 10 2 L 2 Z10 A P A C H E 2 4 1 2 7 1 E1 H 7 X E N 2 1 3 N3 L 2 A M P 2 2 2 D O J O 2 1 2 1 I 2 Y 2 O 1 S5 A 1 N 3 S Q L S E R V E 5 2 1 5 1 1 1 1 R 1 E1 V 1 U 6 Q 2 Y 2 A 1 R1 A J 2 2 A X 1 1 L 1 S 5 C 1 V1 S 5 T 1 L 2 E1 C 1 E 1 E 1 R1 R 1 V M W A R E 1 2 2 2 1 1 W I N 2 2 3 D O 2 1 W S 2 5 i 2 P 1 B3 T 1 21 43 |

Our Call to Action for the Next 12 Months Evangelize PHP Deeper into Your Organization Transition from “Why PHP?” to… “When, Where, How, What PHP?” 44 |

Insights from the Experts: How PHP Leaders Are Transforming High-Impact PHP Applications

by ZendCon on Sep 30, 2008

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Insights from the Experts: How PHP Leaders Are Transforming High-Impact PHP Applications — Webinar Transcript

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