HIGH-IMPACT PHP
HAROLD GOLDBERG




                  Copyright © 2008, Zend Technologies Inc.
Thanks to Our Sponsors and Exhibitors




2|
Thank You, PHP Community!




3|
Thank You, Zenders!




4|
Welcome to the
     Epicenter of High-Impact Innovation!




                              Santa Clara
                   ...
High-Impact Innovation in 1800:
     Yurok Eel / Fish Trap




6|
High-Impact Innovation in 1853:
     1st Honeybees in California




7|
High-Impact Innovation in 1915:
     High Pressure Orchard Sprayer




8|
High-Impact Innovation in 1969:
     Intel’s 1st Product




9|
High-Impact Innovation in 2008:
Zend / PHP Conference




           Welcome!
Today’s Takeaways:


           PHP is Poised for Widespread Enterprise Adoption


                  YOU are Central to PH...
Topics

         PHP is Thriving


         Why Now? A Look at Key Success Factors




12 |
Kargo Mobile Telephony ―
       Replacing Java with PHP




       PHP enables Kargo to do
       more – faster – with few...
Zero9 ― Content and Services for
       Mobile Devices




       Enabling a smooth transition to
       PHP 5 with Zend F...
Orange UK (France Telecom) ―
       “Big Telecom” Embraces PHP (Over Java)




       “Java simply doesn’t perform
       ...
PHP: Top Choice for Use with Ajax




        Source: Ajax Tools Usage Survey, conducted by Richard Monson-Haefel / Burton...
High-Impact PHP:
       Enterprise Agility at Shaklee


                                   Managing the flood of
         ...
PHP Rapidly Driving Commercial Adoption
                              4X Growth in Corporate IT PHP Developers
       Prog...
PHP Jobs Are Proliferating
                        Global Remote Workforce Projects*
                                     ...
Standardizing on PHP at BNP Paribas


                               “Without a company like
                             ...
Zend’s Contributions to High-Impact PHP

                          Zend Framework: Raw Downloads
                         ...
Announcing Zend Framework Certification




       http://www.zend.com/en/services/certification/framework/




22 |
Topics

         PHP is Thriving


         Why Now? A Look at Key Success Factors




23 |
Why Now? PHP Ecosystem is Now in Place
Why Now?
       Commitment to Heterogeneous Platforms




25 |
Why Now? Sophisticated, Powerful
       Tooling and Best Practices




26 |
Why Now?
       Integration with Key Technologies




27 |
Why Now? Integration with Leading
       Applications and Value-Add Platforms




28 |
Announcing Zend Studio 6.1




29 |
Best Practices Are Flourishing


         Best Practices and Reuse   Testing




30 |
Best Practices Are Flourishing
                            Zend / PHP Conference Sessions

        • PHP Security Crash Co...
High-Impact PHP –
       Compelling User Experiences at Fox IGN

                                     Breakthrough
       ...
High-Impact PHP —
       Bell/Textron Best Practices for D.O.D

                                 Award-winning data
      ...
Bell Canada Professional Services:
       Montréal Exchange



                                    Migrating to PHP 5 with...
Integration Magnifies PHP’s Impact
       and Reach...




                                      New
                     ...
Announcing Zend Core for i5/OS 2.6




36 |
Zend, PHP and IBM System i: API Group


                                Integrating acquisitions
                         ...
Zend and Adobe Partner to Accelerate
       Rich Web Application Development




            ZEND STUDIO




38 |
Stream Energy: Zend and Adobe


                             Providing relevant, real-time
                             in...
Extending Our Impact:
       Zend Framework and Dojo Partnership




40 |
Zend Framework and Dojo at
       Lemonade.com

                              Making rich web application
                ...
The LAMP Stack..


                        A P A C H E
                            2   4   1   2   7   1


               ...
The Next-Generation “LAMP” Stack
                                                  Z F        10   2


                   ...
Our Call to Action for the Next 12 Months


           Evangelize PHP Deeper into Your Organization



                 Tr...
Enjoy the Conference!




                        Copyright © 2008, Zend Technologies Inc.
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Insights from the Experts: How PHP Leaders Are Transforming High-Impact PHP Applications

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Transcript of "Insights from the Experts: How PHP Leaders Are Transforming High-Impact PHP Applications"

  1. 1. HIGH-IMPACT PHP HAROLD GOLDBERG Copyright © 2008, Zend Technologies Inc.
  2. 2. Thanks to Our Sponsors and Exhibitors 2|
  3. 3. Thank You, PHP Community! 3|
  4. 4. Thank You, Zenders! 4|
  5. 5. Welcome to the Epicenter of High-Impact Innovation! Santa Clara County 5|
  6. 6. High-Impact Innovation in 1800: Yurok Eel / Fish Trap 6|
  7. 7. High-Impact Innovation in 1853: 1st Honeybees in California 7|
  8. 8. High-Impact Innovation in 1915: High Pressure Orchard Sprayer 8|
  9. 9. High-Impact Innovation in 1969: Intel’s 1st Product 9|
  10. 10. High-Impact Innovation in 2008: Zend / PHP Conference Welcome!
  11. 11. Today’s Takeaways: PHP is Poised for Widespread Enterprise Adoption YOU are Central to PHP’s Success Together, We’re Making History! 11 |
  12. 12. Topics PHP is Thriving Why Now? A Look at Key Success Factors 12 |
  13. 13. Kargo Mobile Telephony ― Replacing Java with PHP PHP enables Kargo to do more – faster – with fewer resources 13 |
  14. 14. Zero9 ― Content and Services for Mobile Devices Enabling a smooth transition to PHP 5 with Zend Framework and Zend Platform 14 |
  15. 15. Orange UK (France Telecom) ― “Big Telecom” Embraces PHP (Over Java) “Java simply doesn’t perform as well as PHP” Kevin Bowman, Orange UK 15 |
  16. 16. PHP: Top Choice for Use with Ajax Source: Ajax Tools Usage Survey, conducted by Richard Monson-Haefel / Burton Group and Ajaxian.com 16 |
  17. 17. High-Impact PHP: Enterprise Agility at Shaklee Managing the flood of online traffic from successful TV promotion 17 |
  18. 18. PHP Rapidly Driving Commercial Adoption 4X Growth in Corporate IT PHP Developers Programmers (Millions) 6 5 Part-Time Developers and 4 Hobbyists 3 Independent 2 Software Vendors 1 Corporate IT Developers 0 2007 2013 Source: Gartner Dec 2007, Findings – Corporate and IT Programmers Will Discover PHP's Benefits in Larger Numbers 18 |
  19. 19. PHP Jobs Are Proliferating Global Remote Workforce Projects* PHP AJAX Javascript ASP.NET Java Ruby Perl *Source: Odesk 19 |
  20. 20. Standardizing on PHP at BNP Paribas “Without a company like Zend supporting us, we’d never have advanced PHP throughout BNP Paribas” 20 |
  21. 21. Zend’s Contributions to High-Impact PHP Zend Framework: Raw Downloads Version 1.6 1,800,000 Version 1,600,000 1.5 1,400,000 1,200,000 Version 1.0 1,000,000 800,000 600,000 400,000 Beta 200,000 0 Q206 Q306 Q406 Q107 Q207 Q307 Q407 Q108 Q208 Q308 21 |
  22. 22. Announcing Zend Framework Certification http://www.zend.com/en/services/certification/framework/ 22 |
  23. 23. Topics PHP is Thriving Why Now? A Look at Key Success Factors 23 |
  24. 24. Why Now? PHP Ecosystem is Now in Place
  25. 25. Why Now? Commitment to Heterogeneous Platforms 25 |
  26. 26. Why Now? Sophisticated, Powerful Tooling and Best Practices 26 |
  27. 27. Why Now? Integration with Key Technologies 27 |
  28. 28. Why Now? Integration with Leading Applications and Value-Add Platforms 28 |
  29. 29. Announcing Zend Studio 6.1 29 |
  30. 30. Best Practices Are Flourishing Best Practices and Reuse Testing 30 |
  31. 31. Best Practices Are Flourishing Zend / PHP Conference Sessions • PHP Security Crash Course • Digging Through the Guts of Enterprise PHP • SQL Query Tuning: The Legend of Drunken Query Master • Knight Rider Methodology for Software Development • Static and Dynamic Analysis at Ning • Elegance in Handling PHP Errors and Exceptions • Creating An Earned Value System for the Dep’t of Defense • Building RIA with PHP and Zend Framework • Don’t Just Plan for Security – Design for It! 31 |
  32. 32. High-Impact PHP – Compelling User Experiences at Fox IGN Breakthrough entertainment delivered consistently at breakneck speeds 32 |
  33. 33. High-Impact PHP — Bell/Textron Best Practices for D.O.D Award-winning data warehouse created in weeks – not months 33 |
  34. 34. Bell Canada Professional Services: Montréal Exchange Migrating to PHP 5 with Zend Platform, Zend Core, Zend Framework, and Zend Studio 34 |
  35. 35. Integration Magnifies PHP’s Impact and Reach... New Partnerships 35 |
  36. 36. Announcing Zend Core for i5/OS 2.6 36 |
  37. 37. Zend, PHP and IBM System i: API Group Integrating acquisitions via IBM System i and Zend / PHP 37 |
  38. 38. Zend and Adobe Partner to Accelerate Rich Web Application Development ZEND STUDIO 38 |
  39. 39. Stream Energy: Zend and Adobe Providing relevant, real-time information to customers in the fast-moving energy markets 39 |
  40. 40. Extending Our Impact: Zend Framework and Dojo Partnership 40 |
  41. 41. Zend Framework and Dojo at Lemonade.com Making rich web application development and ecommerce fun, engaging and interactive for everyone 41 |
  42. 42. The LAMP Stack.. A P A C H E 2 4 1 2 7 1 H 7 L A M P 2 2 2 2 I 2 Y 2 N 3 S 5 U 6 Q 2 X 1 L 1 42 |
  43. 43. The Next-Generation “LAMP” Stack Z F 10 2 L 2 Z10 A P A C H E 2 4 1 2 7 1 E1 H 7 X E N 2 1 3 N3 L 2 A M P 2 2 2 D O J O 2 1 2 1 I 2 Y 2 O 1 S5 A 1 N 3 S Q L S E R V E 5 2 1 5 1 1 1 1 R 1 E1 V 1 U 6 Q 2 Y 2 A 1 R1 A J 2 2 A X 1 1 L 1 S 5 C 1 V1 S 5 T 1 L 2 E1 C 1 E 1 E 1 R1 R 1 V M W A R E 1 2 2 2 1 1 W I N 2 2 3 D O 2 1 W S 2 5 i 2 P 1 B3 T 1 21 43 |
  44. 44. Our Call to Action for the Next 12 Months Evangelize PHP Deeper into Your Organization Transition from “Why PHP?” to… “When, Where, How, What PHP?” 44 |
  45. 45. Enjoy the Conference! Copyright © 2008, Zend Technologies Inc.
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